Ayurvedic Cosmetic Products Global Market Report 2025

The ayurvedic cosmetic products market size has grown rapidly in recent years. It will grow from $1.59 billion in 2024 to $1.83 billion in 2025 at a compound annual growth rate (CAGR) of 14.7%. The growth in the historic period can be attributed to increasing awareness of natural remedies, rising demand for chemical-free skincare, growing popularity of traditional medicine, expansion of Ayurvedic retail outlets, and increasing consumer preference for herbal products.

The ayurvedic cosmetic products market size is expected to see rapid growth in the next few years. It will grow to $3.12 billion in 2029 at a compound annual growth rate (CAGR) of 14.3%. The growth in the forecast period can be attributed to rising demand for sustainable packaging, expansion of global distribution networks, increasing government support for herbal products, and growing interest in personalized skincare. Major trends in the forecast period include technological advancements in herbal extraction, digitalization and e-commerce integration, integration of Ayurveda with modern scientific research, adoption of artificial intelligence for personalized skincare, and global expansion and market penetration.

The increasing demand for organic and natural products is expected to drive the growth of the ayurvedic cosmetic products market in the coming years. Organic and natural products are made from ingredients derived from plants, minerals, or other natural sources without the use of synthetic chemicals, pesticides, or fertilizers. The growing preference for these products is primarily driven by rising consumer awareness of the potential health risks linked to synthetic chemicals in personal care items. Ayurvedic cosmetic products align with this trend by incorporating herbal and plant-based ingredients, making them ideal for consumers seeking safe, chemical-free personal care options. They naturally promote skin and hair health, reduce exposure to harmful substances, and enhance overall wellness. For instance, in May 2024, according to the Organic Trade Association (OTA), a United States-based business association, sales of certified organic products reached a record $69.7 billion in 2023, reflecting a 3.4 percent increase compared to the previous year. Therefore, the increasing demand for organic and natural products is driving the growth of the ayurvedic cosmetic products market.

Key companies operating in the ayurvedic cosmetic products market are focusing on developing innovative solutions, such as dermatologically tested formulations, to ensure product safety, effectiveness, and suitability for sensitive skin. Dermatologically tested formulations are products that have been scientifically evaluated on human skin under controlled conditions to confirm that they are non-irritating and safe for various skin types. For instance, in September 2025, CALDRE, a United States-based personal care company, introduced an ayurvedic skincare line specifically designed for babies, children, and individuals with sensitive skin. The line features gentle, plant-based ingredients including neem, aloe vera, and sandalwood, which provide deep nourishment, hydration, and anti-inflammatory benefits. These dermatologically tested formulations are free from synthetic chemicals and support skin cell regeneration and barrier repair, promoting healthy and radiant skin. The products reflect a holistic approach that protects delicate skin while embracing the natural principles of Ayurveda.

In February 2025, Sabinsa, a United States-based manufacturer of herbal extracts, acquired Nature’s Formulary for an undisclosed amount. The acquisition supports Sabinsa’s strategic goal of expanding its presence in the natural products sector by integrating operations from raw material sourcing to the production of finished consumer goods. Nature’s Formulary is a United States-based manufacturer of ayurvedic cosmetic products.

Major players in the ayurvedic cosmetic products market are Marico Limited, Patanjali Ayurved Ltd., Lifevision Healthcare and Cosmetics Private Limited, Emami Ltd., Himalaya Drug Company, Lotus Herbals Pvt. Ltd, HCP Wellness Pvt. Ltd., Sage Herbals Pvt. Ltd., Forest Essentials Pvt. Ltd., The Tribe Concepts Pvt. Ltd., Opsons Biotech, Dabur India Ltd., Biophar Lifesciences Private Limited, Conch Lifescience, Sadhev Ayurveda Pvt. Ltd., Shankara Ayurveda Pvt. Ltd., SuperCluster Pi, Urban Veda Pvt. Ltd., Vicco Laboratories Pvt. Ltd., Zymo Cosmetics, Biofrank Pharmaceuticals (India) Pvt. Ltd., Mefoh Healthcare, and Pancha Aayurveda Private Limited.

Asia-Pacific was the largest region in the ayurvedic cosmetic products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in ayurvedic cosmetic products report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The intensifying U.S. tariffs and escalating trade tensions in spring 2025 are expected to have a significant impact on the chemicals sector, which is bearing a disproportionate burden, particularly from tariffs on petrochemicals and intermediates, where affordable domestic substitutes are often unavailable. Producers of specialty chemicals, heavily dependent on Chinese raw materials, are experiencing production disruptions. At the same time, fertilizer manufacturers are seeing profit margins eroded due to tariffs on phosphate imports. In response, companies are ramping up R&D into bio-based alternatives, forming procurement alliances to consolidate buying power, and shifting production to tariff-neutral nations such as Saudi Arabia.

The ayurvedic cosmetic products market research report is one of a series of new reports that provides ayurvedic cosmetic products market statistics, including ayurvedic cosmetic products industry global market size, regional shares, competitors with an ayurvedic cosmetic products market share, detailed ayurvedic cosmetic products market segments, market trends and opportunities, and any further data you may need to thrive in the ayurvedic cosmetic products industry. This Ayurvedic cosmetic products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Ayurvedic cosmetic products are personal care and beauty formulations made from natural herbs, plant extracts, and minerals, following the principles of Ayurveda. These products are designed to enhance the health and appearance of the skin, hair, and overall body while maintaining natural balance and promoting holistic wellness. They offer gentle, chemical-free care that naturally addresses concerns such as dryness, dullness, and signs of aging.

The key product types of ayurvedic cosmetic products include skin care products, hair care products, body care products, oral care products, and makeup products. Skin care products are specifically developed to maintain and improve the health and appearance of the skin. These products use various ingredients such as natural ingredients, synthetic ingredients, and organic ingredients, and are distributed through online stores, supermarkets or hypermarkets, specialty stores, and other channels, catering to end-users including men, women, and unisex consumers.

The countries covered in the ayurvedic cosmetic products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ayurvedic cosmetic products market consists of sales of wellness and spa products, personal hygiene products, and anti-acne creams and gels. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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