The United States marketing analytics market size reached approximately USD 2.05 Billionin 2024. The market is projected to grow at a CAGR of 12.20% between 2025 and 2034, reaching a value of around USD 6.48 Billion by 2034. 
Marketing analytics refers to the use of machine learning, predictive modelling, and statistics to understand the impact of a marketing campaign and improve strategies that do not attract customers. It helps marketers in quantifying their claims and in predicting future trends in marketing. Marketing analytics boosts actionable knowledge of businesses and helps them by sorting customer data based on its relevance.
The United States marketing analytics market is being driven by an increase in data depreciation, a rising quantity of digital clutter, and increased difficulty in reaching consumers. With the proliferation of social media channels and digital networks connecting people, the volume and type of data consumed have grown tremendously, which has made it difficult for marketers to leave a lasting brand impression on consumers’ minds. With the help of data analytics tools, businesses can determine consumer preferences and customise product offerings, which is more likely to drive sales as compared to a broad marketing strategy.
The trend of data democratisation is prompting companies to provide self-analytics tools and solutions for employees with non-technical knowledge. The intuitive user interfaces of self-analytics tools, coupled with visual dashboards and innovative features, are enabling businesses to make data-driven decisions without hiring specialised talent pool for generating reports and providing analysis. This is expected to contribute to the United States marketing analytics market demand in the coming years.
Small and medium enterprises are expected to lead the market as digital marketing is one of the most crucial mediums of advertisement for these organisations. Marketing analytics tools help them in curating and personalising products as per consumer demand, which, in turn, drives sales.
Meanwhile, large enterprises are expected to witness a steady demand for marketing analytics tools in the forecast period, amid the rising focus to optimise their web pages and provide a seamless website navigation experience to customers. They also use data analytics tools to improve conversion rates by improving upon key parameters of the marketing campaign.
The travel and hospitality sector to make increasing use of marketing analytics tools due to the rising demand for personalised suggestions among customers
The travel and hospitality sector is expected to constitute a major portion of the United States marketing analytics market share in the coming years. Marketing analytics tools help these companies pinpoint key travel destinations that appeal to consumers and design their product offerings and pricing.
The media and communication sector is also expected to increase its reliance on marketing analytics tools to gauge the news items and TV shows that are preferred by consumers to watch. This can help them gain popularity and serve consumer preferences better. Meanwhile, in the retail sector, marketing analytics play a crucial role in providing targeted advertisements to customers, managing inventory, predicting demand, and enhancing profitability.
Other United States marketing analytics market players include Google LLC, Microsoft Corp., Teradata Corporation, and Improvado Inc., among others.
Marketing analytics refers to the use of machine learning, predictive modelling, and statistics to understand the impact of a marketing campaign and improve strategies that do not attract customers. It helps marketers in quantifying their claims and in predicting future trends in marketing. Marketing analytics boosts actionable knowledge of businesses and helps them by sorting customer data based on its relevance.
The United States marketing analytics market is being driven by an increase in data depreciation, a rising quantity of digital clutter, and increased difficulty in reaching consumers. With the proliferation of social media channels and digital networks connecting people, the volume and type of data consumed have grown tremendously, which has made it difficult for marketers to leave a lasting brand impression on consumers’ minds. With the help of data analytics tools, businesses can determine consumer preferences and customise product offerings, which is more likely to drive sales as compared to a broad marketing strategy.
Key Trends and Developments
Rising prominence of context-enriched analytics; technological advancements; growth of self-service analytics tools; and rise of emotional analytics are the major trends impacting the United States marketing analytics market growth.Nov. 8th 2023
Domo was listed on Constellation ShortList for its easy-to-use marketing analytics solutions
Nov. 1st 2023
Facebook and Coursera launched a certificate programme in marketing analytics
July 4th 2023
US marketers use marketing analytics tools in 37.7% of projects
May 2nd 2023
Mixpanel expanded its event analytics tool for digital marketers
Rising prominence of context-enriched analysis
Context-enriched analytics provides marketers with a graphical representation of a consumer’s needs and constraints, which helps them in designing appropriate marketing strategies.Technological advancements breaking data silos within organisations
Data fabrics have emerged as a flexible and reliable methodology for data integration across multiple business users, which provides greater insight.Growing popularity of self-service analytics tools
Non-marketing experts are nowadays utilising self-service analytics tools to access, examine, and make business decisions.Emotional analytics expected to drive market demand
Emotional analytics is enabling marketers to understand user behaviour in a better way by analysing their facial expressions, voice modulation, and even physiological responses.United States Marketing Analytics Market Trends
Data fabrics can reduce efforts for data management by up to 70% and improve data usage via its in-built analytics tools. This helps in enhancing business performance and minimises technical debt of the business. In times of shortage of expert data management professionals, data fabrics can bring exceptional results for both small and medium size enterprises and large organisations.The trend of data democratisation is prompting companies to provide self-analytics tools and solutions for employees with non-technical knowledge. The intuitive user interfaces of self-analytics tools, coupled with visual dashboards and innovative features, are enabling businesses to make data-driven decisions without hiring specialised talent pool for generating reports and providing analysis. This is expected to contribute to the United States marketing analytics market demand in the coming years.
Market Segmentation
“United States Marketing Analytics Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:Market Breakup by Deployment Type:
- On Premise
- Cloud
Market Breakup by Enterprise Size:
- Large Enterprise
- Small and Medium Enterprises
Market Breakup by Application:
- Social Media Marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
Market Breakup by End User:
- BFSI
- Retail
- Manufacturing
- Media and Communication
- Healthcare
- Travel and Hospitality
- Others
Market Breakup by Region:
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Small and medium enterprises are expected to lead the market as digital marketing is one of the most crucial mediums of advertisement for these organisations. Marketing analytics tools help them in curating and personalising products as per consumer demand, which, in turn, drives sales.
Meanwhile, large enterprises are expected to witness a steady demand for marketing analytics tools in the forecast period, amid the rising focus to optimise their web pages and provide a seamless website navigation experience to customers. They also use data analytics tools to improve conversion rates by improving upon key parameters of the marketing campaign.
The travel and hospitality sector to make increasing use of marketing analytics tools due to the rising demand for personalised suggestions among customers
The travel and hospitality sector is expected to constitute a major portion of the United States marketing analytics market share in the coming years. Marketing analytics tools help these companies pinpoint key travel destinations that appeal to consumers and design their product offerings and pricing.
The media and communication sector is also expected to increase its reliance on marketing analytics tools to gauge the news items and TV shows that are preferred by consumers to watch. This can help them gain popularity and serve consumer preferences better. Meanwhile, in the retail sector, marketing analytics play a crucial role in providing targeted advertisements to customers, managing inventory, predicting demand, and enhancing profitability.
Competitive Landscape
Major market players are collaborating to launch innovative marketing analytics solutions in the USA.Other United States marketing analytics market players include Google LLC, Microsoft Corp., Teradata Corporation, and Improvado Inc., among others.
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1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 North America Marketing Analytics Market Overview
6 United States Marketing Analytics Market Overview
7 United States Marketing Analytics Market by Deployment Type
8 United States Marketing Analytics Market by Enterprise Size
9 United States Marketing Analytics Market by Application
10 United States Marketing Analytics Market by End User
11 United States Marketing Analytics Market by Region
12 Market Dynamics
13 Competitive Landscape
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 150 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 2.05 Billion |
| Forecasted Market Value ( USD | $ 6.48 Billion |
| Compound Annual Growth Rate | 12.2% |
| Regions Covered | United States |
| No. of Companies Mentioned | 8 |
