South Korea Television Market Report and Forecast 2025-2034

The South Korea television market reached around USD 1.57 Billion in 2024. The market is projected to grow at a CAGR of 3.40% between 2025 and 2034, reaching almost USD 2.19 Billion by 2034.

South Korea Television Market Growth

Major market players in South Korea are introducing free ad-supported streaming services, where consumers can watch OTT shows and movies on their televisions without paying for any subscriptions. Moreover, companies are expected to introduce software updates for their existing web operating systems in smart TVs, to compete with the rising influence of television sets being manufactured and introduced by Chinese companies. With a shift towards smart living solutions, TV manufacturers are expected to revise their production and distribution strategies to maintain profitability in the linear television market.

Smart TVs have eliminated the cost of investing in televisions, set-top boxes, subscription plans, and infrastructure space. An increasing number of consumers in South Korea are watching OTT shows and movies, which is contributing towards the popularity of smart TVs.

Rising internet accessibility and smartphone penetration rates are expected to drive the popularity of online distribution channels among South Korean consumers for purchasing television sets. Online channels provide attractive discount offers with guaranteed refunds in case of delivery of defective products. They also provide doorstep deliveries of bulky electronics goods, which is expected to drive their popularity over the forecast period.

South Korea Television Industry Segmentation

South Korea Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Smart TV
• LCD, Plasma, and LED TVs
• Cathode-Ray Tube (CRT) and Rear-Projection TVs

Market Breakup by Distribution Channel:

• Offline
• Online

South Korea Television Market Share

Based on type, the market can be divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, LCD, plasma, and LED TVs are expected to remain one of the major market segments, as companies launch innovative models of television sets to appeal to consumers.

Leading Companies in the South Korea Television Market

Major companies are focusing on using sustainable materials in designing modern television sets, including smart TVs or Cathode-Ray Tube (CRT) and Rear-Projection TVs.

• Samsung Electronics Co. Ltd.
• LG Corp.
• Panasonic Holdings Corp.
• Sony Group Corp.
• Toshiba Corporation
• Haier Smart Home Co. Ltd.
• Others