The Vietnam television market reached around USD 801.85 Million in 2024. The market is projected to grow at a CAGR of 5.80% between 2025 and 2034, reaching almost USD 1.40 billion by 2034.
The viewership for football montages and humorous TV shows recorded a year-on-year increase of 150% in 2021. 950 million YouTube channels also crossed 1 million subscribers in 2021, which was a year-on-year growth of 35% from 2021. In May 2021, 25 million Vietnamese people watched YouTube, which was higher than the viewership in India, Japan (20 million), and Australia (8 million). This indicates significant potential for sales of smart TVs in the region over the forecast period. Besides, the increasing viewership of foreign films, TV shows, and gaming content on television is expected to sustain the popularity of smart TVs over the forecast period.
In 2021, e-commerce channels constituted 6.5% of overall retail sales in Vietnam. This was a year-on-year growth of 16% from 2020. The expansion of the internet economy, rising middle-class income levels, and favourable government policies are expected to drive the e-commerce industry over the forecast period, thus enabling increasing sales of different types of TVs through online channels.
Vietnam Television Market Growth
As per Google's video-sharing platform YouTube, nearly 45% of those with internet access in Vietnam own a connected television set. Over 90% of Vietnam's population watches television with other family members, relatives, or friends. YouTube is amongst the most popular platforms for user-generated content in Vietnam, with an average viewing time of 90% more than that for desktop or mobile apps.The viewership for football montages and humorous TV shows recorded a year-on-year increase of 150% in 2021. 950 million YouTube channels also crossed 1 million subscribers in 2021, which was a year-on-year growth of 35% from 2021. In May 2021, 25 million Vietnamese people watched YouTube, which was higher than the viewership in India, Japan (20 million), and Australia (8 million). This indicates significant potential for sales of smart TVs in the region over the forecast period. Besides, the increasing viewership of foreign films, TV shows, and gaming content on television is expected to sustain the popularity of smart TVs over the forecast period.
In 2021, e-commerce channels constituted 6.5% of overall retail sales in Vietnam. This was a year-on-year growth of 16% from 2020. The expansion of the internet economy, rising middle-class income levels, and favourable government policies are expected to drive the e-commerce industry over the forecast period, thus enabling increasing sales of different types of TVs through online channels.
Vietnam Television Industry Segmentation
Vietnam Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Type
- Smart TV
- LCD, Plasma, and LED TVs
- Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel
- Offline
- Online
Vietnam Television Market Share
Based on type, the market is categorised into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as one of the leading market segments, as viewership for OTT platforms records substantial growth.Leading Companies in the Vietnam Television Market
Key market players are focusing on introducing innovative designs of linear televisions into the market. Besides, the rapid growth in consumption of OTT content is increasing the demand for connected TVs, which is expected to drive the market growth.- Samsung Electronics Co. Ltd.
- LG Corp.
- Panasonic Holdings Corp.
- Sony Group Corp.
- Toshiba Corporation
- Hisense International Co., Ltd.
- Xiaomi Corp.
- Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Asia Pacific Television Market Overview
6 Vietnam Television Market Overview
7 Vietnam Television Market by Type
8 Vietnam Television Market by Distribution Channel
9 Market Dynamics
11 Competitive Landscape
Companies Mentioned
- Samsung Electronics Co., Ltd.
- LG Corp.
- Panasonic Holdings Corp.
- Sony Group Corp.
- Toshiba Corporation
- Hisense International Co., Ltd.
- Xiaomi Corp.
- Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 134 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 801.85 Million |
| Forecasted Market Value ( USD | $ 1409.13 Million |
| Compound Annual Growth Rate | 5.8% |
| Regions Covered | Vietnam |
| No. of Companies Mentioned | 8 |
