North America Body Lotion Market Report and Forecast 2025-2034

The North America body lotion market was valued at USD 10.49 Billion in 2024. The industry is expected to grow at a CAGR of 3.10% during the forecast period of 2025-2034 to attain a valuation of USD 14.24 Billion by 2034.

North America Body Lotion Market Growth

The incorporation of innovative facial care ingredients like retinol and hyaluronic acid into body lotions is gaining momentum. Reportedly, in 2023, the searches for collagen body lotion among US consumers witnessed a y-o-y growth of 68%. This was attributed to the skinification of body care and the increasing consumer concern for poor skin texture and quality. As consumer consciousness for beauty and wellness rises, the market for body lotions is set to experience robust growth in the forecast period.

The number of average American consumers searching for body care products monthly recorded a year-on-year growth of 9.4% in 2021, reaching 193.9K per month. Non-greasy body lotions which specifically address problems like dry skin, stretch marks, and eczema are expected to gain rapid popularity among American consumers, especially if manufactured in the whipped texture.

The increasing demand for vanilla and glycolic body lotions is propelling the market growth. The numerous benefits associated with these products include skin exfoliation, hydration, skin renewal, soft complexion, and smoothening. In 2023, vanilla body lotion searches experienced a year-on-year growth of over 28% on the web, reaching 4.7K people monthly. Over the forecast period, brands like Drunk Elephant, Glytone, Victoria's Secret, Eos, and Pixi Beauty are expected to dominate the market for body lotions, and consumer demand is expected to rise across various price points amongst different retailers, especially Walmart.

North America Body Lotion Industry Segmentation

North America Body Lotion Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Dry Skin
• Oily Skin
• Normal Skin
• Sensitive Skin
• Others

Market Breakup by Packaging

• Bottles
• Tubes
• Pumps
• Others

Market Breakup by End Use

• Male
• Female
• Kids

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channels
• Others

Market Breakup by Region

• United States
• Canada

North America Body Lotion Market Share

Based on type, the market is divided into dry skin, oily skin, normal skin, and sensitive skin, among others. Over the forecast period, excessive sun exposure and usage of harsh soaps are expected to accelerate the demand for intensive-care body lotions for dry skin. Excessive exposure to pollution is also expected to drive the demand for sensitive skin body lotions in the coming years.

Leading Companies in the North America Body Lotion Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• The Procter & Gamble Company
• Unilever plc
• Beiresdorf AG
• Estee Lauder Inc.
• Coty Inc.
• Groupe Clarins
• Galderma SA
• Shiseido Co.,Ltd.
• Johnson & Johnson Limited
• Natura &Co Group of Companies
• Others

Major market players are expanding their outreach by establishing theirretailstores in strategic areas like airports. This enhances their visibility to international tourists, thereby contributing to the market growth.