United Kingdom Toys Market Report and Forecast 2025-2034

The United Kingdom toys market reached a value of approximately USD 3.91 Billion in 2024. The market is projected to grow at a CAGR of 4.00% between 2025 and 2034, reaching a value of around USD 5.79 Billion by 2034.

United Kingdom Toys Market Growth

The toy market is geared towards considerable growth due to various factors. These include a growing emphasis on childhood development, increasing online retail, a rise in disposable income, and increasing number of specialty toy stores. Also, there is an ever-increasing focus on manufacturing safe and sustainable toys using ethical production practices.

Moreover, smart toys integrated with modern technology such as augmented reality are witnessing high demand and propelling market expansion as parents are choosing toys that serve as an educational tool and foster skills such as critical thinking, problem-solving, spatial awareness, and language fluency through an immersive play experience. Examples include Clementoni Play Lab, Hasbro Twister Air Party Game, and Mario Kart Live Circuit, among others.

Furthermore, subscription-based boxes containing age-relevant toys and activities coupled with elements of surprise and discovery are gaining traction as they are convenient, easy to access at regular intervals, and offer a wide range of services at an affordable price. Examples of subscription boxes include Lovevery Play, KiwiCo STEM, ToucanBox Craft, and Cubie Maths, among others.

Also, licensed toys based on popular figures from movies, TV shows, comics and real life are experiencing popularity that can be attributed to the deep emotional connection customers have with the characters. This has boosted market growth as these toys appeal to both children and collectors. For instance, In March 2024, Mattel, Inc. launched its IWD collection which consists of eight dolls based on famous female figures including UK actor Hellen Mirren.

United Kingdom Toys Industry Segmentation

“United Kingdom Toys Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Market Breakup by Age Group

• Up To 5 Years
• Between 5 To 10 Years
• Above 10 Years

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online
• Others

United Kingdom Toys Market Share

Based on age group, the market is segmented to cater to the needs of children up to 5 years, between 5 to 10 years, and above 10 years. Toys for children up to 5 years old aim to engage the senses and improve motor skills. These toys include rattles, puzzles and games, dolls, plush, and action figures, among others. Thus, the age group of up to 5 years is expected to grow at a CAGR of 4.5% over the forecast period. On the other hand, toys for children between 5 to 10 years are meant to develop math skills and team spirit such as slime, building sets, sports equipment, and remote-control cars. For children beyond 10 years, toys that foster competition like gaming consoles, board games such as Monopoly and Chess, and science kits are available in the market.

Leading Companies in United Kingdom Toys Market

Market players are incorporating smart technology with toys and striving to meet strict regulatory standards laid down by the government.

• Mattel, Inc.
• Hasbro, Inc.
• LEGO System A/S
• Orchard Toys Ltd.
• Simba Dickie Group
• Moose Toys Ltd.
• Spin Master Ltd.
• Tomy Co. Ltd.
• Hornby Hobbies Limited
• Brazier & Co. Ltd.
• Others

United Kingdom Toys Market Report Snapshots

United Kingdom Toys Market Size

United Kingdom Toys Market Growth

United Kingdom Toys Market Share

United Kingdom Toys Companies