The United Kingdom customer relationship management market reached approximately USD 2.80 Billion in 2024. The market is projected to grow at a CAGR of 13.10% between 2025 and 2034, reaching a value of around USD 9.59 Billion by 2034.
Furthermore, strong economic growth and an increasing demand for efficient customer retention and engagement foster a positive outlook for the market as businesses seek to maintain stable and efficient relationships with their customers in the long term. For instance, Sephora utilizes a cloud-based CRM to personalize the experience for customers by suggesting the most relevant deals through data-driven insights. It also offers awards for customer loyalty to build engagement and maintain its credibility.
The ongoing modernization through integration of artificial intelligence (AI) into customer relationship management and the transition from enterprise to cloud-based CRM technology is another factor driving market expansion. For instance, Zoho Corporation introduced CRM for everyone- an AI-powered range of solutions for customer management in its Zoho suite. It facilitates the combination and building of open-source models and generative AI solutions.
United Kingdom Customer Relationship Management Market Growth
The customer relationship management market is poised for exponential growth due to the growing demand for better customer experience, an increase in the adoption of CRM among enterprises, and rapid digital transformation across businesses. For instance, Amazon widely uses CRM to provide recommendations and promotions to its customers by analyzing their browsing history, address details, and previous purchases to offer a personalized experience and achieve a dominant position in the market.Furthermore, strong economic growth and an increasing demand for efficient customer retention and engagement foster a positive outlook for the market as businesses seek to maintain stable and efficient relationships with their customers in the long term. For instance, Sephora utilizes a cloud-based CRM to personalize the experience for customers by suggesting the most relevant deals through data-driven insights. It also offers awards for customer loyalty to build engagement and maintain its credibility.
The ongoing modernization through integration of artificial intelligence (AI) into customer relationship management and the transition from enterprise to cloud-based CRM technology is another factor driving market expansion. For instance, Zoho Corporation introduced CRM for everyone- an AI-powered range of solutions for customer management in its Zoho suite. It facilitates the combination and building of open-source models and generative AI solutions.
United Kingdom Customer Relationship Management Industry Segmentation
United Kingdom Customer Relationship Management Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Component:
- Solutions
- Services
Market Breakup by Deployment Mode:
- Cloud
- On-Premises
Market Breakup by Enterprise Size:
- Small and Medium Enterprises (SMEs)
- Large Enterprises
Market Breakup by Application:
- Sales and Marketing
- Customer Service
- Digital Commerce
- Others
Market Breakup by End Use:
- BFSI
- IT and Telecom
- Retail
- Healthcare
- Government and Education
- Discrete Manufacturing
- Others
Market Segmentation by Region:
- England
- Wales
- Scotland
- Northern Ireland
United Kingdom Customer Relationship Management Market Share
Based on enterprise size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Large enterprises hold a dominant position in terms of market share with companies like Amazon, Sephora, Starbucks, Apple, and British Airways actively utilizing CRM in performing core operations. With rapid digitalization, even small and medium enterprises have understood the importance of deploying CRM to increase revenue and empower their business.Leading Companies in the United Kingdom Customer Relationship Management Market
The market players are continuously developing new services to meet consumer demands.- IBM Corporation
- Oracle Corporation
- SAP SE
- Microsoft Corporation
- Salesforce, Inc.
- Adobe Inc.,
- Infor Inc.
- Sage Group Plc
- Zoho Corp.
- Pegasystems Inc.
- Others
United Kingdom Customer Relationship Management Market Report Snapshots
United Kingdom Customer Relationship Management Market Size
United Kingdom Customer Relationship Management Market Growth
United Kingdom Customer Relationship Management Market Share
United Kingdom Customer Relationship Management Companies
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Europe Customer Relationship Management Market Overview
6 United Kingdom Customer Relationship Management Market Overview
7 United Kingdom Customer Relationship Management Market by Component
8 United Kingdom Customer Relationship Management Market by Deployment Mode
9 United Kingdom Customer Relationship Management Market by Enterprise Size
10 United Kingdom Customer Relationship Management Market by Application
11 United Kingdom Customer Relationship Management Market by End Use
12 United Kingdom Customer Relationship Management Market by Region
13 Market Dynamics
14 Competitive Landscape
Companies Mentioned
- IBM Corporation
- Oracle Corporation
- SAP SE
- Microsoft Corporation
- Salesforce, Inc.
- Adobe Inc.
- Infor Inc.
- Sage Group Plc
- Zoho Corp.
- Pegasystems Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 125 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 2.8 Billion |
| Forecasted Market Value ( USD | $ 9.59 Billion |
| Compound Annual Growth Rate | 13.1% |
| Regions Covered | United Kingdom |
| No. of Companies Mentioned | 10 |
