Europe Television Market Report and Forecast 2025-2034

The Europe television market reached around USD 30.62 Billion in 2024. The market is projected to grow at a CAGR of 2.60% between 2025 and 2034, reaching almost USD 39.58 Billion by 2034.

Europe Television Market Growth

Television viewing has increasingly become a connected experience across multiple European countries, with over 70% of consumers in Italy, the UK, Germany, and France watching TV shows on internet-enabled television sets. Smart TVs are extremely popular in Germany, Italy, and the UK, while most of the French population uses set-top boxes to watch TV.

A large number of European consumers use their TV sets to access video-on-demand (VOD) content, which can be further divided into BVOD, SVOD, and AVOD. The desire for a greater variety and quality of content makes broadcaster VOD and subscription VOD popular in Germany, while France exhibits a higher preference for BVOD over SVOD. Over the forecast period, an increasing number of SVOD consumers are expected to switch to AVOD because of quality content at free rates.

Better sound quality, large size screens, simple user interface, and a better user experience are prompting Europeans to switch to connected television sets over conventional TVs. A shared viewing experience is another advantage of owning a connected television, which is expected to sustain and drive its popularity in the coming years.

Consumers using connected TVs find targeted advertising campaigns to be extremely useful and relevant to their personal interests, which further influences their various purchase decisions.

Europe Television Industry Segmentation

Europe Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Smart TV
• LCD, Plasma, and LED TVs
• Cathode-Ray Tube (CRT) and Rear-Projection TVs

Market Breakup by Distribution Channel

• Offline
• Online

Market Breakup by Country

• United Kingdom
• Germany
• France
• Italy
• Others

Europe Television Market Share

Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, LED TVs are expected to remain one of the leading segments, as market players introduce technologically advanced models of LED TV sets with high pixel quality and screen size.

Leading Companies in the Europe Television Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• Samsung Electronics Co., Ltd.
• LG Corp.
• Panasonic Holdings Corp.
• Sony Group Corp.
• Toshiba Corporation
• Hisense International Co., Ltd
• Cello Electronics UK Ltd.
• KONKA Group Co. Ltd.
• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
• Metz Consumer Electronics GmbH
• Others

Key players in the market are focusing on developing innovative smart TVs that feature interactive capabilities such as remote cursor and voice input, among others.