Mexico Toy Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook 2025-2034

The Mexico toy market size is projected to grow at a CAGR of 2.90% between 2025 and 2034. The market is being aided by the rising demand for toys that promote learning while teaching values like diversity and inclusion

The usage of eco-friendly materials in toy manufacturing is driving the Mexico toy market growth. High-quality toys possess excellent heirloom qualities that can adapt to children's age as they evolve and are highly appealing to new-age parents. Over the forecast period, brands that align with parents' values and teach values like inclusion, equity, and diversity through toys are expected to become increasingly popular.

The re-emergence of mystery and horror movies in children's genres is prompting a demand for supernatural toys, which can enable children to tap into their intellectual minds and make new discoveries. This is one of the key Mexico toy market trends.

As schools move towards play-based learning, the demand for innovative toys is expected to witness a significant growth. Toys that engage children in physical exercise while promoting the development of emotional intelligence are anticipated to drive the Mexico toy market expansion in the forecast period.

Moreover, toys which stimulate creativity and promote the ability to interact socially among children are also expected to become increasingly popular. The soaring appeal ofanimeamong children is also prompting manufacturers to improve their existing products and launch new toys in the market.

As the stigma of playing with toys in old age disappears, it is expected that the demand for toys from kidults and the geriatric population is expected to record a significant increase as they provide relaxation and other mental health benefits.

Market Segmentation

Mexico Toy Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Market Breakup by Age Group

• Up To 5 Years
• Between 5 To 10 Years
• Above 10 Years

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Convenience Stores
• Online
• Others

Market Breakup by Region

• Baja California
• Northern Mexico
• The Bajío
• Central Mexico
• Pacific Coast
• Yucatan Peninsula

Competitive Landscape

The top toy companies in Mexico are:

• Mattel, Inc.
• Hasbro, Inc.
• LEGO System A/S
• GRUPO RUZ
• Productos Infantiles Selectos, Sa De C.V.
• Spin Master Ltd.
• Hunan Sunny&Sandy Toys Manufacturer Co. Ltd.
• Cueva del Peluche
• Others