Thailand Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment

The recommerce market in Thailand is expected to grow by 14.5% on annual basis to reach US$1.79 billion in 2025.

The recommerce market in the country experienced robust growth during 2020-2024, achieving a CAGR of 17.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.2% during 2025-2029. By the end of 2029, the recommerce market is projected to expand from its 2024 value of USD 1.56 billion to approximately USD 2.84 billion.

This report provides a detailed data-centric analysis of the recommerce market in Thailand, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market dynamics.

It offers a comprehensive analysis of market dynamics in the recommerce market, segmented by recommerce channels (C2C, B2C, trade-in programs), sales models (resale, rental, refurbishment), platform types (generalist and vertical-specific), digital engagement (app, website, social media), and retail categories (electronics, apparel, home goods, and more). In addition, it provides a snapshot of consumer behaviour, device usage, payment preferences, and city-level penetration across Tier 1 to Tier 3 cities.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report offers a comprehensive, data-centric analysis of the recommerce market in Thailand, supported by 40+ tables and 55+ charts. The databook provides detailed forecasts and key performance indicators across transaction value, volume, and market share trends from 2020 to 2029. Below is a summary of the key market segments covered:

Thailand Recommerce Market Size and Growth Dynamics

Gross Merchandise Value (GMV) Trend Analysis
Average Transaction Value Trend Analysis
Transaction Volume Trend Analysis

Thailand Recommerce Market Size and Forecast by Sector

Retail Shopping
Home Improvement
Other Sectors

Thailand Recommerce Market Size and Forecast by Retail Category

Apparel & Accessories
Consumer Electronics
Home Appliances
Home Décor & Essentials
Books, Toys & Hobbies
Automotive Parts & Accessories
Sports & Fitness Equipment
Other Product Categories

Thailand Recommerce by Channel

Consumer-to-Consumer (C2C)
Business-to-Consumer (B2C)
Retailer Trade-In & Buyback Programs

Thailand Recommerce by Sales Model

Resale
Rental
Refurbishment & Certified Pre-Owned

Thailand Recommerce by Digital Engagement Channel

Website-Based Resale
App-Based Resale
Social Media Driven Resale

Thailand Recommerce by Platform Type

Generalist Marketplaces
Vertical-Specific Platforms

Thailand Recommerce by Device and OS

Mobile vs Desktop
Android, iOS

Thailand Recommerce by City Tier

Tier 1 Cities
Tier 2 Cities
Tier 3 Cities

Thailand Recommerce by Payment Instrument

Credit Card
Debit Card
Bank Transfer
Prepaid Card
Digital & Mobile Wallets
Other Digital Payments
Cash

Thailand Recommerce Market Share Analysis

Market Share by Key Players
Competitive Landscape Overview

Thailand Recommerce by Consumer Demographics

Market Share by Age Group
Market Share by Income Level
Market Share by Gender

Reasons to buy

Market Insights for Growth and Innovation: Navigate the future direction of the recommerce market by understanding business models adopted by key players - including resale, refurbishment, and rental formats. Leverage market share estimates to assess innovation, positioning, and growth opportunities.
In-depth Understanding of Recommerce Market Dynamics: Gain a detailed view of market structure and growth trends across core sectors such as retail shopping, automotive, and home improvement. Understand key drivers shaping recommerce adoption through 2029.
Value and Volume KPIs for Market Sizing: Utilize gross merchandise value (GMV), transaction volume, and average transaction value at the national level to quantify the overall market opportunity with precision.
Competitive Landscape and Market Share Intelligence: Benchmark against leading recommerce players using market share data across categories and channels. Inform strategic decisions by understanding the current and emerging competitive landscape.
Channel-Level and Digital Engagement Insights: Identify high-growth channels including C2C, B2C, and retailer-led trade-in programs. Track consumer activity across app, web, and social platforms to align digital strategies with behavior.
Consumer Segmentation and Demand Patterns: Target growth opportunities by analyzing consumer behavior segmented by age group, income level, gender, and city tier. Adapt business models to evolving spending dynamics and platform preferences.

1. About this Report

1.1. Summary
1.2. Methodology
1.3. Definition
1.4. Disclaimer

2. Thailand Recommerce Market Size and Future Growth Dynamics

2.1. Thailand Recommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Thailand Recommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Thailand Recommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
2.4. Thailand Recommerce Market Share Analysis by Key Players, 2024

3. Thailand Recommerce Market Revenue, 2020-2029

4. Thailand Recommerce Market Share by Key Revenue Segments

4.1. Thailand Recommerce Market Share by Key Revenue Segments, 2020-2029
4.2. Thailand Recommerce Market by Ad-based revenues, 2020-2029
4.3. Thailand Recommerce Market Revenue by Commission, 2020-2029
4.4. Thailand Recommerce Market Revenue by Services & Refurbishment Fees, 2020-2029

5. Thailand Recommerce Market Size and Forecast by Key Sectors

5.1. Thailand Recommerce Market Share by Key Sectors, 2020-2029
5.2. Thailand Recommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Thailand Recommerce Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Thailand Recommerce Other Sectors Gross Merchandise Value Trend Analysis, 2020-2029

6. Thailand Recommerce Market Size and Forecast by Retail Shopping Categories

6.1. Thailand Recommerce Market Share by Retail Shopping Categories, 2024
6.2. Thailand Recommerce Apparel and Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Thailand Recommerce Consumer Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Thailand Recommerce Home Appliances - Gross Merchandise Value Trend Analysis, 2020-2029
6.5. Thailand Recommerce Home Decor & Essentials - Gross Merchandise Value Trend Analysis, 2020-2029
6.6. Thailand Recommerce Books, Toys & Hobbies - Gross Merchandise Value Trend Analysis, 2020-2029
6.7. Thailand Recommerce Automotive Parts & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.8. Thailand Recommerce Sports & Fitness Equipment - Gross Merchandise Value Trend Analysis, 2020-2029
6.9. Thailand Recommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029

7. Thailand Recommerce Market Size and Forecast by Recommerce Channels

7.1. Thailand Recommerce Market Share by Recommerce Channels, 2020-2029
7.2. Thailand Recommerce Consumer to Consumer (C2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Thailand Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.4. Thailand Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value Trend Analysis, 2020-2029

8. Thailand Recommerce Market Size and Forecast by Sales Model

8.1. Thailand Recommerce Market Share by Sales Model, 2020-2029
8.2. Thailand Recommerce Resale - Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Thailand Recommerce Rental - Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Thailand Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value Trend Analysis, 2020-2029

9. Thailand Recommerce Market Size and Forecast by Digital Engagement Channel

9.1. Thailand Recommerce Market Share by Digital Engagement Channel, 2020-2029
9.2. Thailand Recommerce Website-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Thailand Recommerce App-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Thailand Recommerce by Social Media Driven - Gross Merchandise Value Trend Analysis, 2020-2029

10. Thailand Recommerce Market Size and Forecast by Platform Type

10.1. Thailand Recommerce Market Share by Platform Type, 2020-2029
10.2. Thailand Recommerce Generalist Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Thailand Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029

11. Thailand Recommerce Market Size and Forecast by Device

11.1. Thailand Recommerce Market Share by Device, 2020-2029
11.2. Thailand Recommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Thailand Recommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029

12. Thailand Recommerce Market Size and Forecast by Operating System

12.1. Thailand Recommerce Market Share by Operating System, 2020-2029
12.2. Thailand Recommerce iOS - Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Thailand Recommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029

13. Thailand Recommerce Market Size and Forecast by Cities

13.1. Thailand Recommerce Market Share by Cities, 2020-2029
13.2. Thailand Recommerce Tier 1 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.3. Thailand Recommerce Tier 2 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.4. Thailand Recommerce Tier 3 Cities - Gross Merchandise Value Trend Analysis, 2020-2029

14. Thailand Recommerce Market Size and Forecast by Payment Instrument

14.1. Thailand Recommerce Market Share by Payment Instrument, 2020-2029
14.2. Thailand Recommerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.3. Thailand Recommerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.4. Thailand Recommerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
14.5. Thailand Recommerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.6. Thailand Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
14.7. Thailand Recommerce by Other Digital Payments - Gross Merchandise Value Trend Analysis, 2020-2029
14.8. Thailand Recommerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2020-2029

15. Thailand Recommerce by Consumer Demographics

15.1. Thailand Recommerce Market Share by Age Group, 2024
15.2. Thailand Recommerce Market Share by Income Level, 2024
15.3. Thailand Recommerce Market Share by Gender, 2024

16. Further Reading

16.1. About the Publisher
16.2. Related Research

List of Tables

Table 1: Thailand Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Thailand Recommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Thailand Recommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Thailand Recommerce Market Revenue Value (US$ Million), 2020-2029
Table 5: Thailand Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Table 6: Thailand Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Table 7: Thailand Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Table 8: Thailand Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Thailand Recommerce Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Thailand Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Thailand Recommerce Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Thailand Recommerce Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Thailand Recommerce Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Thailand Recommerce Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Thailand Recommerce Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Thailand Recommerce Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Thailand Recommerce Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Thailand Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Thailand Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Thailand Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Thailand Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Thailand Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Thailand Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Thailand Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Thailand Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Thailand Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Thailand Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Thailand Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Thailand Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Thailand Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Thailand Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Thailand Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Thailand Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Thailand Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Thailand Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Thailand Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Thailand Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Thailand Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Thailand Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Thailand Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Thailand Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Thailand Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Thailand Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029

List of Figures

Figure 1: Methodology Framework
Figure 2: Thailand Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Thailand Recommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Thailand Recommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Thailand Recommerce - Market Share Analysis by Key Players (%), 2024
Figure 6: Thailand Recommerce Market Revenue Value (US$ Million), 2020-2029
Figure 7: Thailand Recommerce Market Share by Key Revenue Segments (%), 2020-2029
Figure 8: Thailand Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Figure 9: Thailand Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Figure 10: Thailand Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Figure 11: Thailand Recommerce Market Share by Recommerce Segments (%), 2020-2029
Figure 12: Thailand Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 13: Thailand Recommerce Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: Thailand Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: Thailand Recommerce Market Share by Retail Shopping Categories (%), 2024
Figure 16: Thailand Recommerce Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: Thailand Recommerce Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: Thailand Recommerce Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: Thailand Recommerce Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Thailand Recommerce Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Thailand Recommerce Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Thailand Recommerce Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Thailand Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Thailand Recommerce Market Share by Recommerce Channel (%), 2020-2029
Figure 25: Thailand Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Thailand Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: Thailand Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Thailand Recommerce Market Share by Sales Model (%), 2020-2029
Figure 29: Thailand Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: Thailand Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Thailand Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Thailand Recommerce Market Share by Digital Engagement Channel (%), 2020-2029
Figure 33: Thailand Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Thailand Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Thailand Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Thailand Recommerce Market Share by Platform Type (%), 2020-2029
Figure 37: Thailand Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Thailand Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Thailand Recommerce Market Share by Device (%), 2020-2029
Figure 40: Thailand Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: Thailand Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Thailand Recommerce Market Share by Operating System (%), 2020-2029
Figure 43: Thailand Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Thailand Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Thailand Recommerce Market Share by Cities (%), 2020-2029
Figure 46: Thailand Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: Thailand Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Thailand Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Thailand Recommerce Market Share by Payment Instrument (%), 2020-2029
Figure 50: Thailand Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Thailand Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Thailand Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 53: Thailand Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Thailand Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Thailand Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Figure 56: Thailand Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Thailand Recommerce Market Share by Age Group (%), 2024
Figure 58: Thailand Recommerce Market Share by Income Level (%), 2024
Figure 59: Thailand Recommerce Market Share by Gender (%), 2024

Table Information

Report Attribute	Details
No. of Pages	83
Published	June 2025
Forecast Period	2025 - 2029
Estimated Market Value ( USD ) in 2025	$ 1.79 Billion
Forecasted Market Value ( USD ) by 2029	$ 2.84 Billion
Compound Annual Growth Rate	12.2%
Regions Covered	Thailand

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€1350EUR$1,500USD£1,157GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€1530EUR$1,700USD£1,311GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€1710EUR$1,900USD£1,465GBP

Thailand Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment - Q2 2025 Update

Scope

Thailand Recommerce Market Size and Growth Dynamics

Thailand Recommerce Market Size and Forecast by Sector

Thailand Recommerce Market Size and Forecast by Retail Category

Thailand Recommerce by Channel

Thailand Recommerce by Sales Model

Thailand Recommerce by Digital Engagement Channel

Thailand Recommerce by Platform Type

Thailand Recommerce by Device and OS

Thailand Recommerce by City Tier

Thailand Recommerce by Payment Instrument

Thailand Recommerce Market Share Analysis

Thailand Recommerce by Consumer Demographics

Reasons to buy

Table of Contents

Table Information

Scope

Thailand Recommerce Market Size and Growth Dynamics

Thailand Recommerce Market Size and Forecast by Sector

Thailand Recommerce Market Size and Forecast by Retail Category

Thailand Recommerce by Channel

Thailand Recommerce by Sales Model

Thailand Recommerce by Digital Engagement Channel

Thailand Recommerce by Platform Type

Thailand Recommerce by Device and OS

Thailand Recommerce by City Tier

Thailand Recommerce by Payment Instrument

Thailand Recommerce Market Share Analysis

Thailand Recommerce by Consumer Demographics

Reasons to buy

Table of Contents

Table Information

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