Hair growth Supplement and Treatment Market Overview, 2025-30

The global hair growth supplement and treatment market offers many options for people looking to improve their hair health and combat common issues like hair fall and thinning. This market includes oral supplements such as vitamins and minerals, topical treatments like serums and oils, and advanced devices that use light or massage therapy to stimulate hair growth. Men and women across different age groups use these products to address scalp weakness and hair loss. Laser Therapy and Platelet-Rich Plasma (PRP) Therapy have emerged as novel modalities, frequently favored for their non-invasive characteristics and efficacy in promoting hair growth.

Micro-needling is becoming recognized for its capacity to improve the absorption of topical therapies, but Hair Transplants have a prominent status owing to their enduring outcomes. Scalp massage is also becoming significant, since it enhances blood circulation in the scalp, hence fostering general hair health. The market's expansion is propelled by heightened knowledge of hair restoration methods, cultural demands about appearance, and technological improvements. The industry follows strict regulations from health authorities worldwide to ensure that products are safe and effective.

Certifications such as FDA approval and Good Manufacturing Practices are common, giving consumers’ confidence in the quality of these items. The supply chain starts with sourcing natural and synthetic ingredients from global suppliers. Manufacturers then process these ingredients in certified factories before distributing finished products through pharmacies, salons, and online platforms.

According to the research report "Global Hair Growth Supplement and Treatment Market Overview, 2025-30," the Global Hair Growth Supplement and Treatment market was valued at more than USD 8.80 Billion in 2024. This market is growing rapidly with supplements making up a larger share of revenue compared to topical treatments and devices. Popular ingredients in these products include biotin, keratin, collagen, saw palmetto, and natural herbal extracts like ginseng and green tea, which many consumers prefer for their benefits. Products come in various forms such as capsules, gummies, serums, shampoos, and laser devices.

Leading companies like Johnson & Johnson, Amway, and Unilever continue to launch new offerings focused on natural and clean-label formulations to meet growing consumer demand. In 2023, DS Laboratories, a prominent entity in the hair growth supplement and treatment sector, introduced a new range of hair growth products created with clinically validated substances to enhance hair growth and mitigate hair loss. In November 2024, Hum Nutrition, a health firm, launched its latest product the Hair Strong Capsule. This clinically researched combination is shown to promote hair development and improve strength, offering a holistic solution for healthier, more robust hair.

Distribution channels include pharmacies, beauty salons, and a booming online marketplace that offers easy access and a wider selection. Consumers tend to favor natural ingredients and convenient product forms like gummies, while price points vary from affordable everyday options to premium products backed by clinical research. Brands often use influencer marketing and social media campaigns to build awareness and educate customers about hair health and product benefits. Regulatory compliance plays a key role in shaping the market as companies must meet safety and quality standards set by authorities like the FDA and EMA, which helps build trust among users.

Market Drivers

• Growing Hair Loss Among Youth and Adults: Hair loss is no longer limited to aging individuals. Stress, hormonal imbalance, changing lifestyles, and poor nutrition are causing early hair thinning in both men and women, including people in their 20s and 30s. This increase in concern creates constant demand for supplements and treatments. Consumers actively seek safe and long-term solutions, which encourages brands to develop more products. As demand rises, companies invest in research, manufacturing, and distribution, which boosts production and supports jobs. This demand cycle contributes to the healthcare and beauty industry’s expansion and adds value to the global economy through consumer spending and industrial output.
• Rising Popularity of Natural and Nutraceutical Products: Consumers now avoid chemical-based products and prefer supplements with plant-based or clean-label ingredients. Biotin, zinc, saw palmetto, amla, and collagen are widely accepted because they are natural and safe for regular use. This trend encourages companies to produce more formulations using herbal and dietary ingredients. Manufacturers invest in organic sourcing and clean processing, which strengthens the ingredient supply chain. The shift also opens opportunities for nutraceutical exporters and helps farmers and suppliers globally. It drives demand for wellness products and helps create a sustainable business ecosystem in the natural health sector.

Market Challenges

• Lack of Strong Clinical Evidence and Trust Issues: Many hair growth supplements and treatments claim results without solid scientific proof. This creates doubt in the minds of consumers and lowers trust in products. When users do not see visible improvements, they stop using the product and may switch brands or exit the market entirely. This affects sales and damages brand image. For producers, it means higher marketing costs and more pressure to offer guarantees or free trials. Consumers feel disappointed and may avoid future purchases, which slows market growth and discourages innovation in the sector.
• Strict Regulatory Compliance and Market Entry Barriers: Different countries have different health and safety standards, making it difficult for companies to launch products globally. Regulatory bodies demand clinical validation, product trials, and clean labeling, which increase time and cost. This challenge especially affects small or new companies that lack resources for compliance. Delays in approval reduce speed to market and limit product availability. Consumers also face limited options in some regions due to import restrictions. On a larger scale, the complexity of compliance slows the pace of innovation and limits access to diverse solutions for hair health.

Market Trends

• Rise of Influencer Marketing and Digital Platforms: Hair growth products gain popularity through social media, especially via influencers and beauty content creators. People trust product recommendations from real users and lifestyle influencers more than traditional ads. Consumers look for results, product usage tips, and before-after visuals online. This trend shapes buying behavior and increases brand reach without high advertising costs. It allows brands to connect with younger audiences and tap into niche markets. It boosts e-commerce, encourages direct-to-consumer sales, and enhances digital entrepreneurship, contributing to retail innovation and online market growth.
• Multi-Channel Retail and On-Demand Availability: Consumers want hair growth products available wherever they shop pharmacies, salons, and online. Online channels now offer product subscriptions, expert consultations, and same-day delivery. This convenience drives frequent purchases and builds consumer loyalty. Companies benefit from broader market access and better data tracking for demand forecasting. It also pushes local and global supply chains to be more efficient. The economic impact includes increased retail sales, more logistics and packaging jobs, and better integration of digital commerce in the health and beauty sector.

Supplements are the fastest growing type in the global hair growth supplement and treatment industry is because people now want natural, daily-use, non-invasive solutions that fit into their regular wellness routines and promise overall hair nourishment from within.

Consumers across the world no longer wait until hair loss becomes extreme to take action, they start early with preventive care and daily support, and supplements fit perfectly into that space. People pick gummies, capsules, powders, and liquid shots because they are easy to consume, do not create a mess, and promise visible results over time without side effects. Brands like Nutrafol, Viviscal, Ouai, SugarBearHair, and Hair La Vie keep releasing new products for men and women, especially focusing on biotin, keratin, marine collagen, vitamins A, C, D, zinc, and saw palmetto. The average price of hair growth supplements ranges between USD 25 and USD 70, depending on formulation, quantity, and brand value.

What pushes sales faster is the clean-label movement where products highlight they are free from artificial preservatives, gluten, and dairy. The popularity of Instagram and YouTube reviews by dermatologists, nutritionists, and lifestyle influencers makes supplements feel both trendy and trustworthy. Online stores and health chains run campaigns like "Hair Growth Month" or "30-Day Challenge," where people post their before-and-after pictures using these supplements, which also triggers word-of-mouth demand.

In regions like Asia and North America, users especially go for plant-based or Ayurvedic versions, while in Europe, vegan-certified and clinically tested products move fast. With more people facing stress-related hair loss and post-COVID hair thinning, this category fits consumer emotions and health goals, and global supply chains now easily support the rapid manufacturing and distribution of these formulas.

Males form the fastest growing segment in the global hair growth supplement and treatment market is because rising hair loss issues at a younger age and increased awareness around grooming, self-image, and preventive care are driving more men to actively seek hair health solutions.

Across many countries, especially in North America, Europe, and Asia, men in their 20s and 30s now start using supplements, shampoos, and topical treatments as soon as they notice early signs of hair thinning or a receding hairline. Male-pattern baldness, which is mostly genetic, starts showing in their late teens or early twenties and prompts them to find products that slow the process or boost regrowth. Social media, dating apps, and remote work video calls have made self-image even more important, and this is where hair plays a key role. Brands like Hims, Keeps, Nutrafol Men, and Revian directly target male users with products that combine biotin, saw palmetto, ashwagandha, collagen, and DHT blockers.

Men also prefer minimal routines, so multi-purpose supplements or combined kits that include both topical and oral solutions see good traction. The average selling price of male hair supplements and treatments ranges between USD 30 and USD 80, and most brands market them via targeted ads on YouTube, Reddit, Instagram, and podcasts. Subscription models and direct-to-door deliveries make it easy for male customers to stay consistent with their routines.

Men also show interest in no-fragrance, sulfate-free, and clinically tested options, especially those that promise non-hormonal and non-irritating results. Retailers place these products in men’s care sections both in pharmacies and online portals. This category also gets boosted by gym-goers and fitness enthusiasts who take supplements to support both hair and body needs.

Drug and pharma stores lead the global hair growth supplement and treatment market is because they offer credibility, ease of access, and professional consultation that helps build consumer trust for both over-the-counter and prescription-based products.

Across countries, drugstores and pharmacies serve as the first touchpoint for people who face early or chronic hair loss. When consumers notice hair thinning, they often go to their local pharmacy, where they find dermatologist-recommended or clinically backed solutions placed prominently. These stores typically stock trusted brands like Rogaine (minoxidil), Viviscal, Nutrafol, and Foligain, alongside newer nutricosmetics and supplements containing ingredients like biotin, marine collagen, zinc, and saw palmetto. The average selling price of these products ranges from USD 25 to USD 90, depending on the format (topical, oral, or combo kits) and brand reputation.

Some pharmacies even carry advanced DHT-blocking formulas or custom-prescribed topical solutions under guidance from in-store clinicians. Older buyers and those with medical histories prefer drugstores as they rely on in-person pharmacists to guide them, especially when combining supplements with other medications. Many countries regulate these products, especially those with ingredients like finasteride or higher concentrations of minoxidil, so drugstores become the main legal and safe channels to sell them. Additionally, chain pharmacies like Walgreens, CVS, Boots, and Guardian often run loyalty programs, in-store promotions, or hair-care weeks that boost awareness and repeat purchases.

Drugstores also partner with dermatology clinics and private-label products to offer exclusive hair growth kits that are not available online or in general retail. In rural or low-digital areas, pharmacies still remain the go-to place for wellness needs, keeping their role dominant in both urban and semi-urban regions. Their strong inventory systems and cold-storage facilities also support better shelf life for sensitive formulas.

Asia-Pacific is the fastest growing market in the global hair growth supplement and treatment sector due to its large population, rising disposable income, increasing awareness about hair health, and rapid urbanization that fuels demand for advanced personal care products.

The Asia-Pacific region has a huge and diverse population where hair care holds great cultural importance, especially in countries like India, China, Japan, and South Korea. Many people here face hair problems such as thinning and hair fall due to pollution, stress, and changing lifestyles, which drives the need for effective hair growth supplements and treatments. Rising incomes in urban centers allow more consumers to spend on quality hair care products that blend traditional natural ingredients like ginseng and amla with modern scientific formulations containing biotin, keratin, and peptides.

The youth population and working professionals actively seek products that are convenient and show quick results, pushing companies to innovate in product formats such as gummies, serums, and laser devices. Distribution channels are rapidly evolving with the rise of e-commerce platforms alongside traditional pharmacies and salons, making these products more accessible even in smaller cities. Regulatory bodies in the region are improving standards and encouraging safe product development, which builds consumer confidence.

Government initiatives in countries like India and China support local manufacturing and research, strengthening the supply chain. Social media influencers and beauty experts play a big role in educating people and promoting trending products, which boosts sales. Also, the increasing trend of clean-label and natural products resonates well with health-conscious consumers.

• In November 2024, OUAI, the hair and body care company established by celebrity stylist Jen Atkin, unveiled its inaugural line of clinically validated products: scalp serum and thick & full supplements. In a 16-week expert-graded clinical research involving 32 people, 100% of participants using scalp serum exhibited enhancements in the appearance of fuller, thicker hair.
• In November 2024, the health firm Hum Nutrition introduced its newest product, the "Grow Capsules." This clinically established product is engineered to enhance hair development and fortify strands, providing a holistic approach to achieving healthier, more robust hair. The capsules are a biotin-free hair growth supplement containing Cynatine HNS Keratin and a Vitamin Complex, clinically demonstrated to enhance hair length and strength, decrease shedding, and increase shine within 12 weeks.
• In September 2024, NiceTop, a U.S.-based anti-aging research firm, increased its footprint in the personal care and nutrition sector by introducing a novel hair growth supplement. The solution addresses three critical aspects of hair health: mitigating DHT-induced hair loss, supplying vital nutrients to promote hair growth, and augmenting the process with biotin for expedited outcomes.
• In January 2023, Capillus unveiled Nurish, their inaugural line of hair supplements including Cynatine HNS, a cosmeceutical component sourced from natural proteins present in the body. Cynatine HNS is clinically validated to augment hair tensile strength, boost luster, gloss, and brightness, while concurrently fostering better nail development.

Considered in this report

• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report

• Hair Growth Supplement and Treatment Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Pharmaceuticals
• Supplements

By Gender

• Male
• Female

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Online Pharmacies
• Drug & Pharma Stores

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.