Europe Hair growth Supplement and Treatment Market Outlook, 2030

When it comes to caring for thinning hair, many people in Europe turn to a variety of hair growth supplements and treatments that suit their needs. This market includes oral supplements like vitamins and minerals, topical products such as lotions and serums, and devices that use light therapy to encourage hair growth. Both men and women, especially those between 25 and 55 years old, use these products to address common problems like hair loss, scalp weakness, and reduced hair density. The increasing prevalence of PCOS/PCOD among females is another contributing factor to hair loss in the region. Approximately 10% of women in the United Kingdom are impacted by it.

According to Advanced Hair Studio UAE, the prevalence of PCOS in Central and Eastern Europe is about three times more than in Western countries, indicating a corresponding need for hair-loss treatment solutions in the former region. In the United Kingdom, around two-thirds of males are predisposed to male pattern baldness, resulting in almost 7.4 million men experiencing hair loss, according to the males's Health Forum. Moreover, about 50% of males have baldness, with the highest frequency observed in the Czech Republic, followed by Spain, Germany, France, and the United Kingdom. Nevertheless, 80% of the countries experiencing the highest prevalence of hair loss are located in Europe.

Technically, hair growth supplements provide essential nutrients such as biotin, zinc, and vitamins D and E, which support the natural cycle of hair growth by strengthening follicles and improving scalp blood flow. Treatments often include minoxidil or peptide-based formulas that directly act on hair roots to prevent further loss and encourage new hair growth. In real life, users often notice improved hair density, reduced shedding, and healthier scalp conditions after consistent use.

According to the research report "Europe Hair Growth Supplement and Treatment Market Outlook, 2030," the Europe Hair Growth Supplement and Treatment market is anticipated to grow at more than 5.59% CAGR from 2025 to 2030. This growth is driven by factors like increasing hair loss cases caused by stress and pollution, growing interest in natural and organic products, and expanding e-commerce platforms that make these products more accessible. Recently, companies have launched innovative products combining traditional herbal ingredients with scientifically backed formulas, focusing on personalized hair care solutions.

Major players in Europe include brands like DS Laboratories, Alpecin, and Pharmaceris, which offer a mix of topical treatments, supplements rich in biotin and keratin, and products targeting both men and women. They focus on effectiveness and safety to build consumer trust. The market offers opportunities in personalized nutrition and scalp care, as consumers want products tailored to their unique hair types and concerns. This personalized approach opens doors for brands to innovate further and connect deeply with users. Regarding compliances, products must meet regulations such as the European Union’s Cosmetic Regulation (EC) No 1223/2009 and obtain certifications like GMP (Good Manufacturing Practices) and sometimes organic certifications.

These rules help ensure product safety, quality, and transparency, which solves problems related to consumer trust and product efficacy. Certifications also support market entry across different countries by meeting legal standards, giving both consumers and retailers confidence in the products they choose. With 27% of users suffering moderate to severe adverse effects, the European Medicines Agency (EMA) expresses concern about the safety of hair loss treatments. With 40% of prospective users reluctant to try current therapies because of side effects, more regulatory scrutiny and health hazard concerns discourage potential users. This underlines the major safety issues that can compromise industry growth and customer confidence.

Market Drivers

• Ageing Population and Hair Health Concerns Across Europe: Many European countries have a growing ageing population, especially in Germany, Italy, France, and the UK. Hair thinning, scalp dryness, and reduced hair density are common issues with ageing, which pushes demand for anti-ageing hair supplements and treatments. Seniors and middle-aged adults seek easy-to-use oral capsules or topical solutions. This demand motivates companies to develop age-specific formulas and expand production lines. Local labs and manufacturers get new contracts. It strengthens health and beauty retail sectors, increases exports of EU-manufactured nutraceuticals, and creates more supply chain activity.
• High Awareness About Clinical Claims and Certified Products: European consumers actively read labels and prefer products with proven clinical trials, EFSA-approved claims, or dermatological backing. This strong awareness drives demand for premium, well-researched hair solutions. Companies invest in R/&D and seek certification to gain consumer trust. It helps genuine brands scale faster across countries, especially under EU’s unified trade rules. This builds a competitive edge, supports innovation, and boosts the biotech and clean-beauty manufacturing economy across Europe.

Market Challenges

• Strict EU Regulations and Cross-Border Labeling Barriers: The European Union has complex rules for supplements and cosmetics. Brands need to comply with EFSA, EMA, and REACH norms, which differ by country in terms of enforcement. Ingredients approved in France may face restrictions in Sweden. This delays market entry and adds extra costs for product reformulation and relabeling. Small companies struggle with multilingual packaging, local agent registrations, and constant audits. As a result, product variety drops, and launch timelines stretch.
• High Cost of Natural Ingredients and Manufacturing: Natural and organic ingredients like saw palmetto, nettle root, or marine collagen are expensive to source within Europe. Clean-label and vegan certifications also add production costs. Brands spend more on sustainable packaging and traceability. For consumers, this pushes prices higher. Budget-conscious buyers look for alternatives or delay purchases. Brands face price pressure but cannot easily reduce costs without compromising quality. This impacts both supply volume and profitability.

Market Trends

• Rise in Vegan and Gender-Neutral Hair Solutions: Younger consumers in Europe prefer cruelty-free, vegan-certified, and gender-neutral hair growth products. Brands respond by offering plant-based gummies, fragrance-free serums, and unisex packaging. Scandinavian and German startups lead this trend with strong online presence. These products appeal to ethical buyers who value transparency. Producers benefit from loyal customer bases and high repeat sales. It supports the growth of vegan beauty ecosystems and keeps demand high for clean label actives across Europe.
• Online Hair Consultations and AI-Driven Product Matchmaking: Digital health startups in Europe are offering virtual hair checkups and personalized supplement kits. Platforms provide quizzes, scalp analysis, and monthly deliveries based on user goals. This trend reflects a shift from off-the-shelf to guided care. Consumers like tailored plans and expert suggestions. Brands get customer data, improve engagement, and cut inventory waste. It fuels e-commerce, supports digital marketing agencies, and adds new tech jobs in wellness sectors.

Supplements are the fastest growing segment in Europe’s hair growth market because consumers seek natural, easy-to-use solutions that support hair health from within, backed by science and clean-label trends.

Hair growth supplements in Europe have gained momentum as more people turn to preventive care and wellness rather than just treating visible hair problems. These supplements usually contain vitamins, minerals, and botanicals like biotin, zinc, collagen, and saw palmetto that nourish hair follicles and improve scalp health over time. Popular brands such as Priorin, Hairburst, and Viviscal have built strong reputations by focusing on natural ingredients and clinically backed formulas, which appeals to health-conscious buyers. The rise of clean-label and vegan supplements also fits well with European consumers’ preference for products that avoid artificial additives, which helps these brands stand out.

Supplements offer a non-invasive alternative to topical treatments or devices, making them easy to include in daily routines. Many companies promote their products through influencer partnerships and social media campaigns, targeting millennials and Gen Z who value transparency and holistic health. Additionally, consumers appreciate the convenience of oral supplements as they can be taken anytime and anywhere without special application techniques.

The demand also benefits from a strong regulatory environment in Europe, where high safety standards and certifications ensure product quality and build consumer trust. Supply chains often focus on local sourcing of ingredients and sustainable manufacturing, adding to the appeal. Supplements create steady revenue streams for manufacturers as customers tend to repurchase regularly to maintain benefits.

Women form the largest in Europe’s hair growth supplement and treatment sector because they show greater concern for hair health, seek specialized products for various hair issues, and are more proactive in adopting both supplements and topical treatments.

In Europe, women pay close attention to their hair care routines and are more likely to invest in products that promise thicker, healthier hair. Hair thinning, hair loss after pregnancy, hormonal changes during menopause, and stress-related hair problems are common concerns that drive women to look for targeted solutions. Brands like Priorin, Plantur 39, and Phyto have designed formulas specifically for women, combining vitamins, plant extracts, and other nutrients that support hair growth and reduce hair fall. These products often address unique female needs such as strengthening hair strands, improving scalp circulation, and balancing hormones naturally.

Women also respond well to beauty trends, including clean-label and organic certifications, which boost trust and loyalty. Marketing campaigns frequently use influencers, social media, and expert endorsements to engage female consumers and educate them about hair health. The availability of products in various forms, such as gummies, capsules, and topical serums, gives women options to suit their preferences and lifestyles.

Moreover, women tend to be consistent with treatments because hair health is closely tied to their overall appearance and confidence. This steady demand encourages companies to innovate and introduce new ingredients like biotin, collagen peptides, and keratin that promote long-term benefits. Pharmacies and beauty salons remain key retail channels where women seek expert advice before purchasing.

Online pharmacies are the fastest growing segment in Europe’s hair growth supplement and treatment sector because they offer convenience, wider product variety, competitive pricing, and discreet purchasing, which appeal strongly to modern consumers.

In Europe, more people prefer buying hair growth supplements and treatments through online pharmacies because they can browse and order products anytime without visiting a physical store. This ease of access fits busy lifestyles and helps consumers avoid awkward in-person purchases related to hair loss or thinning, making the shopping experience more comfortable. Online platforms like Pharmacy2U, DocMorris, and Lloyds Pharmacy provide a broad range of products, including popular brands like Priorin, Pantogar, and Regaine. These platforms often offer detailed product information, customer reviews, and advice, helping buyers make informed choices.

Discounts, subscription models, and free shipping options also attract price-sensitive consumers, making online shopping more affordable than traditional retail. The rise of mobile apps and fast delivery services further enhances the appeal of online pharmacies. Many online sellers promote their products through social media campaigns, influencer partnerships, and email marketing, which help reach wider audiences and educate them about the benefits of supplements and topical treatments.

Consumers increasingly look for clean-label, natural formulas that address specific hair issues, and online pharmacies stock these niche products more quickly than physical stores. The supply chain efficiency of online pharmacies allows them to source both locally made and imported products, ensuring a steady supply even during disruptions. Regulatory compliance is closely monitored on reputable online platforms, giving customers confidence in product safety and authenticity.

Germany leads the European hair growth supplement and treatment market due to its strong focus on high-quality natural products, strict regulatory standards, and a consumer base that values health, wellness, and scientifically backed solutions.

In Germany, people are very careful about what they put on and in their bodies, and this mindset drives the demand for hair growth supplements and treatments that are both effective and safe. German consumers prefer products made from natural or organic ingredients, which has encouraged manufacturers to develop clean-label formulations that avoid harsh chemicals.

This demand aligns with Germany’s rigorous regulatory framework, which ensures products meet high standards for quality and safety before they reach the market. The country’s pharmaceutical and cosmetic industries are highly developed and invest a lot in research and innovation, which allows German companies to produce advanced hair care solutions with proven results.

Brands often combine traditional herbal extracts like ginseng and nettle with modern actives such as biotin and peptides, appealing to both men and women facing hair thinning or loss. Distribution channels are also well-established, with strong presence in pharmacies, drugstores like DM and Rossmann, and an increasingly popular online market that reaches younger, tech-savvy consumers. Influencer marketing and product transparency further boost consumer trust and awareness.

German consumers are motivated not only by aesthetics but also by the health benefits and long-term scalp wellness that these products promise. This combination of consumer knowledge, regulatory strength, and innovation creates a sustainable market environment that pushes the German hair growth supplement and treatment industry ahead of its European counterparts.

Considered in this report

• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report

• Hair Growth Supplement and Treatment Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Pharmaceuticals
• Supplements

By Gender

• Male
• Female

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Online Pharmacies
• Drug & Pharma Stores

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.