This report offers an overview of the apparel market in Portugal, including macroeconomic analysis, market forecasts to 2029, consumer insights, market shares, and analysis on local brands.
In 2024, Portugal remained resilient despite the widespread economic downturn across Europe, with real GDP per capita rising 1.8%, supported by normalizing inflation, which declined to 2.4% from 4.3% the prior year.
In 2024, Portugal remained resilient despite the widespread economic downturn across Europe, with real GDP per capita rising 1.8%, supported by normalizing inflation, which declined to 2.4% from 4.3% the prior year.
Scope
- Portugal’s economy will continue to expand out to 2029
- The Portuguese online market will remain immature out to 2029
- Portuguese consumers seeking out lower prices despite resilient economy
- Zara advanced its lead in Portugal in 2024
Reasons to Buy
- Gain an overview of the Portuguese apparel market sizes and growths to 2029
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand in the Portuguese apparel market
- Understand who the main competitors are in the Portuguese apparel market with market share figures
Table of Contents
- Executive Summary
- Country Overview
- Apparel Market to 2029
- Consumer Insights
- Competitive Landscape
- Methodology & Contacts
- Real GDP per capita (EUR) and annual growth (%)
- Population (millions) and annual growth (%)
- Portugal Apparel Market Value, 2019-2029 (EUR bn) with Annual Growth (%)
- Price Position Shares within the Portugal Apparel Market (%) 2019, 2024 & 2029
- Portugal Online Apparel Market (EUR bn) 2019-2029 and Online Penetration (%)
- Category Shares within the Portugal Apparel Market (%) 2019, 2024 & 2029
- Portuguese consumers’ level of concern about the amount of disposable income they have available
- How Portuguese consumers are coping with rising prices in general
- How Portuguese consumers’ shopping habits changed for clothing & footwear purchases in the last three months
- Percentage of Portuguese consumers that class the below features as essential when making general purchases
- Top 10 Portugal Apparel Brands by Market Share (%) 2023 & 2024(f)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Shein
- Primark
- Trendyol
- Zalando
- Vinted
- eBay
- OLX
- Sinsay
- Zara
- Nike
- Adidas
- Decathlon
- MO
- Tiffosi
- Mango
- Massimo Dutti
- Lanidor
- Salsa Jeans
