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LAMEA Over the Top (OTT) Services Market Size, Share & Industry Analysis Report By Platform (App-Based and Web-Based), By Monetization Model, By Service Vertical, By Type, By Streaming Device, By Country and Growth Forecast, 2025-2032

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    Report

  • 154 Pages
  • May 2025
  • Region: Africa, Middle East
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6100462
Description Jump to:
The Latin America, Middle East and Africa Over the Top (OTT) Services Market is expected to witness market growth of 18.6% CAGR during the forecast period (2025-2032).

The Brazil market dominated the LAMEA Over the Top (OTT) Services Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $27.60 trillion by 2032. The Argentina market is showcasing a CAGR of 19.9% during 2025-2032. Additionally, the UAE market would register a CAGR of 16.8% during 2025-2032.



OTT services are not confined to entertainment alone; they now span across diverse verticals including education, fitness, spirituality, news, gaming, and live commerce. Educational OTT platforms offer on-demand learning modules, expert-led courses, and test preparation content that cater to students and professionals alike. Fitness-focused services deliver virtual workout sessions, yoga classes, and wellness programs, often synchronized with wearable devices for performance tracking.

Spiritual and religious OTT apps bring live sermons, meditations, and devotional content to audiences worldwide, bridging cultural and geographic divides. In the realm of news, OTT platforms provide real-time updates, in-depth analysis, and personalized feeds that challenge the dominance of conventional news broadcasting. This vertical diversification reflects the sector’s adaptability and growing relevance across facets of everyday life, positioning OTT services as integral components of the digital lifestyle.

The market is experiencing unprecedented growth globally, and the Middle East, North Africa (MENA), and Latin American regions are emerging as dynamic growth frontiers. Saudi Arabia is at the epicentre of digital transformation in the MENA region, presenting fertile ground for the growth of OTT services. According to the SAMENA Telecommunications Council, the Kingdom’s predominantly young population is exceptionally tech-savvy and open to adopting new digital platforms. The broader MENA region, spearheaded by growth in the UAE and Saudi Arabia, is witnessing a sharp rise in OTT adoption. According to the UAE government, the MENA entertainment streaming sector is forecasted to grow from USD 4.7 billion to USD 5.6 billion by 2021, reflecting a growth rate of 25.5% - the fastest among global regions. In Latin America, Brazil stands out as a significant contributor to market expansion. Hence, the market in regions like Saudi Arabia, MENA, and Brazil is shaped by unique local factors, including demographic shifts, rising digital infrastructure, and supportive governance.

List of Key Companies Profiled

  • Netflix, Inc.
  • Amazon.com, Inc.
  • Hulu, LLC (The Walt Disney Company)
  • Apple, Inc.
  • Paramount Plus
  • Peacock TV, LLC (NBCUniversal Media, LLC)
  • Google LLC (Youtube, LLC)
  • Tencent Holdings Ltd.
  • Brightcove, Inc.
  • Warner Bros. Discovery, Inc. (HBO Max)
  • iQIYI, Inc.(Baidu, Inc.)
  • MBC Group (Shahid)

Market Report Segmentation

By Platform

  • App-Based
  • Web-Based

By Monetization Model

  • Subscription-Based
  • Advertising-Based
  • Transaction-Based

By Service Vertical

  • Media & Entertainment
  • Gaming
  • Education & Learning
  • Other Service Vertical

By Type

  • Video on Demand
  • Online Gaming
  • Music Streaming
  • Communication
  • Other Type

By Streaming Device

  • Smartphones & Tablets
  • IP TV’s & Consoles
  • Desktops & Laptops

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Over the Top (OTT) Services Market, by Platform
1.4.2 LAMEA Over the Top (OTT) Services Market, by Monetization Model
1.4.3 LAMEA Over the Top (OTT) Services Market, by Service Vertical
1.4.4 LAMEA Over the Top (OTT) Services Market, by Type
1.4.5 LAMEA Over the Top (OTT) Services Market, by Streaming Device
1.4.6 LAMEA Over the Top (OTT) Services Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in Over the Top (OTT) Services Market
4.3 Porter Five Forces Analysis
Chapter 5. LAMEA Over the Top (OTT) Services Market by Platform
5.1 LAMEA App-Based Market by Country
5.2 LAMEA Web-Based Market by Country
Chapter 6. LAMEA Over the Top (OTT) Services Market by Monetization Model
6.1 LAMEA Subscription-Based Market by Country
6.2 LAMEA Advertising-Based Market by Country
6.3 LAMEA Transaction-Based Market by Country
Chapter 7. LAMEA Over the Top (OTT) Services Market by Service Vertical
7.1 LAMEA Media & Entertainment Market by Country
7.2 LAMEA Gaming Market by Country
7.3 LAMEA Education & Learning Market by Country
7.4 LAMEA Other Service Vertical Market by Country
Chapter 8. LAMEA Over the Top (OTT) Services Market by Type
8.1 LAMEA Video on Demand Market by Country
8.2 LAMEA Online Gaming Market by Country
8.3 LAMEA Music Streaming Market by Country
8.4 LAMEA Communication Market by Country
8.5 LAMEA Other Type Market by Country
Chapter 9. LAMEA Over the Top (OTT) Services Market by Streaming Device
9.1 LAMEA Smartphones & Tablets Market by Country
9.2 LAMEA IP TV’s & Consoles Market by Country
9.3 LAMEA Desktops & Laptops Market by Country
Chapter 10. LAMEA Over the Top (OTT) Services Market by Country
10.1 Brazil Over the Top (OTT) Services Market
10.1.1 Brazil Over the Top (OTT) Services Market by Platform
10.1.2 Brazil Over the Top (OTT) Services Market by Monetization Model
10.1.3 Brazil Over the Top (OTT) Services Market by Service Vertical
10.1.4 Brazil Over the Top (OTT) Services Market by Type
10.1.5 Brazil Over the Top (OTT) Services Market by Streaming Device
10.2 Argentina Over the Top (OTT) Services Market
10.2.1 Argentina Over the Top (OTT) Services Market by Platform
10.2.2 Argentina Over the Top (OTT) Services Market by Monetization Model
10.2.3 Argentina Over the Top (OTT) Services Market by Service Vertical
10.2.4 Argentina Over the Top (OTT) Services Market by Type
10.2.5 Argentina Over the Top (OTT) Services Market by Streaming Device
10.3 UAE Over the Top (OTT) Services Market
10.3.1 UAE Over the Top (OTT) Services Market by Platform
10.3.2 UAE Over the Top (OTT) Services Market by Monetization Model
10.3.3 UAE Over the Top (OTT) Services Market by Service Vertical
10.3.4 UAE Over the Top (OTT) Services Market by Type
10.3.5 UAE Over the Top (OTT) Services Market by Streaming Device
10.4 Saudi Arabia Over the Top (OTT) Services Market
10.4.1 Saudi Arabia Over the Top (OTT) Services Market by Platform
10.4.2 Saudi Arabia Over the Top (OTT) Services Market by Monetization Model
10.4.3 Saudi Arabia Over the Top (OTT) Services Market by Service Vertical
10.4.4 Saudi Arabia Over the Top (OTT) Services Market by Type
10.4.5 Saudi Arabia Over the Top (OTT) Services Market by Streaming Device
10.5 South Africa Over the Top (OTT) Services Market
10.5.1 South Africa Over the Top (OTT) Services Market by Platform
10.5.2 South Africa Over the Top (OTT) Services Market by Monetization Model
10.5.3 South Africa Over the Top (OTT) Services Market by Service Vertical
10.5.4 South Africa Over the Top (OTT) Services Market by Type
10.5.5 South Africa Over the Top (OTT) Services Market by Streaming Device
10.6 Nigeria Over the Top (OTT) Services Market
10.6.1 Nigeria Over the Top (OTT) Services Market by Platform
10.6.2 Nigeria Over the Top (OTT) Services Market by Monetization Model
10.6.3 Nigeria Over the Top (OTT) Services Market by Service Vertical
10.6.4 Nigeria Over the Top (OTT) Services Market by Type
10.6.5 Nigeria Over the Top (OTT) Services Market by Streaming Device
10.7 Rest of LAMEA Over the Top (OTT) Services Market
10.7.1 Rest of LAMEA Over the Top (OTT) Services Market by Platform
10.7.2 Rest of LAMEA Over the Top (OTT) Services Market by Monetization Model
10.7.3 Rest of LAMEA Over the Top (OTT) Services Market by Service Vertical
10.7.4 Rest of LAMEA Over the Top (OTT) Services Market by Type
10.7.5 Rest of LAMEA Over the Top (OTT) Services Market by Streaming Device
Chapter 11. Company Profiles
11.1 Netflix, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Research & Development Expenses
11.1.4 Recent Strategies and Developments
11.1.4.1 Partnerships, Collaborations, and Agreements
11.1.5 SWOT Analysis
11.2 Amazon.com, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent Strategies and Developments
11.2.4.1 Partnerships, Collaborations, and Agreements
11.2.4.2 Acquisition and Mergers
11.2.5 SWOT Analysis
11.3 Hulu, LLC (The Walt Disney Company)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.4 Apple, Inc. (Apple TV)
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Regional Analysis
11.4.4 Research & Development Expense
11.4.5 Recent Strategies and Developments
11.4.5.1 Partnerships, Collaborations, and Agreements
11.4.5.2 Product Launches and Product Expansions
11.4.6 SWOT Analysis
11.5 Paramount Plus
11.5.1 Company Overview
11.5.2 Recent Strategies and Developments
11.5.2.1 Partnership, Collaboration & Agreement
11.6 Peacock TV, LLC (NBCUniversal Media, LLC)
11.6.1 Company Overview
11.7 Google LLC (Youtube, LLC)
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 SWOT Analysis
11.8 Tencent Holdings Ltd.
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expenses
11.9 Brightcove, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Regional Analysis
11.9.4 Research & Development Expenses
11.9.5 Recent Strategies and Developments
11.9.5.1 Product Launches and Product Expansions
11.9.6 SWOT Analysis
11.10. Warner Bros. Discovery, Inc. (HBO Max)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.11 iQIYI, Inc. (Baidu, Inc.)
11.11.1 Company Overview
11.11.2 Financial Analysis
11.11.3 Research & Development Expenses
11.11.4 Recent Strategies and Developments
11.11.4.1 Partnerships, Collaborations, and Agreements
11.12 MBC Group (Shahid)
11.12.1 Company Overview
11.12.2 Financial Analysis
11.12.3 Segmental and Regional Analysis

Companies Mentioned

  • Netflix, Inc.
  • Amazon.com, Inc.
  • Hulu, LLC (The Walt Disney Company)
  • Apple, Inc.
  • Paramount Plus
  • Peacock TV, LLC (NBCUniversal Media, LLC)
  • Google LLC (Youtube, LLC)
  • Tencent Holdings Ltd.
  • Brightcove, Inc.
  • Warner Bros. Discovery, Inc. (HBO Max)
  • iQIYI, Inc.(Baidu, Inc.)
  • MBC Group (Shahid )

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