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Brazil Perms and Relaxers (Haircare) Market Size, Growth and Forecast Analytics, 2023-2028

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    Report

  • 26 Pages
  • June 2025
  • Region: Brazil
  • GlobalData
  • ID: 6101296
Brazil Perms and Relaxers (Haircare) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Perms & Relaxers market in Brazil.

Perms & Relaxers - Perms cover all chemical treatments that can be carried out at home that makes hair wavy or curly. This may come in either a foam or lotion form. Examples include Ogilvie Home Perm (US), Boots Perm For Normal Hair (UK), Wella Perm Normal (Australia). Relaxers are all hair products whose primary function is to relax, de-stress or straighten the hair. Examples include TCB Naturals No-Lye Relaxer (US), KMS Flat Out Lite Relaxing Crème (UK), Dark & Lovely Hair Relaxer Straightening Kit (Australia).

Perms & Relaxers market in Brazil registered a positive compound annual growth rate (CAGR) of 3.74% during the period 2018 to 2023 with a sales value of BRL 1.16 billion in 2023, an increase of 3.62% over 2022. The market achieved its strongest performance in 2021, when it grew by 7.56% over its previous year and its weakest performance in 2020, when it fell by -1.82% over 2019. The fastest growing segment of the Perms & Relaxers market in Brazil between the year 2018 and 2023 was Perms which registered a CAGR of 4.04%. The weakest performing segment of the market was Relaxers with a CAGR of 3.53%. In 2023 Relaxers segment in Brazil Perms & Relaxers market accounted for a major share of 57.66%, while Perms stood in second position representing 42.34% of the market's 2023 share.

The research handbook provides up-to-date market size data for period 2018-2023 and illustrative forecast to 2028, covering key market aspects like Sales Value and Volume for Perms & Relaxers and its variants Perms & Relaxers.

Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2020 to 2023 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.

Due to on going large scale uncertainties in the market the research handbook acts as an essential tool for companies active or planning to venture in to Brazil's Perms & Relaxers (Haircare) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Units.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

  • Overall Perms & Relaxers (Haircare) market value and volume analytics with growth analysis from 2018 to 2028.
  • Value and Volume terms for the top brands.
  • Distribution channel sales analytics from 2020-2023.

Reasons to Buy

  • Get access to authoritative and granular data on the Perms & Relaxers (Haircare) market and fill in the gaps in understanding of trends and the components of change behind them.
  • Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
  • Analyze the components of change in the market by looking at historic and future growth patterns.
  • Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Table of Contents

1 Perms & Relaxers Market Overview
2 Brazil Perms & Relaxers Market Analytics, 2018-28
2.1 Perms & Relaxers Value Analytics, 2018-28
2.1.1 Perms & Relaxers Market by Value, 2018-28
2.1.2 Perms & Relaxers Market Value by Segments, 2018-28
2.2 Perms & Relaxers Volume Analytics, 2018-28
2.2.1 Perms & Relaxers Market by Volume, 2018-28
2.2.2 Perms & Relaxers Market Volume by Segments, 2018-28
3 Brazil Perms & Relaxers Market Analytics, by Segment 2018-28
3.1 Perms Analytics, 2018-28
3.1.1 Perms Market by Value, 2018-28
3.1.2 Perms Market by Volume, 2018-28
3.2 Relaxers Analytics, 2018-28
3.2.1 Relaxers Market by Value, 2018-28
3.2.2 Relaxers Market by Volume, 2018-28
4 Brazil Perms & Relaxers Brand Analytics by Value, 2020-23
4.1 Perms & Relaxers Brand Analytics by Value, 2020-23
5 Brazil Perms & Relaxers Distribution Channel Analytics by Value, 2020-23
5.1 Perms & Relaxers Distribution Channel Analytics by value, 2020-23
6 Appendix
6.1 Definitions
6.1.1 Category Definitions
6.1.2 Distribution Channel Definitions
6.1.3 Volume Units and Aggregations
6.1.4 CAGR Definition and Calculation
6.1.5 Graphical representation of Brands
6.1.6 Exchange Rates
6.1.7 Methodology Summary
6.2 About the Analyst
6.3 Disclaimer
List of Tables
Table 1: Brazil Perms & Relaxers Market Value (BRL m) and Growth (Y-o-Y), 2018-28
Table 2: Brazil Perms & Relaxers Market Value (USD m) and Growth (Y-o-Y), 2018-28
Table 3: Brazil Perms & Relaxers Market Value (BRL m) by Segments, 2018-23
Table 4: Brazil Perms & Relaxers Market Value (BRL m) by Segments, 2023-28
Table 5: Brazil Perms & Relaxers Market Value (USD m) by Segments, 2018-23
Table 6: Brazil Perms & Relaxers Market Value (USD m) by Segments, 2023-28
Table 7: Brazil Perms & Relaxers Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Table 8: Brazil Perms & Relaxers Market Volume (Units m) by Segments, 2018-23
Table 9: Brazil Perms & Relaxers Market Volume (Units m) by Segments, 2023-28
Table 10: Brazil Perms Market by Value (BRL m), 2018-28
Table 11: Brazil Perms Market by Value (USD m), 2018-28
Table 12: Brazil Perms Market by Volume (Units m), 2018-28
Table 13: Brazil Relaxers Market by Value (BRL m), 2018-28
Table 14: Brazil Relaxers Market by Value (USD m), 2018-28
Table 15: Brazil Relaxers Market by Volume (Units m), 2018-28
Table 16: Brazil Perms & Relaxers Market Value by Brands (BRL m), 2020-23
Table 17: Brazil Perms & Relaxers Market Value by Brands (USD m), 2020-23
Table 18: Brazil Perms & Relaxers Market Value by Distribution Channel (BRL m), 2020-23
Table 19: Brazil Perms & Relaxers Market Value by Distribution Channel (USD m), 2020-23
Table 20: Category Definitions - Perms & Relaxers Market
Table 21: Distribution Channel Definitions Perms & Relaxers Market
Table 22: Volume Units for Perms & Relaxers Market
Table 23: Brazil Exchange Rate BRL - USD (Annual Average), 2018-2023
Table 24: Brazil Exchange Rate BRL - USD (Annual Average), 2024-2028 Forecast
List of Figures
Figure 1: Brazil Perms & Relaxers Market Value (BRL m) and Growth (Y-o-Y), 2018-28
Figure 2: Brazil Perms & Relaxers Market Value (BRL m) by Segments, 2018-28
Figure 3: Brazil Perms & Relaxers Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Figure 4: Brazil Perms & Relaxers Market Volume (Units m) by Segments, 2018-28
Figure 5: Brazil Perms Market by Value (BRL m), 2018-28
Figure 6: Brazil Perms Market by Volume (Units m), 2018-28
Figure 7: Brazil Relaxers Market by Value (BRL m), 2018-28
Figure 8: Brazil Relaxers Market by Volume (Units m), 2018-28
Figure 9: Brazil Perms & Relaxers Market Value by Brands (BRL m), 2020-23
Figure 10: Brazil Perms & Relaxers Market Value by Distribution Channel (BRL m), 2020-23