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Australia Perms and Relaxers (Haircare) Market Size, Growth and Forecast Analytics, 2023-2028

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    Report

  • 26 Pages
  • June 2025
  • Region: Australia
  • GlobalData
  • ID: 6101297
Australia Perms and Relaxers (Haircare) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Perms & Relaxers market in Australia.

Perms & Relaxers - Perms cover all chemical treatments that can be carried out at home that makes hair wavy or curly. This may come in either a foam or lotion form. Examples include Ogilvie Home Perm (US), Boots Perm For Normal Hair (UK), Wella Perm Normal (Australia). Relaxers are all hair products whose primary function is to relax, de-stress or straighten the hair. Examples include TCB Naturals No-Lye Relaxer (US), KMS Flat Out Lite Relaxing Crème (UK), Dark & Lovely Hair Relaxer Straightening Kit (Australia).

Perms & Relaxers market in Australia registered a positive compound annual growth rate (CAGR) of 3.90% during the period 2018 to 2023 with a sales value of AUD 0.40 Million in 2023, an increase of 6.03% over 2022. The market achieved its strongest performance in 2023, when it grew by 6.03% over its previous year and its weakest performance in 2020, when it increased by 2.00% over 2019. The fastest growing segment of the Perms & Relaxers market in Australia between the year 2018 and 2023 was Relaxers which registered a CAGR of 3.93%. The weakest performing segment of the market was Perms with a CAGR of 3.83%. In 2023 Relaxers segment in Australia Perms & Relaxers market accounted for a major share of 70.74%, while Perms stood in second position representing 29.26% of the market's 2023 share.

The research handbook provides up-to-date market size data for period 2018-2023 and illustrative forecast to 2028, covering key market aspects like Sales Value and Volume for Perms & Relaxers and its variants Perms & Relaxers.

Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2020 to 2023 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.

Due to on going large scale uncertainties in the market the research handbook acts as an essential tool for companies active or planning to venture in to Australia's Perms & Relaxers (Haircare) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Units.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

  • Overall Perms & Relaxers (Haircare) market value and volume analytics with growth analysis from 2018 to 2028.
  • Value and Volume terms for the top brands.
  • Distribution channel sales analytics from 2020-2023.

Reasons to Buy

  • Get access to authoritative and granular data on the Perms & Relaxers (Haircare) market and fill in the gaps in understanding of trends and the components of change behind them.
  • Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
  • Analyze the components of change in the market by looking at historic and future growth patterns.
  • Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Table of Contents

1 Perms & Relaxers Market Overview
2 Australia Perms & Relaxers Market Analytics, 2018-28
2.1 Perms & Relaxers Value Analytics, 2018-28
2.1.1 Perms & Relaxers Market by Value, 2018-28
2.1.2 Perms & Relaxers Market Value by Segments, 2018-28
2.2 Perms & Relaxers Volume Analytics, 2018-28
2.2.1 Perms & Relaxers Market by Volume, 2018-28
2.2.2 Perms & Relaxers Market Volume by Segments, 2018-28
3 Australia Perms & Relaxers Market Analytics, by Segment 2018-28
3.1 Perms Analytics, 2018-28
3.1.1 Perms Market by Value, 2018-28
3.1.2 Perms Market by Volume, 2018-28
3.2 Relaxers Analytics, 2018-28
3.2.1 Relaxers Market by Value, 2018-28
3.2.2 Relaxers Market by Volume, 2018-28
4 Australia Perms & Relaxers Brand Analytics by Value, 2020-23
4.1 Perms & Relaxers Brand Analytics by Value, 2020-23
5 Australia Perms & Relaxers Distribution Channel Analytics by Value, 2020-23
5.1 Perms & Relaxers Distribution Channel Analytics by value, 2020-23
6 Appendix
6.1 Definitions
6.1.1 Category Definitions
6.1.2 Distribution Channel Definitions
6.1.3 Volume Units and Aggregations
6.1.4 CAGR Definition and Calculation
6.1.5 Graphical representation of Brands
6.1.6 Exchange Rates
6.1.7 Methodology Summary
6.2 About the Analyst
6.3 Disclaimer
List of Tables
Table 1: Australia Perms & Relaxers Market Value (AUD m) and Growth (Y-o-Y), 2018-28
Table 2: Australia Perms & Relaxers Market Value (USD m) and Growth (Y-o-Y), 2018-28
Table 3: Australia Perms & Relaxers Market Value (AUD m) by Segments, 2018-23
Table 4: Australia Perms & Relaxers Market Value (AUD m) by Segments, 2023-28
Table 5: Australia Perms & Relaxers Market Value (USD m) by Segments, 2018-23
Table 6: Australia Perms & Relaxers Market Value (USD m) by Segments, 2023-28
Table 7: Australia Perms & Relaxers Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Table 8: Australia Perms & Relaxers Market Volume (Units m) by Segments, 2018-23
Table 9: Australia Perms & Relaxers Market Volume (Units m) by Segments, 2023-28
Table 10: Australia Perms Market by Value (AUD m), 2018-28
Table 11: Australia Perms Market by Value (USD m), 2018-28
Table 12: Australia Perms Market by Volume (Units m), 2018-28
Table 13: Australia Relaxers Market by Value (AUD m), 2018-28
Table 14: Australia Relaxers Market by Value (USD m), 2018-28
Table 15: Australia Relaxers Market by Volume (Units m), 2018-28
Table 16: Australia Perms & Relaxers Market Value by Brands (AUD m), 2020-23
Table 17: Australia Perms & Relaxers Market Value by Brands (USD m), 2020-23
Table 18: Australia Perms & Relaxers Market Value by Distribution Channel (AUD m), 2020-23
Table 19: Australia Perms & Relaxers Market Value by Distribution Channel (USD m), 2020-23
Table 20: Category Definitions - Perms & Relaxers Market
Table 21: Distribution Channel Definitions Perms & Relaxers Market
Table 22: Volume Units for Perms & Relaxers Market
Table 23: Australia Exchange Rate AUD - USD (Annual Average), 2018-2023
Table 24: Australia Exchange Rate AUD - USD (Annual Average), 2024-2028 Forecast
List of Figures
Figure 1: Australia Perms & Relaxers Market Value (AUD m) and Growth (Y-o-Y), 2018-28
Figure 2: Australia Perms & Relaxers Market Value (AUD m) by Segments, 2018-28
Figure 3: Australia Perms & Relaxers Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Figure 4: Australia Perms & Relaxers Market Volume (Units m) by Segments, 2018-28
Figure 5: Australia Perms Market by Value (AUD m), 2018-28
Figure 6: Australia Perms Market by Volume (Units m), 2018-28
Figure 7: Australia Relaxers Market by Value (AUD m), 2018-28
Figure 8: Australia Relaxers Market by Volume (Units m), 2018-28
Figure 9: Australia Perms & Relaxers Market Value by Brands (AUD m), 2020-23
Figure 10: Australia Perms & Relaxers Market Value by Distribution Channel (AUD m), 2020-23