Europe Geriatric care service Market Outlook, 2030

After World War II, the European market for geriatric care started to develop rapidly, mostly as a result of the rebuilding of national healthcare systems and the introduction of complete social welfare schemes. The United Kingdom, Germany, Sweden, and other nations were among the first to implement state-funded elderly care models, which were inspired by a better understanding of the unique medical needs of the elderly and the rising percentage of aging populations. Europe's leadership in public healthcare systems has served as a model for many other nations in establishing formal geriatric care programs, which place equal emphasis on community-based and hospital-based elderly support systems.

This eventually laid the groundwork for a comprehensive ecosystem of long-term care services designed specifically for the elderly. In aging European societies, the main goals of geriatric treatment are to manage chronic diseases, encourage healthy aging, and address complex health requirements such as dementia, mobility issues, and palliative care. The integration of senior care into national healthcare systems in Europe was greatly facilitated by the rise of welfare states, which provided government funding for essential services such as nursing, rehabilitation, and home care.

Geriatric care is clinically defined as specialized medical care for the elderly, with an emphasis on thorough evaluations, management of several comorbidities, and minimizing the hazards associated with polypharmacy, all of which work to improve health outcomes and reduce negative drug side effects. European med-tech firms' technological advancements have made a significant contribution to enhancing the mobility of the elderly and the effectiveness of treatment. The manner in which care for the elderly is provided has been revolutionized by innovations like digital platforms for remote patient monitoring, AI-driven diagnostic tools for neurodegenerative diseases, and robotic-assisted walking aids.

These advancements empower caregivers to offer individualized treatment, lower hospital readmissions, and encourage older people to live independently. As a result, the geriatric care industry in Europe is geared toward meeting immediate health needs as well as promoting preventative measures and enhancing the quality of life for its aging population.

According to the research report, "Europe Geriatric Care Market Outlook, 2030," the Europe Geriatric Care market is expected to reach a market size of more than USD 490 Million by 2030. Europe's aging population, especially in nations like Germany, Italy, and France, where seniors make up a large part of the population, is the cause of this increase. EU-funded programs that aim to improve the infrastructure for elderly care, such as the Horizon Europe program, which actively funds research projects on age-friendly housing, chronic disease management in geriatrics, and innovative telecare solutions, are another factor driving the market's growth.

The top suppliers of geriatric care in Europe are Orpea Group (France), Korian (France), Bupa (UK), and Attendo (Sweden). These organizations provide specialized services such as rehabilitation programs, palliative services, dementia care units, and technologically integrated home care options. To lower hospitalization rates and support seniors' autonomy for longer periods, many providers are also prioritizing preventative geriatric care. The growing need for multilingual senior care services is one of the most important prospects in Europe.

Caregivers are increasingly providing individualized care plans in numerous languages to better address the communication needs of elderly patients from various cultural backgrounds, considering the continent's varied population and growing cross-border migration. This lowers social isolation and increases the likelihood of better care outcomes for aging immigrants. In geriatric care institutions throughout Europe, the CE certification is essential in ensuring the high quality of care provided.

This certification guarantees that medical equipment, mobility aids, and assistive technologies used in elder care adhere to strict European Union criteria for health, safety, and environmental protection. Therefore, CE-marked equipment improves patient safety, fosters trust between healthcare providers and professionals, and guarantees a uniform level of service delivery across European healthcare facilities. These variables make Europe a pioneer in well-managed, patient-focused elderly care systems.

Market Drivers

• Aging Population with Increased Life Expectancy:With median ages in the mid-40s and higher for nations like Italy, Germany, and Spain, Europe has one of the oldest populations in the world. The increased life expectancy is driving up demand for specialized medical procedures, rehabilitation services, and long-term care. Governments are responding to this demographic shift by funding specialized nursing homes, chronic disease management programs for the elderly, and healthcare systems.
• Healthcare Reforms and Government Support:Through initiatives like Horizon Europe and national welfare programs, the European Union actively promotes elderly care. Numerous European governments offer insurance protection, tax breaks, and financial support particularly for elderly care. These helpful steps promote partnerships between the public and private sectors and guarantee that older people, particularly those in rural communities, have access to dependable healthcare services.

Market Challenges

• Not enough workers in the field of elderly care:The lack of trained caregivers and medical professionals who specialize in geriatrics is one of the most significant obstacles. Due to the aging of healthcare practitioners and the dearth of young workers entering the industry, many European nations are experiencing staff shortages. The potential for reduced care quality and increased workloads for current employees are both consequences of this.
• Financial Responsibility for Public Healthcare Systems:The resources needed for geriatric care services, particularly those for chronic diseases and long-term care, are significant. Discussions of privatization or co-payment models arise as a result of the financial strain placed on public healthcare systems by rising demand. This growing cost load threatens the affordability of middle-income families and increases the strain on national healthcare budgets.

Market Trends

• The use of remote monitoring and telemedicine:There is an increasing usage of remote consultation platforms, wearable technology, and digital health apps for the treatment of the elderly in Europe. These technologies, which are particularly helpful for older individuals who live in isolated or rural areas, enable real-time health monitoring, enhance medication compliance, and decrease hospital visits.
• The integration of multilingual healthcare services:Increasingly, nursing homes and home care services in Europe are providing multilingual treatment to meet the needs of its diverse migrant populations. In order to provide more culturally sensitive and inclusive treatment, facilities are now employing bilingual employees and utilizing translation technology, which has improved communication and treatment results.

It strikes a balance between skilled medical supervision and social interaction; adult day care is the fastest-growing service in the European market for geriatric care. It enables older persons to preserve community connections while lessening the burden on caregivers.

The two advantages of structured medical and social support for the elderly, as well as respite for family carers, are the main reasons for the rapid growth of the adult day care sector in the European market for geriatric care. There has been a significant change in the way that elderly people are cared for throughout Europe, particularly in areas such as Germany, France, and the Nordic countries, with a transition from full-time institutionalization to community-based options. Adult day care centers provide supervised medical care for seniors, including medication management, regular health exams, and physical therapy, while also promoting mental stimulation through recreational and social activities.

Due to work or family responsibilities, this model has become increasingly popular among families who want to care for their elderly relatives at home but need expert assistance during the day. These centers offer a planned framework for interaction, group activities, and community involvement, which helps address the rising issue of social isolation among Europe's aging population. The need for well-organized yet adaptable care choices, which adult day care uniquely offers, is further increased by the growing incidence of chronic illnesses like dementia, diabetes, and cardiovascular disorders among Europe's aging population.

Adult day care is becoming increasingly recognized as a cost-effective alternative to inpatient care in healthcare systems at the national and EU levels, with public subsidies or reimbursement schemes available in a number of European nations. Adult day care complements the changing socio-economic environment, which is characterized by increasing urbanization and nuclear family models. By reducing needless hospital admissions, it lessens financial pressure on healthcare systems as well as emotional stress for caregivers. Consequently, it is anticipated that adult day care services will continue to expand, fueled by changes in societal attitudes throughout Europe as well as government healthcare policies.

Their sophisticated infrastructure, specialized care products, and faster adoption of novel elderly care models than public services, private service providers are the majority in the European geriatric care market.

Due to its capacity to deliver individualized, high-quality care that is catered to the diverse demands of the aging community, the private sector has become the largest and fastest-expanding service provider category in the European geriatric care market. Despite the fact that Europe still has strong public healthcare systems, the rising need for specialized geriatric care has left gaps that private companies are filling more and more. In nations like Germany, France, the United Kingdom, and the Netherlands, there has been a considerable increase in private investment in geriatric care facilities, such as nursing homes, assisted living facilities, rehabilitation units, and home-based services.

The flexibility of private providers in embracing cutting-edge technologies, skilled employees, and patient-centered care models that address chronic illness management, dementia care, palliative services, and other issues is one of their main benefits. These facilities are frequently favored by those looking for higher levels of comfort and specialized care due to their superior staff-to-patient ratios, opulent amenities, and quicker access to cutting-edge therapies. Therefore, private facilities are frequently chosen by families and older, more affluent individuals who can pay out-of-pocket costs or purchase private insurance.

European private geriatric care industry is seeing a faster integration of smart health systems, AI-driven monitoring, and digital patient records thanks to its close partnerships with pharmaceutical companies, telehealth providers, and med-tech innovators. As a result, older residents experience a higher quality of life and greater operational efficiency.

Furthermore, consumers have been driven towards private alternatives by expanding waiting lists for state-run services in some nations and tight financial resources in the public sector. Private providers are seizing this gap by offering prompt availability and individualized treatment programs. Private providers have established themselves as the dominant force in the fast changing European geriatric care market due to favorable government policies that encourage public-private collaborations in healthcare.

Due to growing demand for tailored senior services and expanding gaps in public healthcare funding, private insurance is the fastest-expanding payment option in Europe's geriatric care market.

Changes in the way healthcare services for the elderly are funded in Europe are the main factor behind the rise in private insurance as the quickest-growing payment method in the geriatric care industry. Many state-funded healthcare systems in European nations are becoming overburdened as their elderly populations increase, leading to waiting lists, inadequate coverage for specialized or advanced care, and gaps in long-term elderly care services - despite the fact that these systems are comprehensive. As a result, people and families are increasingly using private insurance to close these gaps and obtain better, more individualized, and higher-quality treatment.

In response to this trend, private insurers throughout Europe have created specialized geriatric care plans that are geared to the needs of older adults, providing services like home healthcare, dementia-specific programs, rehabilitative care, palliative treatments, and access to private residential facilities. In Western European nations with sizable senior populations, such as Germany, France, Switzerland, and the United Kingdom, affluent and middle-income groups are increasingly likely to invest in private insurance plans to cover elderly care.

The expanding collaboration between private insurance firms and private healthcare practitioners, which allows for bundled plans, easy claims procedures, and reduced rates for long-term care commitments, is contributing to this increase. Furthermore, the increase in employer-sponsored health plans in European businesses frequently includes senior care services, which are especially enticing to workers who are responsible for the care of older relatives. The integration of technology has also contributed. Private insurance is becoming more appealing and worthwhile to consumers as a result of the ease with which digital platforms handle policy administration, reimbursement, and patient monitoring.

Regulatory frameworks in Europe, notably in nations with a combination of healthcare models, have progressively established inducements for private insurers to broaden their products in the senior population. Consequently, private insurance is becoming a favored financial instrument for accessing high-quality geriatric care services throughout Europe, to complementing established state systems.

Due to increasing life expectancy, higher prevalence of complicated chronic illnesses, and the requirement for ongoing, specialized medical care, the 86+ (intensive care) age group is the fastest expanding sector in Europe's geriatric care industry.

The 86+ age group's quick expansion in the European geriatric care industry is a direct consequence of major demographic changes throughout the continent. Life expectancy has significantly increased in Europe due to advancements in healthcare, higher living standards, and universal access to public health programs. As a result, the population aged 86 and older is growing more rapidly than younger elderly age groups. However, as people live longer, they become more susceptible to age-related health problems like frailty, dementia, Parkinson's disease, and several chronic conditions like cardiovascular diseases, diabetes, and osteoporosis.

This age group is a major factor in the demand for cutting-edge geriatric care due to the intensive, round-the-clock care that these medical diseases frequently necessitate. European nations like Sweden, Italy, and Germany, which are well known for their aging populations, have made significant investments in specialized intensive care units and home-based nursing programs that cater to the needs of the oldest seniors. Multidisciplinary teams made up of geriatrics, specialized nurses, physiotherapists, and psychologists collaborate in this treatment to address complicated care requirements, lower hospital admissions, and preserve quality of life.

Moreover, innovations like remote health monitoring, AI-driven diagnostic instruments, and intelligent elder care facilities have also contributed to the successful management of older people who need intensive care. To satisfy the rising demand, both public and private healthcare systems are making significant investments in this area. In the EU, government agencies have introduced several programs and financial mechanisms to enhance the infrastructure for intensive care for the elderly, while private providers provide high-quality intensive care units, frequently financed by private insurance or individual fortune. The rise of urban migration and the reduction in family size have made intensive expert geriatric treatment a necessary option for many European families. The 86+ intensive care segment is becoming the fastest-growing element of Europe's geriatric care industry due to these combined factors.

The largest and fastest-growing application in Europe's geriatric care sector is Alzheimer's and dementias, which is brought about by the aging population in the area and the rising number of neurodegenerative disorders that call for specialized long-term treatment.

Demographic aging and the subsequent rise in neurodegenerative diseases have been the main factors behind the rise of Alzheimer's disease and other dementias as the major and fastest-growing segment of the elderly care market in Europe. Some of the highest percentages of older people in the world reside in Europe, notably in Western and Northern nations such as France, Italy, Germany, and the United Kingdom. The prevalence of cognitive impairment, which includes Alzheimer's disease and several kinds of dementia, has increased dramatically as people have lived longer lives, necessitating the immediate provision of specialized care services catered to these complex diseases.

In contrast to regular senior care, Alzheimer's and dementia care necessitates specialized knowledge, organized care plans, and specialized facilities. Trained personnel for behavior management, cognitive retraining, therapeutic programs, and memory care units have all become essential components of geriatric care in Europe. Specialized Alzheimer's care combines medical treatment with psychological support, planned regimens, secure settings, and individualized engagement therapies to enhance quality of life and reduce cognitive deterioration. In hospitals, nursing homes, and residential elder care facilities, both public and private healthcare practitioners throughout Europe have increased specialized dementia treatment wings.

Furthermore, advocacy organizations and Alzheimer's organizations have effectively increased public awareness, obtaining increased funding from governments and the European Union for dementia research, early diagnosis programs, and caregiver support programs. The use of technology is also crucial. Digital instruments like cognitive training apps, wearable monitoring devices, and electronic health records (EHR) are becoming more and more integrated into Alzheimer's treatment approaches.

Pharmaceutical businesses throughout Europe are working together to develop dementia drugs, and elderly care providers are incorporating these treatments into their care programs. The need for thorough, specialized care programs makes Alzheimer's and dementias the largest and fastest-growing application area in Europe's geriatric care market, as dementia-related diseases are expected to rise steadily in the coming decades.

Its sophisticated healthcare infrastructure, significant government funding for programs for the elderly, and its status as one of the nations in the area with the greatest aging population, Germany is the leader in the European market for geriatric care.

Germany's leadership in the European geriatric care market is due to the combination of demographic patterns, regulatory frameworks, and strong healthcare systems designed specifically to meet the challenges of an aging society. With one of the largest economies in Europe, Germany devotes a large amount of its national resources to healthcare, and in both public health and social welfare policy, senior care is considered a high priority. With over 21% of its population at least 65 years old, the nation has one of the greatest proportions of elderly people in Europe.

In order to meet this demographic pressure, the government has taken extensive measures to grow specialized geriatric medical services, long-term care insurance programs, and healthcare infrastructure. Germany's long-standing statutory long-term care insurance system, known as Pflegeversicherung, which has been in existence since 1995, is a major distinguishing factor. This program guarantees that the vast majority of German citizens have access to a variety of geriatric care services, such as day care, residential institutions, home care, and nursing services.

This mandatory insurance plan has also fostered the growth of private providers who provide premium and specialized services to customers seeking more sophisticated or individualized treatment alternatives. Germany's supremacy in the field of geriatrics is also due to its medical training and research facilities. Research in gerontology, dementia care, rehabilitation medicine, and elder-friendly technological advances is led by famous institutions and hospitals. German businesses and entrepreneurs are essential to the creation of smart care homes, digital health platforms, and assistive technology designed specifically for the needs of the elderly.

The government's focus on integrating immigrants into the eldercare workforce has contributed to mitigating labor shortages and maintaining operational stability. Germany holds its position as a leader in Europe for organized, well-funded, and technologically advanced geriatric care, bolstered by continuing EU partnerships in research and policy for elderly care.

Considered in this report

• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report

• Geriatric Care Service Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Service

• Home care
• Adult day care
• Institutional care

By Age Group

• 65-75 (early care)
• 76-85 (mid-to-heavy care)
• 86+ (intensive care)

By Application

• High blood pressure
• Alzheimer's/dementias
• Depression
• Diabetes
• Other applications

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.