North America Geriatric care service Market Outlook, 2030

Increasing awareness of the specific healthcare requirements of the elderly has influenced the historical development of geriatric care services in North America and around the world. Following World War II, formal geriatric care frameworks began to gain traction in North America, in line with advancements in public health, increased life expectancies, and the founding of Medicare and Medicaid in the United States. This transition recognized that older patients need specialized, coordinated care in order to manage the chronic illnesses and disabilities associated with aging.

Geriatric care is essential in treating chronic diseases, particularly those like Alzheimer's, arthritis, and cardiovascular ailments, which frequently need ongoing medical attention and individualized treatment plans. In the 1960s and 1970s, formal geriatric care services in the United States started to become increasingly popular, particularly to fill the gap in the healthcare system in providing care for elderly people with complex, chronic illnesses. The result was the establishment of specialized nursing homes, geriatric wards, and eventually, all-encompassing home-based healthcare services.

Technically speaking, geriatric care is a multidisciplinary approach that includes doctors, nurses, physical therapists, and social workers and aims to enhance the quality of life and functioning for older adults. Real-world uses include outpatient care, assisted living options, and at-home nursing care that allow older people to live independently for longer while still getting high-quality medical treatment. The ability to provide elder care on a large scale has been facilitated by technological advances made by businesses in the United States and Canada. Wearable health monitors, telehealth platforms, remote diagnostic devices, and automated medication dispensers are some of the innovations that businesses have developed.

These improvements address caregiver shortages and help overcome geographical barriers for aging communities in rural areas. Integrated electronic health records (EHR) systems now enable geriatric healthcare providers to coordinate care seamlessly across disciplines, resulting in better patient outcomes. As life expectancy increases, North America's technological leadership continues to influence the creation and worldwide acceptance of effective, tech-enabled geriatric care systems.

According to the research report, "North America Geriatric Care Market Outlook, 2030," the North America Geriatric Care market was valued at more than USD 470 Million in 2024. The digitalization of senior care has been sped up by recent partnerships between healthcare providers in the United States and technology companies. In particular, collaborations between hospital organizations and technological firms like Philips and Medtronic have combined telemonitoring, remote diagnostics, and AI-driven health management technologies, improving care for seniors who live at home or in long-term care homes.

Brookdale Senior Living, Genesis Healthcare, Amedisys Inc., and Encompass Health Corporation are some of the major players in the North American market for geriatric care. These providers offer a wide range of services, including specialized nursing, post-acute rehabilitation, memory care, and customized in-home healthcare. They frequently utilize cutting-edge technologies and comprehensive care models in their strategic offerings to improve patient experiences and outcomes. The growth of telehealth-driven geriatric care is one of the most important new opportunities in this area.

Digital therapies, remote patient monitoring devices, and virtual consultations are now widely used to address accessibility issues for elderly patients, particularly in rural or underserved areas. Maintaining adherence and certifications is essential for protecting the geriatric care industry. The Health Insurance Portability and Accountability Act (HIPAA) is essential in protecting patient data during digital transmissions, especially for telemedicine services.

HIPAA compliance mandates stringent standards for data privacy and cybersecurity, addressing increasing worries about breaches of personal information. For healthcare practitioners, adhering to these standards not only builds confidence among elderly patients and their families but also guarantees regulatory alignment, improving credibility and operational sustainability in the North American market.

Market Drivers

• Rising Life Expectancy and Aging Population:Millions of people in the United States and Canada are entering the 65+ age group every year, contributing to a consistent rise in the number of older people. Longer life expectancy has resulted from improvements in healthcare infrastructure, nutrition, and medical procedures. The increased need for specialized geriatric care services, such as home healthcare, nursing homes, and chronic disease management programs, is a result of this demographic change. The need for specialized healthcare models to care for the aging population increases along with it.
• Integrating Technology into the Care of the Elderly:Geriatric care in North America has undergone a revolution thanks to the integration of telemedicine, remote patient monitoring, and AI-driven diagnostic instruments. Wearable health gadgets and smart medicine dispensers are examples of technology that enables elderly patients to remain independent while under continuous medical monitoring. The physical healthcare infrastructure is less strained by this digital shift, which also addresses disparities in access to rural healthcare. These developments are essential for efficiently and economically satisfying the growing demand.

Market Challenges

• Deficiency of Competent Healthcare Professionals:Even with technological advancements, there is still a shortage of geriatricians, nurses, and caregivers in North America who are proficient in elderly care. The rising patient-to-provider ratio puts a strain on the delivery of high-quality, timely treatment. In particular, in distant locations, it is difficult to recruit, train, and keep qualified personnel. As the need for elder care rises, this challenge runs the risk of causing service quality bottlenecks.
• Increasing Expenses for Long-Term Care:In North America, the cost of nursing homes, assisted living facilities, and specialized geriatric care is still rising. These services are still beyond the reach of many families without government help or insurance. Disparities between income groups and geographic areas might arise because of the financial strain that restricts access to high-quality treatment.

Market Trends

• Expansion of Geriatric Care Models in the Home:With the aid of virtual care platforms and portable medical devices, geriatric treatment is increasingly being provided in home environments. This approach aligns with the desire of many seniors to age in place, is affordable, and enhances patient satisfaction. In the United States and Canada, home healthcare services are quickly becoming essential to geriatric care programs.
• Programs targeted at Alzheimer's disease and dementia are becoming more popular:As instances of Alzheimer's and dementia increase among the elderly, specialized memory care programs are growing in institutions and via specialized home care services. These programs frequently include environmental changes, specialized nursing, and cognitive therapies. Companies are investing in targeted care models that address neurodegenerative disorders in particular, signaling a significant area of expansion in the field of geriatric care.

The most popular segment of the geriatric care market in North America is home care, as a result of the elderly population's strong desire to age in place coupled with improvements in at-home medical technologies.

The majority of the geriatric care market in North America is now made up of home care, which is largely due to the fact that most seniors prefer to stay at home as they get older. Remaining at home as you get older gives seniors the familiarity, comfort, and emotional well-being that are essential for preserving their quality of life in old age. Advancements in healthcare delivery models, telemedicine, and remote patient monitoring technologies contribute to this increasing trend toward home-based treatment. Healthcare practitioners can remotely monitor chronic illnesses, vital indicators, and medication adherence thanks to gadgets like wearable health trackers, fall detection systems, and smart medication dispensers.

By enabling patients to receive expert medical supervision from the comfort of their own homes, these technologies help bridge the gap between hospital-based services and individualized in-home care, eliminating the need for frequent hospital visits. Home care is becoming more and more recognized as a less expensive option than long-term institutional care, like nursing homes or assisted living facilities, which may be excessively pricey for many families in the United States and Canada. Insurance carriers, such as Medicare and Medicaid, as well as private insurers, have begun to provide reimbursement models for eligible home care services, making them financially available to a wider proportion of the population.

Home care services frequently include not only medical treatment but also help with everyday living, companionship, and rehabilitation treatments, giving seniors a comprehensive support system. This trend toward home care was hastened by the COVID-19 pandemic, as families gave priority to reducing the risks of exposure associated with communal living settings. The dominance of home care services in the geriatric care market is predicted to increase in the next years, as the number of North Americans 65 and older continues to rise and healthcare systems place greater emphasis on value-based care models. It addresses both the emotional and practical healthcare requirements of the area's aging population.

The majority of the North American geriatric care industry is made up of private service providers, who are able to deliver superior, individualized, and adaptable treatment catered to the wide range of requirements of the elderly population.

The largest and fastest expanding sector of the geriatric care market in North America is made up of private service providers, mainly as a result of their capacity to provide care solutions that are highly individualized, adaptable, and frequently of the highest quality. Private providers have successfully positioned themselves to meet these diverse demands as the elderly population expands and becomes more varied in terms of health status, cultural background, and economic resources.

Private providers, in contrast to many public healthcare programs, have the flexibility to personalize treatment plans, provide committed caregivers, and offer specialized services like memory care, post-operative care, rehabilitation, and companionship services. Families looking for customized care options for their aging loved ones have responded well to this flexibility. Private companies frequently make significant investments in workforce training and technology integration in order to set themselves apart. To provide coordinated and proactive treatment, many use telehealth platforms, remote patient monitoring, and electronic health records.

Private actors attempting to serve affluent segments of the population have been the main force behind the growth of concierge healthcare models, which provide elderly patients with individualized treatment plans and one-on-one consultations. Furthermore, private providers frequently expand their market reach by operating in areas underserved by public systems, such as rural and suburban areas. The rise in private geriatric care services has also been fueled by financial considerations. More and more North American families are choosing to invest in top-notch private care rather than depend only on publicly funded choices because they are more conscious of retirement planning and long-term care insurance.

Private practitioners are often more adept at adapting to new trends, such as palliative care programs or in-home rehabilitation services. The private sector is poised to retain its leadership role as healthcare consumers' expectations continue to change in favor of individualized, patient-centered treatment. Innovation, consumer demand for high quality, and strategic alliances with healthcare technology businesses are driving its ongoing growth.

Consumers are increasingly reliant on supplemental coverage to help them deal with the rising healthcare costs associated with an aging population, private insurance is the fastest-growing payment source in the geriatric care industry in North America.

The increasing healthcare costs associated with aging populations and the constraints of government-funded initiatives like Medicare and Medicaid have made private insurance the fastest-growing payment source in the geriatric care industry in North America. The economic burden on families has increased as older adults face a variety of chronic illnesses, long-term care needs, and specialized medical treatments. The provision of vital services like specialized nursing, rehabilitative treatments, and long-term home care is frequently inadequate under public healthcare finance. Many people and families are switching to private insurance plans that offer coverage especially targeted towards senior care in an effort to close this divide.

In response to this rising need, private insurers have broadened their product offerings to include specialized geriatric care packages that cover assisted living facilities, nursing help, palliative care, and at-home healthcare services. Nowadays, numerous plans include preventative care benefits, chronic disease management programs, and wellness incentives, making them appealing options for seniors looking for complete healthcare solutions. Furthermore, innovations like hybrid long-term care insurance policies, which combine life insurance with long-term care benefits, have become increasingly popular among aging North Americans preparing for future care requirements.

The growth of employer-sponsored programs and the availability of private retirement savings alternatives, such as Health Savings Accounts (HSAs), which may be used to pay for senior care costs, have also contributed to the increase in the function of private insurance. Private insurers work with healthcare professionals to develop integrated care pathways, which help lower hospital admissions and guarantee consistent treatment for the elderly.

This tendency is further supported by the move toward value-based care models in North America, which promotes preventive care and in-home services that are easily covered by private insurance plans. Private insurance is poised to become the fastest-growing payment source in the region's geriatric care market due to rising life expectancy, greater knowledge of financial planning for old age, and the demand for better care.

The North American geriatric care market is dominated by the 65-75 age range due to the early start of age-related health management needs coupled with proactive healthcare engagement by this population.

The 65-75 age group, sometimes known as the "young-old" segment, constitutes the majority of the geriatric care market in North America, mostly because this is the period during which the first indications of age-related health problems begin to appear, leading people to actively seek out healthcare services. Many members of this age range are either approaching or have recently retired, which makes them more aware of their future health and welfare. In this stage of life, chronic illnesses like hypertension, diabetes, arthritis, and cardiovascular problems tend to become more common, necessitating specialized treatment regimens, preventative screenings, and professional consultations.

This initial stage of geriatric care focuses on rehabilitation, lifestyle changes, and disease prevention, making it a crucial entry point into the larger range of services for the elderly. Moreover, people between the ages of 65 and 75 are frequently more financially secure than older groups since they have access to pensions, savings, retirement plans supported by their employers, and more and more, private insurance. With this financial preparedness, they are able to invest in preventative treatment, such as wellness programs tailored to older populations, telemedicine consultations, and home health services.

This segment also includes many seniors who prefer to remain independent and choose supportive in-home care over institutional care facilities, which contributes to the increase in outpatient and home-based geriatric services. The growing awareness and accessibility of preventative care programs that are supported by both private insurers and public health programs in North America is a contributing factor.

Chronic illness management programs, early diagnostics, and wellness examinations are heavily focused on this age group in order to postpone the onset of serious illnesses and lower future healthcare costs. Consequently, the 65-75 cohort is the largest age group fueling development in North America's developing senior care ecosystem and acts as the gateway for many long-term geriatric care routes.

Due to the increasing prevalence of neurodegenerative illnesses in aging populations, Alzheimer's disease and other dementias account for the largest and fastest-growing application in the geriatric care market in North America.

Due to the region's aging population and the rising incidence of cognitive impairments, Alzheimer's disease and other forms of dementia make up the biggest and fastest-growing application segment in the geriatric care market in North America. The risk of contracting neurodegenerative diseases, such Alzheimer's, increases significantly, especially in people over the age of 65, as life expectancy continues to increase in the United States and Canada. Millions of Americans and Canadians are already impacted by dementia, with forecasts predicting a significant rise in the number of cases over the next several decades, according to organizations such as the Alzheimer's Association.

This tendency puts a lot of pressure on specialized geriatric care services that are geared toward helping people with memory loss, cognitive impairment, and associated behavioral health problems. The specialized medical knowledge, committed caregiving staff, and specific treatment settings such as memory care units in residential homes and at-home cognitive care programs needed to treat patients with Alzheimer's disease or dementia are all necessary. Families are frequently driven to seek expert assistance due to the emotional, physical, and financial strain of dementia care, which fosters market expansion.

Early diagnosis campaigns and increased public awareness have resulted in a higher proportion of seniors being identified at the mild to moderate stages, which has allowed for early intervention and care planning to improve their quality of life. From the standpoint of service innovation, North American geriatric care providers are increasingly employing technology-based interventions like wearable tracking devices and memory-enhancing apps, as well as cognitive stimulation therapies, music, and art therapy programs, to help dementia patients. Remote consultations with neurologists and geriatric professionals are also made possible by telehealth systems.

In order to address the urgency of this healthcare issue, insurance policies and private plans are increasingly extending coverage for care related to dementia. Alzheimer's and dementia have established themselves as the fastest-growing application category in the North American geriatric care industry due to a combination of demographic changes, better diagnostic procedures, and the necessity for skilled long-term treatment.

The U.S. dominates the North American market for geriatric care because of its sophisticated healthcare infrastructure, substantial government funding for elderly programs, and robust presence of specialized geriatric care providers.

The United States dominates the market for geriatric care in North America, primarily because of its superior healthcare infrastructure, extensive policies for the care of the elderly, and the widespread presence of specialized service providers throughout the public and private sectors. The vast networks of hospitals, home healthcare organizations, nursing homes, assisted living communities, and specialized memory care facilities that cater specifically to the aging population help the U.S. healthcare system. Federal programs such as Medicare, Medicaid, and the Older Americans Act (OAA) offer critical financial assistance and services to seniors, establishing a more advanced framework for elderly care than that of nearby nations.

The United States also has a large number of skilled geriatric healthcare professionals, such as geriatricians, social workers, therapists, and trained home caregivers, which contributes to a developed service environment. In the United States, the use of technology in geriatric care is also more prevalent. It covers a wide range of applications, including electronic health records, telehealth platforms, and remote patient monitoring, all of which contribute to the delivery of individualized and effective care The private sector has been particularly important, with several specialized providers offering high-quality elderly care services, such as dementia care programs, in-home nursing, and rehabilitation.

The proactive research and innovation environment in the United States further strengthens its leadership position. Leading medical research institutes, colleges, and commercial businesses are constantly investing in the development of novel models of geriatric care, pharmaceutical research for age-related illnesses, and care delivery technologies. The emphasis on the needs of the elderly has been amplified by public awareness campaigns and advocacy from organizations like the American Association of Retired Persons (AARP). The combination of financial investment, policy support, research leadership, and a rising consumer demand for comprehensive elderly services ensures that the U.S. maintains its dominance in the North American geriatric care market.

Considered in this report

• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report

• Geriatric Care Service Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Service

• Home care
• Adult day care
• Institutional care

By Age Group

• 65-75 (early care)
• 76-85 (mid-to-heavy care)
• 86+ (intensive care)

By Application

• High blood pressure
• Alzheimer's/dementias
• Depression
• Diabetes
• Other applications

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.