Chatbot Marketing Global Market Report 2025

The chatbot marketing market size has grown exponentially in recent years. It will grow from $3.89 billion in 2024 to $5.37 billion in 2025 at a compound annual growth rate (CAGR) of 38.1%. The growth during the historic period can be attributed to the rising demand for personalized marketing, an increasing preference for 24/7 customer engagement, the expansion of B2B marketing strategies, the proliferation of messaging apps, and the rapid growth of e-commerce.

The chatbot marketing market size is expected to see exponential growth in the next few years. It will grow to $19.45 billion in 2029 at a compound annual growth rate (CAGR) of 37.9%. The growth in the forecast period can be attributed to the rising demand for personalized marketing, the expansion of omnichannel retailing, a growing emphasis on customer engagement, a shift toward proactive customer interactions, and the increasing use of smartphones. Key trends anticipated during the forecast period include the emergence of voice-enabled chatbots, the development of multilingual chatbot capabilities, integration of chatbots with augmented and virtual reality (AR/VR), advancements in natural language processing (NLP), and the broader adoption of AI technologies.

The increasing use of messaging platforms is expected to drive the growth of the chatbot marketing market. Messaging platforms are digital services or applications that enable users to send and receive messages in real time, either individually or in groups, over the internet. This growing adoption is largely attributed to the platforms' ability to provide instant, convenient, and cost-efficient communication, helping users stay connected across regions and devices. Chatbot marketing integrates with these platforms to deliver automated and personalized customer interactions, boosting engagement and improving satisfaction through real-time responses. For instance, in February 2025, Sinch, a Sweden-based cloud communications company, reported notable growth in Telegram’s user share, rising from 38.3% in 2022 to 41.3% in 2023, and reaching 43.9% in 2024. Thus, the widespread use of messaging platforms is contributing to the expansion of the chatbot marketing market.

Key players in the chatbot marketing market are leveraging innovative tactics, such as chatbot marketing campaigns, to strengthen customer engagement, increase conversions, and deliver personalized communication across digital platforms. These campaigns utilize automated chatbots on channels such as Facebook Messenger, Instagram, or websites to interact with customers instantly. For example, in July 2024, AdSocial, an Australian social media marketing agency, teamed up with Floreat Forum, an Australian shopping center, to launch a chatbot marketing campaign for the Coles Local store. By integrating Facebook and Instagram, the campaign provided personalized shopping experiences, resulting in a 1700% boost in brand conversions. The chatbot encouraged in-store visits, offered incentives, and collected customer data, showcasing the effectiveness of real-time social media integration in driving retail marketing success.

In November 2024, Bluecore Inc., a US-based retail marketing technology company, acquired Alby for an undisclosed sum. This acquisition aims to enhance Bluecore’s retail marketing platform by incorporating Alby’s generative AI capabilities, allowing for more tailored customer interactions that improve conversion rates and reduce customer support needs. Alby Inc. is a US-based AI shopping assistant company known for its expertise in chatbot marketing services.

Major players in the chatbot marketing market are Google LLC, Microsoft Corporation, International Business Machines Corporation, [24]7.ai Inc., LivePerson Inc., Yellow.ai Inc., ManyChat Inc., ReVerb LLC, Netomi Inc., Kenscio Digital Marketing Pvt. Ltd., Inbenta Technologies Inc., Glorium Technologies LLC, Creative Virtual Ltd., Haptik AI Pvt. Ltd., Medwhat Inc., Kasisto Inc., Fluper Limited, Sephora USA Inc., Impulse Creative LLC, Landbot.io, Digital Litmus Pvt. Ltd., Single Grain Inc., MobileMonkey Inc., Pandorabots Inc., Ask EVA.

North America was the largest region in the chatbot marketing market in 2024. The regions covered in chatbot marketing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the chatbot marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Chatbot marketing is a digital strategy that leverages AI-powered chatbots to engage with users, promote products or services, and guide potential customers through the purchasing journey in real-time. This approach enables businesses to improve customer engagement, automate responses, and offer personalized experiences across platforms such as websites, social media, and messaging applications.

The key platform types used in chatbot marketing include social media chatbots, website chatbots, mobile app chatbots, and voice-based chatbots. Social media chatbots automate interactions on messaging platforms to boost customer support, sales, and brand engagement. Deployment models for chatbots are primarily categorized into cloud-based and on-premises solutions. These tools are utilized by businesses of all sizes, from small and medium-sized enterprises (SMEs) to large corporations. Chatbot marketing finds applications across diverse industries, including e-commerce and retail, banking, financial services and insurance (BFSI), healthcare and telemedicine, travel and hospitality, media and entertainment, education and e-learning, real estate, automotive, and more.

The chatbot marketing market research report is one of a series of new reports that provides chatbot marketing market statistics, including the chatbot marketing industry global market size, regional shares, competitors with the chatbot marketing market share, detailed chatbot marketing market segments, market trends, and opportunities, and any further data you may need to thrive in the chatbot marketing industry. This chatbot marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The chatbot marketing market includes revenues earned by entities by providing services such as chatbot integration services, chatbot development and customization, conversational marketing strategy, and customer engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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