High Protein Yogurts Global Market Report 2025

The high protein yogurts market size has grown strongly in recent years. It will grow from $39.13 billion in 2024 to $41.88 billion in 2025 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to rising health awareness, increase in demand for functional foods, growth in fitness and sports nutrition, shifting consumer preference toward high-protein diets, rise in popularity of weight management products, and expanding urban lifestyles.

The high protein yogurts market size is expected to see strong growth in the next few years. It will grow to " $55.64 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to increasing consumer demand for plant-based and lactose-free high-protein options, rising interest in personalized nutrition, expansion of e-commerce, growing adoption of high-protein diets among aging populations, strategic collaborations between food tech companies and dairy producers, and government initiatives promoting healthy eating habits. Major trends in the forecast period include integration of functional ingredients such as probiotics and prebiotics, development of sugar-free and clean-label options, personalized nutrition offerings, use of sustainable and eco-friendly packaging, innovations in flavor and texture, and adoption of AI-driven product development.

The forecast of 7.4% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by limiting the availability of premium dairy cultures and protein isolates from Denmark and France, driving up production costs for protein-enriched yogurt brands.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing demand for dairy products is expected to drive the expansion of the high-protein yogurt market in the future. Dairy products, which include milk-based foods such as cheese, butter, and yogurt made from animals such as cows or goats, are gaining popularity due to increased awareness of their nutritional benefits, such as protein, calcium, and probiotics. High-protein yogurts offer a functional upgrade to traditional dairy products, blending the nutritional advantages of milk with higher protein content to appeal to health-conscious consumers. For example, in November 2024, the Foreign Agricultural Service, a U.S. government agency, reported that milk production in Australia is anticipated to rise by 1.1% in 2025, reaching 8.8 million metric tons, following a 2.7% increase in 2024 to an estimated 8.7 million metric tons. As a result, the increasing demand for dairy products will contribute to the growth of the high-protein yogurt market.

Leading companies in the high-protein yogurt market are focusing on creating innovative products, such as high-protein yogurts with active probiotics, to meet the growing consumer interest in functional foods that promote digestive health, immunity, and overall wellness. Active probiotics yogurt contains live bacteria that support gut health, digestion, and immune function by helping balance the body’s microbiome. For instance, in November 2024, LALA Foods Inc., a U.S.-based dairy company, introduced LALA Gold, a line of high-protein yogurt for health-conscious consumers seeking nutritious, satisfying options. Available in both drinkable (25g protein, 6g fiber) and spoonable (20g protein, active probiotics) formats, the yogurt contains no added sugar and is offered in five indulgent flavors. This product caters to the growing demand for functional dairy foods that support active lifestyles, while also offering retailers a competitive advantage by appealing to the wellness-focused shopper.

In February 2025, Lakeview Farms Inc., a U.S.-based food manufacturing company, merged with Noosa Holdings Inc. for an undisclosed amount. This merger combines Lakeview’s fresh food expertise with Noosa’s premium yogurt brand, expanding their reach into major retailers such as Walmart and Kroger. The integration of 240 Noosa employees will drive innovation and growth in the fresh snacking and dairy sectors. Noosa Holdings Inc. is a U.S.-based dairy company known for its high-protein yogurt products.

High-protein yogurts are yogurts designed to contain more protein than regular varieties. This is typically achieved by straining the yogurt, adding protein-rich ingredients, or using specific techniques to concentrate the protein. These types of yogurts are popular among fitness enthusiasts and health-conscious individuals.

The main categories of high-protein yogurts include spoonable and drinkable varieties. Spoonable high-protein yogurt is a thick, creamy product made from either dairy or plant-based ingredients, meant to be consumed with a spoon. These yogurts are available in different types, such as conventional and organic, and come in a wide range of flavors, including plain, chocolate, vanilla, banana, mango, berries, and more. They are sold through various distribution channels, such as supermarkets, hypermarkets, online retail platforms, food service providers, and specialty food and beverage stores.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The high protein yogurts market research report is one of a series of new reports that provides high protein yogurts market statistics, including the high protein yogurts industry global market size, regional shares, competitors with the high protein yogurts market share, detailed high protein yogurts market segments, market trends, and opportunities, and any further data you may need to thrive in the high protein yogurts industry. This high protein yogurts market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Major players in the high protein yogurts market are Trader Joe's, SI Group, Chobani LLC, Alpro Ltd., Yeo Valley Farms Ltd., Müller Co. LLC, Lifeway Foods Inc., Fage SA, Stonyfield Organic Inc., Noosa Holdings Inc., Icelandic Provisions, Ellenos, Silk, Kite Hill, So Delicious Dairy Free, Peak Yogurt, Arla Foods, Springfield Creamery, Forager Project, Powerful Yogurt.

North America was the largest region in the high protein yogurts market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in high protein yogurts report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the high protein yogurts market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The high protein yogurts market consists sales of products such as conventional and organic yogurts. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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