In Store Music Service Market Report 2026

The in store music service market size has grown strongly in recent years. It will grow from $2.2 billion in 2025 to $2.4 billion in 2026 at a compound annual growth rate (CAGR) of 9%. The growth in the historic period can be attributed to expansion of organized retail formats, growing focus on experiential marketing, increased use of background music in hospitality, development of digital audio licensing frameworks, adoption of centralized music management systems.

The in store music service market size is expected to see strong growth in the next few years. It will grow to $3.37 billion in 2030 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to increasing demand for personalized in-store experiences, rising integration of music with digital signage, expansion of smart retail environments, growing use of real-time customer behavior analytics, increasing focus on omni-channel brand consistency. Major trends in the forecast period include increasing use of ai-based music curation, rising demand for brand-aligned audio experiences, growing adoption of cloud-based music platforms, expansion of data-driven playlist optimization, enhanced integration with customer analytics.

The growing integration of the Internet of Things (IoT) is expected to fuel the expansion of the in-store music service market. IoT refers to a network of physical devices, vehicles, appliances, and other objects embedded with sensors, software, and technologies that allow them to collect, exchange, and process data over the internet. The rise of IoT is driven by advances in connectivity technologies including 5G, which enable faster, more reliable, and scalable communication between devices. With IoT enabling seamless connectivity and data exchange, it allows for personalized in-store music experiences, dynamic playlists, and real-time adjustments based on customer preferences, store traffic, or ambiance. For instance, in 2023, Ericsson, a Sweden-based networking and telecommunications company, projected that the number of IoT connections would rise from 15.7 billion in 2023 to 38.8 billion by 2029. Therefore, the increasing integration of IoT is contributing to the growth of the in-store music service market.

Major companies operating in the in-store music service market are concentrating on developing sophisticated AI-generated music platforms to improve customer experience and reinforce brand identity. AI-generated music platforms leverage artificial intelligence to produce original tracks customized to a brand’s mood and style while maintaining quality, legality, and traceability. For example, in June 2025, MoosBox S.L., a Spain-based company, introduced MoosBox AI Studio, which features an AI-driven music engine that creates harmonies, textures, and structures suited to each retail environment. The platform enables human curation to fine-tune tracks, ensuring seamless transitions, optimal playback, and practical real-world application. Each track is timestamped, watermarked, and archived to ensure authenticity and commercial security. MoosBox AI Studio also offers customizable music packages with a cohesive style, tailored mood, tone, and tempo, making it a suitable solution for brands aiming to achieve a consistent and immersive in-store audio identity.

In March 2023, Mood Media, a US-based experiential technology and media company, acquired Pocket Aces Pictures Pvt. Ltd. for an undisclosed amount. This acquisition aims to strengthen Mood Media’s in-store media capabilities, enabling more targeted audio advertising and retail media monetization. It positions Mood Media as a leader in delivering immersive, tech-driven customer experiences. Vibenomics is a US-based provider of in-store digital advertising solutions through display, audio, and experiential channels.

Major companies operating in the in store music service market are Sirius XM Holdings Inc., Mood Media Corp, Pandora Media Inc., TouchTunes Corp, PlayNetwork Inc., Rockbot Inc., Imagesound LTD, Soundtrack Your Brand Sweden AB., Soundreef LTD, Qsic Pty LTD, Retail Radio Inc., Ambie Corp, Brandtrack Inc., Xenox Music & Media B.V., SoundMachine, Cloud Cover Media Inc., Jukeboxy, Custom Channels.net LLC, Yodeck, Easy On Hold, StorePlay, Jazzy Rhyme Music, Auracle Sound LTD, Music Concierge Ltd., NSM Music Inc., Open Ear Music, Soundnet Srl, Brandi Music.

North America was the largest region in the in store music service market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in store music service market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the in store music service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in-store music service market includes revenues earned by entities by providing services such as branded audio messaging, licensed music playback, and real-time playlist updates. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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