Healthcare and Consumer Care Ayurveda Products Market Report 2025

The healthcare and consumer care ayurveda products market size has grown rapidly in recent years. It will grow from $17.1 billion in 2024 to $20.31 billion in 2025 at a compound annual growth rate (CAGR) of 18.8%. The growth in the historic period can be attributed to rise in consumer awareness of natural remedies, increase in prevalence of chronic diseases, growth in preference for preventive healthcare, government support for traditional medicine, expansion of ayurvedic product availability through e-commerce, heightened interest in wellness and holistic lifestyles, and global acceptance of ayurveda.

The healthcare and consumer care ayurveda products market size is expected to see rapid growth in the next few years. It will grow to $40.28 billion in 2029 at a compound annual growth rate (CAGR) of 18.7%. The growth in the forecast period can be attributed to growing consumer preference for natural and organic products, increasing awareness of preventive healthcare, expanding e-commerce distribution channels, rising investments in ayurvedic research and innovation, and supportive government initiatives. Major trends in the forecast period include advancements in personalized ayurveda formulations, integration with modern healthcare systems, adoption of digital ayurvedic consultations, adoption of AI and biotechnology in product development, adoption of sustainable, organic, and ethically sourced ingredients.

The forecast of 18.7% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff escalations could challenge U.S. alternative medicine access by driving up prices of herbal extracts and traditional medicine packaging sourced from India and Sri Lanka, reducing availability of holistic treatments and raising integrative healthcare costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing demand for organic and natural products is anticipated to drive the growth of the healthcare and consumer care Ayurveda products market. These products are made from ingredients derived from plants, minerals, and other natural sources, without the use of synthetic chemicals, pesticides, or fertilizers. The increasing consumer awareness of the health risks posed by synthetic chemicals is a major factor behind the rise in demand for organic and natural alternatives. In Ayurveda, these products promote holistic wellness through chemical-free, plant-based ingredients that support healing and balance. For example, in 2024, the Soil Association, a UK-based environmental charity, reported that organic retail sales in the UK reached $3.22 billion (£2.43 billion), with organic product sales growing 4.7%, outpacing non-organic sales, which grew at only 1.2%. Additionally, 73% of consumers expressed a preference for certified organic products. Thus, the growing preference for organic and natural items is driving market growth for healthcare and consumer care Ayurveda products.

Leading companies in the healthcare and consumer care Ayurveda products market are concentrating on developing plant-based products in response to the rising consumer demand for natural, sustainable, and chemical-free alternatives that align with holistic health and environmental concerns. Plant-based products are made entirely from plant-derived ingredients and do not contain synthetic or animal-based components. For example, in February 2025, the National Institute of Ayurveda (NIA), an India-based university under the Ministry of Ayush, introduced a range of plant-based skincare items. The product line includes aloe vera gel, lip balm, foot care cream, and herbal soaps, all formulated with plant-based extracts to offer effective skincare solutions. Aloe vera gel, a key ingredient, is well-known for its hydrating, soothing, and healing properties, making it a popular choice in modern skincare routines.

In December 2024, L'Oréal S.A., a France-based cosmetics company, acquired Gowoonsesang Cosmetics Co. Ltd., including the Korean skincare brand Dr.G, for an undisclosed amount. This acquisition allows L'Oréal to expand its presence in the rapidly growing K-Beauty market by adding Dr.G to its consumer products division, which strengthens its portfolio with dermatologist-developed, science-backed skincare products designed for sensitive skin. Gowoonsesang Cosmetics Co. Ltd., a South Korea-based company, offers healthcare and consumer care Ayurveda products.

Major players in the healthcare and consumer care ayurveda products market are Nutralite Wellness, ITC Ltd., Hindustan Unilever Ltd., Dabur India Ltd., Glenmark Pharmaceuticals, Marico Ltd., Patanjali Ayurved Ltd., Colgate-Palmolive India Ltd., Emami Ltd., Himalaya Wellness Company, Charak Pharma Pvt. Ltd., Arya Vaidya Sala, Hamdard Laboratories, Maharishi Ayurveda Products Pvt. Ltd., Sri Sri Tattva, Sandu Pharmaceuticals Ltd., Nagarjuna Herbal Concentrates Ltd., Ayush Herbs Inc., Vicco Laboratories, Kerala Ayurveda Ltd.

Asia-Pacific was the largest region in the healthcare and consumer care ayurveda products market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in healthcare and consumer care ayurveda products report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the healthcare and consumer care ayurveda products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The healthcare and consumer care ayurveda products market consists of sales natural and herbal products such as ayurvedic medicines, skincare and haircare items, wellness supplements, and therapeutic oils. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the pharmaceutical sector. Companies are grappling with higher costs on imported active pharmaceutical ingredients (APIs), glass vials, and laboratory equipment - many of which have limited alternative sources. Generic drug manufacturers, already operating with minimal profit margins, are particularly affected, with some scaling back production of low-margin medications. Biotech firms are also experiencing delays in clinical trials due to shortages of specialized reagents linked to tariffs. In response, the industry is shifting API production to regions like India and Europe, building up inventory reserves, and advocating for tariff exemptions on essential medicines.

The healthcare and consumer care ayurveda products market research report is one of a series of new reports that provides healthcare and consumer care ayurveda products market statistics, including the healthcare and consumer care ayurveda products industry global market size, regional shares, competitors with the healthcare and consumer care ayurveda products market share, detailed healthcare and consumer care ayurveda products market segments, market trends, and opportunities, and any further data you may need to thrive in the healthcare and consumer care ayurveda products industry. This healthcare and consumer care ayurveda products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Ayurvedic healthcare and consumer care products are a collection of items based on the traditional Ayurvedic system of medicine. These products aim to enhance health, prevent illnesses, and promote overall well-being by utilizing natural ingredients such as herbs and minerals. They include a variety of goods, such as herbal remedies, skincare products, supplements, and personal care items, all made according to Ayurvedic principles.

The primary types of healthcare and consumer care products in Ayurveda include tablets and capsules, soaps and shampoos, body washes, moisturizers and lotions, oils, face washes, toothpaste and mouthwash, creams and serums, aftershaves and shaving creams, among others. Tablets and capsules are oral supplements created with natural herbs and ingredients. These products can be used either orally or topically. They are applied in a broad range of areas, including general healthcare, diabetes management, pregnancy and postpartum care, respiratory issues, cardiovascular health, eye care, digestive health, hair care, oral hygiene, and more. These products are available through various distribution channels, such as online stores, offline retailers, pharmacies, supermarkets, hypermarkets, and others.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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