Bird Healthcare And Supplements Global Market Report 2025

The bird healthcare and supplements market size has grown strongly in recent years. It will grow from $2.36 billion in 2024 to $2.52 billion in 2025 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to increased pet bird ownership, humanization of pets, awareness of avian health issues, educational campaigns by veterinarians and organizations, and regulatory developments.

The bird healthcare and supplements market size is expected to see strong growth in the next few years. It will grow to $3.28 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to the expansion of online retail platforms, increasing demand for natural ingredients, rising disposable income, focus on preventive healthcare, and increased awareness of avian diseases. Major trends in the forecast period include integration of blockchain technology, development of smart feeders integrated with IoT technology, use of AI-driven analytics, integration of biotechnology in formulating supplements, and development of specialized avian probiotics.

The forecast of 6.7% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on Dutch avian‑probiotic cultures could limit supply and hike prices for backyard‑poultry supplement brands. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing trend of pet bird ownership is expected to drive the expansion of the bird healthcare and supplements market. Bird ownership involves caring for and meeting both the physical and emotional needs of pet birds. As more people seek emotional fulfillment and companionship, pet birds are becoming an attractive option due to their ability to provide affection and intelligence, making them well-suited for those in smaller living spaces. Bird healthcare and supplements are essential for maintaining the health, preventing diseases, and improving the overall well-being of birds, ensuring they lead longer and healthier lives. For example, in May 2022, a report by Mérieux NutriSciences, a France-based food safety company, revealed that nearly 4 million birds were kept as pets in 1.5 million households in 2022, marking a 23% increase from the previous year. This rise in pet bird ownership is fueling the growth of the bird healthcare and supplements market.

Companies in the bird healthcare and supplements market are focusing on developing innovative products, such as bird feed supplements, to enhance birds’ overall health, immunity, and productivity. Bird feed supplements are additional ingredients added to a bird's regular diet to provide essential nutrients, vitamins, minerals, and other beneficial compounds that may be lacking in standard feed. For instance, in March 2025, Refit Animal Care, an India-based veterinary product manufacturer, launched FEATHER GLOW, a pioneering bird feed supplement designed to promote optimal feather growth, improve skin health, and strengthen immunity. This supplement is enriched with essential fatty acids, vitamins (A, D3, E, B6), minerals such as zinc, and antioxidants to support healthy feathers, prevent feather picking, enhance skin moisture, and improve elasticity. It also boosts overall bird vitality and helps increase disease resistance.

In January 2025, Versele-Laga NV, a Belgium-based bird food manufacturer, acquired Psittacus Catalonia, S.L. to enhance its global bird nutrition strategy. Through this acquisition, Versele-Laga aims to accelerate its growth by increasing productivity, efficiency, and the global reach of its high-quality, tailor-made bird nutrition products. Psittacus Catalonia, a Spain-based bird nutrition company, offers a broad range of bird healthcare and supplement products.

Bird healthcare and supplements encompass a wide range of products intended to support the physical health, disease prevention, and performance of birds, whether they are pets, raised for poultry farming, or found in the wild. These supplements help address dietary deficiencies and enhance overall health, particularly during times of stress, illness, or breeding.

The primary types of products in bird healthcare and supplements include vitamins, probiotics, herbal supplements, and mineral supplements, among others. Bird vitamins provide vital nutrients that aid in various bodily functions, such as immune response, feather health, and general vitality. These products are suitable for various bird species, including parrots, canaries, finches, pigeons, and budgerigars, and come in various forms such as pills, capsules, powders, liquids, soft chews, and gummies. They are sold through multiple outlets, such as online retail, specialty pet stores, veterinary clinics, supermarkets, direct sales, and others, and are used for purposes such as digestive health, immune support, bone health, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a considerable impact on the veterinary healthcare sector, particularly in the supply of pharmaceuticals, medical devices, and animal care products. Increased duties on imported veterinary medicines, diagnostic equipment, surgical tools, and pet care supplies have driven up operational costs for veterinary clinics, animal hospitals, and livestock health providers, forcing them to either raise service charges or absorb reduced profit margins. The livestock and agricultural industries are facing similar pressures, as tariffs on feed additives, vaccines, and breeding equipment push up production costs and complicate animal health management. Furthermore, retaliatory tariffs in major export markets have weakened demand for U.S.-manufactured veterinary products, adding to revenue challenges. To navigate these headwinds, the sector must now focus on local sourcing, preventive healthcare strategies, and digital veterinary solutions to control costs while continuing to deliver quality animal care.

The bird healthcare and supplements market research report is one of a series of new reports that provides bird healthcare and supplements market statistics, including bird healthcare and supplements industry global market size, regional shares, competitors with a bird healthcare and supplements market share, detailed bird healthcare and supplements market segments, market trends and opportunities, and any further data you may need to thrive in the bird healthcare and supplements industry. This bird healthcare and supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Major players in the bird healthcare and supplements market are Hagen Group, Versele-Laga NV, Beaphar Limited, Kaytee Products Inc., Vetafarm Pty Ltd, The Higgins Group Corp., Avitech Nutrition Private Limited, HomeoPet LLC, Kaylor of Colorado Inc., Lafeber Company, Millpledge Limited, Nekton GmbH, Pretty Bird International Inc., Psittacus Catalonia S.L., Roudybush Inc., Sunseed Company Inc., The Birdcare Company Ltd., Totally Organic Pellets Inc., Vetark Products Limited, and Birdtrac.

North America was the largest region in the bird healthcare and supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in bird healthcare and supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the bird healthcare and supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bird healthcare and supplements market consists of sales of breeding supplements, digestive aids, herbal remedies, mineral blends, specialty diets, and egg foods. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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