Personalized Dietary Supplements Market Report 2025

The personalized dietary supplements market size has grown rapidly in recent years. It will grow from $8.47 billion in 2024 to $9.36 billion in 2025 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to increasing consumer awareness of health and wellness, rising demand for personalized nutrition, rise in technological advancements in data analysis and genetic testing, increasing focus on mental health and cognitive function, rise in disposable income and willingness to spend on health products.

The personalized dietary supplements market size is expected to see rapid growth in the next few years. It will grow to $14.17 billion in 2029 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to the growing adoption of personalized health apps and platforms, the increasing popularity of e-commerce for health products, the rise in collaborations between tech companies and healthcare providers, the growing interest in plant-based and natural supplements, and the increasing focus on the aging population and age-related health concerns. Major trends in the forecast period include advancement in AI and machine learning for personalized recommendations, advanced genetic testing for tailored supplement regimens, development of customized supplement delivery formats, innovation in sustainable and eco-friendly supplement ingredients, and advancement in research on gut health and its impact on nutrition.

The forecast of 10.9% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff escalations are likely to burden wellness clinics by driving up the cost of customized nutraceutical formulations manufactured in Canada and Sweden, exacerbating preventive health expenses and increasing personalized nutrition program burdens. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing prevalence of lifestyle-related diseases is expected to drive the growth of the personalized dietary supplement market in the coming years. Lifestyle-related diseases are health conditions primarily caused by a person's daily habits and choices, including heart disease, type 2 diabetes, obesity, hypertension, certain cancers, and mental health issues. These diseases are rising due to physical inactivity, which contributes to weight gain, poor heart health, and reduced insulin sensitivity, thereby increasing the risk of chronic conditions. The growing prevalence of lifestyle-related diseases creates a demand for personalized dietary supplements, which offer targeted nutrition to help manage or prevent specific health issues. These supplements can address individual needs, correct deficiencies, and support overall well-being. For example, in June 2024, the National Health Service (NHS) in the UK reported that 3,615,330 individuals registered with a general practitioner (GP) were diagnosed with non-diabetic hyperglycemia or pre-diabetes in 2023, marking an 18% increase from 2022. Therefore, the rising prevalence of lifestyle-related diseases is significantly contributing to the growth of the personalized dietary supplement market.

Leading companies in the personalized dietary supplements market are focusing on developing innovative products, such as custom vitamin supplements, to engage consumers through data-driven nutrition solutions. Custom vitamin supplements are nutritional products designed to cater to an individual's specific health needs, lifestyle, and biological data, often determined through questionnaires, DNA tests, or lab results. These products provide personalized nutrition based on unique dietary and physiological requirements. For instance, in December 2024, Bioniq, a UK-based provider of personalized nutritional support, launched Build Your Own, a hyper-personalized vitamin supplement. This product allows individuals with special health needs, such as allergies, vitamin and mineral intolerances, or chronic conditions, to create customized supplement formulas by selecting from over 50 nutrients or following AI-driven recommendations based on their health data.

In January 2022, Bioniq, a UK-based personalized health tech company, acquired Loewi for an undisclosed amount. This acquisition allowed Bioniq to strengthen its position in the European personalized nutrition market by gaining access to Loewi’s advanced blood diagnostics and AI-driven supplement personalization technology. The move accelerated Bioniq’s mission to provide science-backed, tailored health solutions to a broader audience across Europe. Loewi, a Germany-based personalized health and nutrition company, specializes in creating tailored dietary supplements that meet individual health needs.

Major players in the personalized dietary supplements market are Archer-Daniels-Midland Company (ADM), Pfizer Inc., Bayer AG, Abbott Laboratories, Danone SA, Glanbia plc, Herbalife Nutrition Ltd., Amway Corporation, Nature's Bounty, Metagenics Inc., Iovate Health Sciences International Inc., Nutiva Inc., MusclePharm Corporation, Reliance Vitamin Company Inc., Viome Life Sciences Inc., Hum Nutrition Inc., Persona Nutrition, Bioniq Ltd., Rootine, Nourished.

North America was the largest region in the personalized dietary supplements market in 2024. Asia-Pacifc is expected to be the fastest-growing region in the forecast period. The regions covered in personalized dietary supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the personalized dietary supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personalized dietary supplements market consists of sales of omega fatty acids, antioxidants, herbal extracts, protein, and fiber. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the pharmaceutical sector. Companies are grappling with higher costs on imported active pharmaceutical ingredients (APIs), glass vials, and laboratory equipment - many of which have limited alternative sources. Generic drug manufacturers, already operating with minimal profit margins, are particularly affected, with some scaling back production of low-margin medications. Biotech firms are also experiencing delays in clinical trials due to shortages of specialized reagents linked to tariffs. In response, the industry is shifting API production to regions like India and Europe, building up inventory reserves, and advocating for tariff exemptions on essential medicines.

The personalized dietary supplements market research report is one of a series of new reports that provides personalized dietary supplements market statistics, including the personalized dietary supplements industry global market size, regional shares, competitors with the personalized dietary supplements market share, detailed personalized dietary supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the personalized dietary supplements industry. This personalized dietary supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Personalized dietary supplements are customized nutritional products designed to meet an individual’s specific health needs, lifestyle, and preferences. These supplements are formulated based on factors such as age, activity level, genetics, and health goals, providing precise amounts of nutrients to support optimal health and address specific deficiencies.

The main types of personalized dietary supplements include vitamins, minerals, botanicals, amino acids, enzymes, and probiotics. Personalized vitamin supplements focus on optimizing nutrient intake based on individual health needs, driven by the growing awareness of vitamins' role in disease prevention and overall wellness. These supplements are available in various forms, including tablets, capsules, powders, liquids, and others, and are distributed through several channels, such as pharmacies, supermarkets, online stores, health and wellness shops, and more. They serve a variety of applications, including as additional supplements, medicinal supplements, sports nutrition, and support for lifestyle diseases, inherited conditions, and others. End-users of these supplements include hospitals, clinics, home care settings, wellness and fitness centers, ambulatory care facilities, and others.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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