Personalized Dietary Supplements Market Report 2026

The personalized dietary supplements market size has grown rapidly in recent years. It will grow from $9.36 billion in 2025 to $10.38 billion in 2026 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to growing health consciousness, expansion of dietary supplement usage, rise of wellness and fitness culture, increased availability of online health services, growth of nutraceutical industry.

The personalized dietary supplements market size is expected to see rapid growth in the next few years. It will grow to $15.72 billion in 2030 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to advancements in nutrigenomics, increasing demand for personalized healthcare, growth of subscription-based supplement models, rising prevalence of lifestyle diseases, expansion of digital health platforms. Major trends in the forecast period include increasing adoption of personalized nutrition plans, growing use of genetic and lifestyle data, rising demand for customized vitamin and mineral blends, expansion of direct-to-consumer supplement platforms, increasing focus on preventive healthcare.

The increasing prevalence of lifestyle-related diseases is projected to drive the growth of the personalized dietary supplement market in the coming years. Lifestyle-related diseases are health conditions that mainly arise from an individual’s daily habits and choices, including heart disease, type 2 diabetes, obesity, hypertension, certain cancers, and mental health disorders. The incidence of lifestyle-related diseases is rising due to physical inactivity, which contributes to weight gain, poor cardiovascular health, and decreased insulin sensitivity, thereby increasing the risk of chronic illnesses. Lifestyle-related diseases fuel demand for personalized dietary supplements by providing targeted nutrition to help manage or prevent specific health conditions. These customized formulations address individual nutritional requirements, correct deficiencies, and support overall well-being. For example, in June 2024, data from the National Health Service, a UK-based government department, reported that 3,615,330 individuals registered with a general practitioner (GP) were diagnosed with non-diabetic hyperglycemia or pre-diabetes in 2023, representing an 18% rise from 3,065,825 cases in 2022. Consequently, the growing prevalence of lifestyle-related diseases is contributing to the expansion of the personalized dietary supplement market.

Major companies operating in the personalized dietary supplements market are emphasizing the development of advanced offerings, such as custom vitamin supplements, to strengthen consumer engagement through data-driven nutrition solutions. Custom vitamin supplements are nutritional products formulated to align with an individual’s specific health requirements, lifestyle, and biological data, often identified through questionnaires, DNA testing, or laboratory results. These supplements deliver personalized nutrition tailored to unique dietary and physiological needs. For example, in December 2024, Bioniq, a UK-based provider of personalized nutritional support, introduced Build Your Own, a hyper-personalized vitamin supplement. This product allows individuals with specific health needs, including allergies, vitamin and mineral sensitivities, or chronic conditions, to design customized supplement formulations by selecting from more than 50 nutrients or by following AI-driven recommendations based on their personal health data.

In January 2024, Bioniq Health-Tech Solutions Ltd., a UK-based provider of fully customized daily micronutrient formulations, entered into a partnership with meta[bolic] to integrate personalized supplements for users of meta[bolic]’s healthcare platforms in the UAE. Through this collaboration, Bioniq seeks to enhance metabolic health outcomes by combining its blood-marker-based supplement algorithms with meta[bolic]’s digital therapeutics and hybrid clinical care model for chronic and preventive healthcare. meta[bolic] is a UAE-based hybrid healthcare company specializing in digital therapeutics, real-time monitoring, and metabolic and hormonal health management.

Major companies operating in the personalized dietary supplements market are Viome Life Sciences Inc., Persona Nutrition, Bioniq Ltd., Rootine, Nourished, Metagenics Inc., Hum Nutrition Inc., Herbalife Nutrition Ltd., Amway Corporation, Abbott Laboratories, Bayer AG, Danone SA, Glanbia plc, Iovate Health Sciences International Inc., Reliance Vitamin Company Inc., Archer-Daniels-Midland Company (ADM), Nature’s Bounty, MusclePharm Corporation, Nutiva Inc., Pfizer Inc.

North America was the largest region in the personalized dietary supplements market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized dietary supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personalized dietary supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tariffs have influenced the personalized dietary supplements market by increasing costs of imported raw ingredients, botanical extracts, and packaging materials. These impacts are most evident in premium and customized supplement segments across North America and Europe. Higher tariffs have increased product prices. Positively, tariffs have encouraged local sourcing, sustainable ingredient supply, and regional manufacturing.

The personalized dietary supplements market research report is one of a series of new reports that provides personalized dietary supplements market statistics, including personalized dietary supplements industry global market size, regional shares, competitors with a personalized dietary supplements market share, detailed personalized dietary supplements market segments, market trends and opportunities, and any further data you may need to thrive in the personalized dietary supplements industry. This personalized dietary supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Personalized dietary supplements are customized nutritional products designed to address an individual’s specific health requirements, lifestyle, and preferences. They are developed using factors such as age, activity level, genetic profile, and health objectives. These supplements deliver precise nutrient dosages to promote optimal health and help correct specific nutritional deficiencies.

The primary categories of personalized dietary supplements include vitamins, minerals, botanicals, amino acids, enzymes, and probiotics. Personalized vitamin supplements help optimize nutrient intake by focusing on individual health needs, supported by growing awareness of the role of vitamins in disease prevention and overall well-being. They are offered in multiple dosage forms such as tablets, capsules, powders, liquids, and others, and are distributed through various channels including pharmacies, supermarkets or hypermarkets, online platforms, health and wellness stores, and others. These supplements are used across a range of applications such as additional supplementation, medicinal supplements, sports nutrition, lifestyle-related diseases, inherited conditions, and others, and are utilized by diverse end users including hospitals, clinics, home care settings, wellness and fitness centers, ambulatory care facilities, and others.

The personalized dietary supplements market consists of sales of omega fatty acids, antioxidants, herbal extracts, protein, and fiber. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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