Sea Moss Market Report 2026

The sea moss market size has grown strongly in recent years. It will grow from $3.11 billion in 2025 to $3.28 billion in 2026 at a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to growth of herbal supplement consumption, expansion of coastal harvesting activities, rising consumer interest in immune health, increased use in traditional remedies, development of small-scale processing operations.

The sea moss market size is expected to see strong growth in the next few years. It will grow to $3.99 billion in 2030 at a compound annual growth rate (CAGR) of 5%. The growth in the forecast period can be attributed to increasing demand for plant-based nutraceuticals, expansion of wellness-focused product launches, growing online health product sales, rising investments in sustainable seaweed farming, increasing global awareness of marine superfoods. Major trends in the forecast period include increasing demand for natural health supplements, rising use of sea moss in functional foods, growing expansion of sea moss-based skincare products, enhanced focus on organic and wildcrafted sourcing, expansion of direct-to-consumer sales channels.

The rising demand for plant-based dietary supplements is expected to drive the growth of the sea moss market in the coming years. Plant-based dietary supplements are nutritional products derived from plant sources and are commonly used to support health and wellness while avoiding animal-based ingredients. This growing demand is largely fueled by increased consumer awareness of health and wellness, with more individuals seeking natural and sustainable alternatives to support daily nutrition and overall well-being. Sea moss strengthens the appeal of plant-based dietary supplements by offering a rich source of essential nutrients, including vitamins, minerals, and antioxidants that contribute to overall health. For example, in September 2024, according to HerbalGram, a US-based international nonprofit organization, total annual sales of herbal dietary supplements in the United States increased from $12.018 billion in 2022 to $12.551 billion in 2023, representing growth of 4.4%. Therefore, the rising demand for plant-based dietary supplements is supporting the growth of the sea moss market.

The increasing level of health consciousness is also expected to propel the growth of the sea moss market going forward. Health consciousness refers to individuals’ awareness of and concern for their physical well-being, often leading to healthier lifestyle and dietary choices. This trend is driven by growing awareness of lifestyle-related conditions such as obesity, diabetes, and cardiovascular diseases, encouraging people to adopt healthier eating habits and preventive wellness practices. Sea moss supports health-focused lifestyles by providing natural nutrients such as iodine, iron, and antioxidants that help boost immunity, improve digestion, enhance skin health, and promote overall wellness. For instance, in May 2023, according to the International Food Information Council (IFIC), a US-based nonprofit organization focused on food and health research, its annual Food and Health Survey found that 52% of American adults reported following a specific eating pattern or diet in 2023. Among baby boomers, this figure rose to 41% from 29% in 2022, with popular eating patterns including high-protein diets (18%), mindful eating (17%), calorie counting (12%), clean eating (12%), and intermittent fasting (12%). Therefore, growing health consciousness is driving demand in the sea moss market.

Companies in the sea moss market are increasingly focusing on innovative product developments such as sea moss gels to meet rising demand for natural, plant-based wellness and skincare solutions. Sea moss gels are produced by blending raw sea moss with water to create a smooth, gel-like consistency and are widely used as dietary supplements or skincare ingredients due to their high nutrient content. For example, in October 2023, Everboost Pty Ltd, an Australia-based health and wellness company, launched a sea moss gel product in Australia. This product introduced a natural superfood gel containing more than 90 nutrients and minerals, including zinc, selenium, and vitamins C and A, aimed at supporting skin health, immune function, and energy levels. The product is vegan, non-GMO, gluten-free, keto-friendly, and free from additives and preservatives, reflecting growing consumer demand for clean-label wellness products.

Major companies operating in the sea moss market are Double Wood LLC, Red's Kitchen Sink LLC, Starwest Botanicals Inc., Starwest Botanicals, Akasha Superfoods Ltd., Approved Science, Atlantic Gold Sea Moss LLC, GlassWing Organics LLC, Herbal Vineyards LLC, Irish Sea Moss Co., Island Seamoss, Maju Superfoods LLC, Nature's Vision Inc., Nutriflair, Oweli, Power By Naturals, The Sea Moss Gel Co AU Pty Ltd, Transformation Factory, Diva Fam Inc., Urban Prakriti.

North America was the largest region in the sea moss market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sea moss market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sea moss market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The sea moss market consists of sales of sea moss gummies, sea moss soap, sea moss lotions and creams, and sea moss shampoo and conditioner. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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