Virtual Concert Platform Global Market Report 2025

The virtual concert platform market size has grown strongly in recent years. It will grow from $86.85 billion in 2024 to $93.9 billion in 2025 at a compound annual growth rate (CAGR) of 8.1%. The growth during the historic period can be attributed to factors such as the rising demand for immersive digital experiences, growing popularity of live streaming among artists, increasing penetration of high-speed internet and 5G, greater adoption of smart devices and wearables, and the rising integration of blockchain and NFTs in events.

The virtual concert platform market size is expected to see strong growth in the next few years. It will grow to $127.63 billion in 2029 at a compound annual growth rate (CAGR) of 8%. The growth during the forecast period can be attributed to factors such as growing investment in the metaverse and virtual reality spaces, increasing monetization opportunities for artists, rising popularity of global cross-cultural music events, technological advancements in audio-visual quality, and increasing consumer willingness to pay for virtual entertainment. Key trends during this period include advancements in virtual reality (VR) and augmented reality (AR), the integration of blockchain technology, the convergence of technology with social media platforms, developments in 5G connectivity, and advancements in AI and machine learning.

The increasing demand for live entertainment is expected to significantly boost the growth of the virtual concert platform market. Live entertainment refers to performances presented directly to audiences in real-time, and the growing desire for authentic, emotional experiences is a key driver behind this trend. Consumers are increasingly seeking unique, immersive experiences that digital formats often fail to replicate fully. Virtual concert platforms address this demand by allowing artists to perform in real-time across the globe, offering fans interactive and engaging experiences with features such as virtual reality (VR), live streaming, avatar customization, and live chat. For example, in August 2024, the Institute of Contemporary Music Performance reported that in 2023, the UK saw a 33% increase in music tourists, with 19.2 million attendees at live music events compared to the previous year. As the demand for live entertainment grows, virtual concert platforms are expanding their presence and popularity.

Companies in the virtual concert platform market are also focusing on developing advanced technologies, such as virtual avatar platforms, to enable more interactive and immersive digital performances. These platforms allow users to create and control 3D avatars, offering a dynamic presence in virtual environments such as concerts, gaming, and other events. For example, in January 2025, the University of Birmingham launched the Joint Active Music Sessions (JAMS) platform, which uses VR headsets and iPhones to create responsive avatars for musicians to collaborate in real-time. This platform ensures precise synchronization between avatars, addressing latency issues and enhancing musical coordination, which is critical for performances and practices.

In March 2025, Infinite Reality, a US-based 3D technology company, acquired Napster for $207 million. The acquisition aims to transform Napster into an interactive social music platform that emphasizes fan engagement, including virtual concerts and branded 3D spaces. Napster, previously known for its digital music streaming service, is now positioning itself at the forefront of the virtual concert platform market by integrating immersive and social features to enhance fan interaction. This acquisition reflects the growing trend of blending music streaming with live virtual experiences to create more personalized, engaging music platforms.

Major players in the virtual concert platform market are Cisco System Inc., Zoom Video Communications Inc., Twitch Studio, GoTo Group Inc, Cvent Inc., Live Nation Entertainment, Vimeo Inc, OneCause Inc., Whova Inc., 6Connex Inc, Influitive Coorperation, EventX Limited, XRSPACE Inc, Remo Inc., DaCast Inc., Show4me Mobile World Ltd., Eventcube Limited, ESYO GmbH, Journee GmbH, Pheedloop Inc., BlueJeans Network Inc.

North America was the largest region in the virtual concert platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in virtual concert platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the virtual concert platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A virtual concert platform is an online medium that allows artists to deliver live or pre-recorded performances to a global audience. It integrates interactive elements and immersive technologies to enhance the viewer experience, removing physical and geographical barriers and making live music accessible from anywhere. These platforms also create new monetization opportunities through digital ticketing, merchandise sales, and fan engagement.

The primary types of virtual concert platforms include mobile applications, web-based platforms, and virtual reality (VR) platforms. Mobile applications are smartphone and tablet apps that transform music consumption by enabling on-the-go streaming, purchasing, and interaction with extensive music libraries and live performances. The event types on these platforms include live concerts, music festivals, DJ performances, virtual meet-and-greets, and exclusive releases. Monetization models include ticket sales, subscription fees, sponsorships, and merchandise sales. These platforms are used by various user types, including individual users, artists or musicians, and event organizers.

The virtual concert platform market research report is one of a series of new reports that provides virtual concert platform market statistics, including the virtual concert platform industry global market size, regional shares, competitors with the virtual concert platform market share, detailed virtual concert platform market segments, market trends, and opportunities, and any further data you may need to thrive in the virtual concert platform industry. This virtual concert platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The virtual concert platform market consists of revenues earned by entities by providing services such as live streaming of performances, on-demand concerts, tipping and donations, and performance feedback tools. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual concert platform market includes sales of VR headsets, motion capture equipment, haptic feedback devices, streaming, and production hardware. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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