Virtual Concert Platform Market Report 2026

The virtual concert platform market size has grown strongly in recent years. It will grow from $93.47 billion in 2025 to $100.96 billion in 2026 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to growth of high-speed internet access, rise of social media music consumption, early live streaming platform adoption, increased smartphone penetration, demand for global music accessibility.

The virtual concert platform market size is expected to see strong growth in the next few years. It will grow to $136.14 billion in 2030 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to expansion of virtual reality hardware adoption, increasing artist focus on digital revenue streams, growing acceptance of virtual events, advancements in immersive audio-visual quality, rising demand for personalized fan experiences. Major trends in the forecast period include gamified fan engagement features, hybrid live-and-virtual concert formats, creator-centric monetization tools, global artist discovery platforms, community-driven fan experiences.

The increasing demand for live entertainment is expected to significantly boost the growth of the virtual concert platform market. Live entertainment refers to performances presented directly to audiences in real-time, and the growing desire for authentic, emotional experiences is a key driver behind this trend. Consumers are increasingly seeking unique, immersive experiences that digital formats often fail to replicate fully. Virtual concert platforms address this demand by allowing artists to perform in real-time across the globe, offering fans interactive and engaging experiences with features such as virtual reality (VR), live streaming, avatar customization, and live chat. For example, in August 2024, the Institute of Contemporary Music Performance reported that in 2023, the UK saw a 33% increase in music tourists, with 19.2 million attendees at live music events compared to the previous year. As the demand for live entertainment grows, virtual concert platforms are expanding their presence and popularity.

Companies in the virtual concert platform market are also focusing on developing advanced technologies, such as virtual avatar platforms, to enable more interactive and immersive digital performances. These platforms allow users to create and control 3D avatars, offering a dynamic presence in virtual environments such as concerts, gaming, and other events. For example, in January 2025, the University of Birmingham launched the Joint Active Music Sessions (JAMS) platform, which uses VR headsets and iPhones to create responsive avatars for musicians to collaborate in real-time. This platform ensures precise synchronization between avatars, addressing latency issues and enhancing musical coordination, which is critical for performances and practices.

In March 2025, Infinite Reality, a US-based 3D technology company, acquired Napster for $207 million. The acquisition aims to transform Napster into an interactive social music platform that emphasizes fan engagement, including virtual concerts and branded 3D spaces. Napster, previously known for its digital music streaming service, is now positioning itself at the forefront of the virtual concert platform market by integrating immersive and social features to enhance fan interaction. This acquisition reflects the growing trend of blending music streaming with live virtual experiences to create more personalized, engaging music platforms.

Major companies operating in the virtual concert platform market are Show4me Mobile World Ltd, Maestro Interactive Inc, Moment House Inc, Mandolin Inc, StageIt Inc, Veeps Inc, WaveXR Inc, Sansar Inc, Roblox Corporation, Fortnite Epic Games Inc, Twitch Interactive Inc, YouTube LLC, TikTok Ltd, Meta Platforms Inc, VRChat Inc, Sensorium AG, MelodyVR Ltd, NoCap Shows Inc, Songkick Live Ltd, Crowdcast Inc, Hopin Ltd, Stageverse Inc, AmazeVR Inc, SoundStage Live Inc, Dice FM Ltd.

North America was the largest region in the virtual concert platform market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual concert platform market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual concert platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The virtual concert platform market consists of revenues earned by entities by providing services such as live streaming of performances, on-demand concerts, tipping and donations, and performance feedback tools. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual concert platform market includes sales of VR headsets, motion capture equipment, haptic feedback devices, streaming, and production hardware. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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