Magnesium Gummies Market Report 2026

The magnesium gummies market size has grown rapidly in recent years. It will grow from $1.52 billion in 2025 to $1.7 billion in 2026 at a compound annual growth rate (CAGR) of 11.5%. The growth in the historic period can be attributed to rising awareness of micronutrient deficiencies, expansion of dietary supplement consumption, increased preference for alternative supplement formats, growth of preventive healthcare trends, wider availability of magnesium supplements.

The magnesium gummies market size is expected to see rapid growth in the next few years. It will grow to $2.62 billion in 2030 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to increasing demand for personalized nutrition, rising adoption of vegan supplements, expansion of e-commerce supplement sales, growing focus on mental wellness products, increasing innovation in functional gummies. Major trends in the forecast period include increasing demand for chewable dietary supplements, rising popularity of sleep and stress support gummies, expansion of vegan and sugar-free formulations, growing focus on mineral deficiency prevention, enhanced flavor and texture innovation.

The increasing health awareness among consumers is expected to drive growth in the magnesium gummies market going forward. Health awareness reflects an individual’s understanding of the importance of maintaining good health through proper nutrition, preventive care, and lifestyle choices that support overall well-being. This awareness is growing due to the widespread availability of health information via digital platforms and social media, giving people unprecedented access to wellness content, nutritional guidance, and health education. As consumers become more informed, they are seeking convenient and enjoyable ways to address nutrient deficiencies and support functions like muscle health, sleep quality, and stress management. For example, in June 2024, according to the International Food Information Council (IFIC), 54% of Americans followed a specific diet or eating pattern over the past year, with interest in increasing protein intake rising from 59% in 2022 to 71% in 2024. Additionally, roughly half of consumers aim to eat more fresh foods, considered among the healthiest options. Therefore, rising health awareness is propelling the magnesium gummies market.

Companies in the magnesium gummies market are focusing on developing innovative product formulations to enhance absorption, improve taste, and cater to specific health and dietary preferences. These advancements lead to new and improved product compositions, including better ingredient selections, delivery methods, and combinations, all aimed at improving product effectiveness, taste, and consumer satisfaction. For example, in December 2023, Natrol, a U.S.-based nutraceutical company, launched a new lineup of magnesium-based products, including magnesium powder, magnesium night powder, and magnesium citrate gummies. These formulations help with stress relief, relaxation, and sleep quality. The products are 100% drug-free, non-GMO, and free from artificial flavors, sweeteners, preservatives, and synthetic dyes, catering to health-conscious consumers seeking natural supplement options.

In June 2023, Trace Minerals, a U.S.-based nutritional supplement company, partnered with Innovative Life Sciences to open a 70,000-square-foot gummy manufacturing facility in Texas. This partnership aims to enable Trace Minerals to produce innovative gummy products in-house while offering low-quantity custom manufacturing services. This will help brands create unique formulations and stand out in the competitive market. Innovative Life Sciences, a U.S.-based nutraceutical company, specializes in developing and manufacturing custom gummy supplements, including magnesium gummies.

Major companies operating in the magnesium gummies market are Nestlé Health Science, Church & Dwight Co. Inc., Nature’s Bounty, Nordic Naturals, Otsuka Pharmaceutical Co. Ltd., Mosaic Wellness, BioSchwartz, Natural BioScience Pvt. Ltd., Suku Vitamins, Trace Minerals, Activ’Inside, Herbaland Naturals, Natural Stacks, Xi’an Plant Source Biotech Co. Ltd., Guangzhou Mingyan Biotechnology Co. Ltd., Guangzhou E-Mei Biotechnology Co. Ltd., Dunkang Biotechnology Co. Ltd., Xi’an Haoze Biotechnology Co. Ltd., Henan Hota Biological Technology Co. Ltd.

North America was the largest region in the magnesium gummies market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the magnesium gummies market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the magnesium gummies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The magnesium gummies market consists of sales of sugar-free magnesium gummies, magnesium gummies for kids, high-potency magnesium supplements, and combination gummies that include magnesium along with other nutrients such as vitamin D, calcium, or zinc. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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