Online Dating And Matchmaking Global Market Report 2025

The online dating and matchmaking market size has grown strongly in recent years. It will grow from $9.05 billion in 2024 to $9.91 billion in 2025 at a compound annual growth rate (CAGR) of 9.5%. The growth during the historic period can be attributed to rising internet penetration, the early adoption of smartphones, increasing urbanization, the widespread use of social media, and growing acceptance of online relationships.

The online dating and matchmaking market size is expected to see strong growth in the next few years. It will grow to $14.17 billion in 2029 at a compound annual growth rate (CAGR) of 9.4%. The projected growth in the forecast period can be attributed to the growing demand for personalized experiences, rising disposable incomes, increasing focus on data privacy and security, the expanding use of video and voice features, and the penetration of online dating services into rural and emerging markets. Key trends expected during this period include the gamification of dating experiences, the integration of mental health support, AI-driven relationship coaching, the growth of senior citizen dating platforms, and the development of immersive virtual dating environments.

The growing trend of virtual dating experiences is expected to drive the growth of the online dating and matchmaking market. Virtual dating allows individuals to interact online through video calls, virtual reality, dating apps, or chat, simulating real-life dating scenarios without the need for physical presence. The demand for virtual dating is on the rise, fueled by a growing emphasis on convenience and safety, as users can connect from the comfort of their homes, reducing risks and maintaining more control over their interactions. Online dating platforms enhance virtual dating by providing seamless services that allow users to connect easily with potential partners from anywhere. These platforms often include features such as video chats and virtual environments, improving communication and engagement in digital relationships. For example, in October 2023, PYMNTS.com, a US-based financial services media company, reported a 21% year-over-year growth in dating app usage, with 13 million more users in 2023 compared to the previous year. This growing interest in virtual dating experiences is propelling the growth of the online dating and matchmaking market.

Companies in the online dating and matchmaking market are developing innovative solutions, such as real-time video chat features, to provide users with more immersive and meaningful connection experiences. Real-time video chat allows users to engage in live, face-to-face conversations via their devices, offering immediate visual and audio interaction that replicates in-person meetings. This feature enables users to observe body language, facial expressions, and tone, which help build trust and emotional connection. For example, in May 2024, Dating.com, a US-based online dating platform, introduced a virtual reality (VR) feature that enhances user interaction with 360° immersive VR video chat. This feature allows users with compatible virtual reality headsets to engage in lifelike conversations that simulate real-world dating environments. By combining realistic video and audio interactions, the platform fosters stronger emotional connections and makes virtual dates feel more dynamic and engaging.

In February 2023, Tawkify Inc., a US-based matchmaking company, acquired S'More Inc. for an undisclosed amount. The acquisition enables Tawkify to enhance its technology-driven matchmaking services by integrating S'More's technology and values into its mobile platform. This merger combines human-led matchmaking with app-based features, fostering deeper emotional connections and promoting meaningful relationships over superficial attraction. S'More Inc. is a US-based dating app focused on encouraging more authentic, non-superficial connections.

Major players in the online dating and matchmaking market are ProSiebenSat.1 Media SE, Match Group Inc., Tinder, Bumble Inc., Kunlun Tech Co Ltd, Tantan, Jeevansathi, Shaadi.com, Happn, Baihe Network Co. Ltd., Coffee Meets Bagel, PAG, Christian Mingle, HER, Taimi, Feeld, Love Group Global, Sapio, Enverro Limited, Muslima.

North America was the largest region in the online dating and matchmaking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in online dating and matchmaking report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the online dating and matchmaking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Online dating and matchmaking refer to digital platforms and services designed to connect individuals seeking romantic relationships, companionship, or marriage. These platforms utilize user profiles, preferences, and often algorithms or artificial intelligence (AI) to suggest compatible matches. Online dating and matchmaking provide an efficient and convenient way for users to find meaningful personal connections.

The primary service types in online dating and matchmaking include dating apps, matchmaking services, social dating, adult dating, and niche dating. Dating apps are mobile-based platforms that enable users to create profiles, browse potential matches, and communicate through features such as messaging, video calls, or other real-time communication tools. These apps are accessible on smartphones, tablets, and desktops. The revenue models for these platforms typically include subscriptions, advertisements, and in-app purchases. The applications cater to a diverse range of users, including general dating platforms and those specifically designed for lesbian, gay, bisexual, and transgender (LGBT) communities.

The online dating and matchmaking market research report is one of a series of new reports that provides online dating and matchmaking market statistics, including online dating and matchmaking industry global market size, regional shares, competitors with an online dating and matchmaking market share, detailed online dating and matchmaking market segments, market trends and opportunities, and any further data you may need to thrive in the online dating and matchmaking industry. This online dating and matchmaking market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online dating and matchmaking market includes revenues earned by entities such as compatibility algorithm matching, background verification services, video and voice dating features, interest-based matchmaking, event-driven dating experiences, real-time user activity insights, and multilingual support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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