Online Dating and Matchmaking Market Report 2026

The online dating and matchmaking market size has grown strongly in recent years. It will grow from $9.85 billion in 2025 to $10.77 billion in 2026 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to increasing smartphone penetration, growth of social networking culture, rising acceptance of online relationships, expansion of mobile payment systems, increasing urbanization and busy lifestyles.

The online dating and matchmaking market size is expected to see strong growth in the next few years. It will grow to $15.35 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to increasing adoption of immersive dating experiences, rising demand for privacy-centric platforms, expansion of subscription-based monetization models, growing use of behavioral analytics, increasing focus on inclusive dating platforms. Major trends in the forecast period include increasing use of ai-based matchmaking algorithms, rising adoption of video and live interaction features, growing focus on profile verification and safety, expansion of niche and community-based platforms, enhanced personalization of user experiences.

The rising adoption of virtual dating experiences is expected to propel the growth of the online dating and matchmaking market going forward. Virtual dating experiences involve digital interactions in which individuals connect through video calls, virtual reality (VR), dating applications, or online chat platforms, simulating real-life dating without physical presence. The demand for virtual dating experiences is increasing due to a growing emphasis on convenience, accessibility, and safety, as users can interact from their homes while maintaining greater control over personal boundaries. Online dating and matchmaking platforms support virtual dating by enabling seamless connections between individuals across geographies, making it easier to meet potential partners anytime and anywhere. These platforms enhance engagement through innovative features such as video calling, interactive profiles, and virtual environments that improve communication and relationship-building. For instance, in October 2023, according to PYMNTS.com, a US-based financial services media company, dating app usage grew by 21% year over year, with approximately 13 million additional users in 2023 compared to 2022. Therefore, the rising popularity of virtual dating experiences is driving the growth of the online dating and matchmaking market.

Companies in the online dating and matchmaking market are developing innovative solutions, such as real-time video chat features, to provide users with more immersive and meaningful connection experiences. Real-time video chat allows users to engage in live, face-to-face conversations via their devices, offering immediate visual and audio interaction that replicates in-person meetings. This feature enables users to observe body language, facial expressions, and tone, which help build trust and emotional connection. For example, in May 2024, Dating.com, a US-based online dating platform, introduced a virtual reality (VR) feature that enhances user interaction with 360° immersive VR video chat. This feature allows users with compatible virtual reality headsets to engage in lifelike conversations that simulate real-world dating environments. By combining realistic video and audio interactions, the platform fosters stronger emotional connections and makes virtual dates feel more dynamic and engaging.

In February 2023, Tawkify Inc., a US-based matchmaking company, acquired S'More Inc. for an undisclosed amount. The acquisition enables Tawkify to enhance its technology-driven matchmaking services by integrating S'More's technology and values into its mobile platform. This merger combines human-led matchmaking with app-based features, fostering deeper emotional connections and promoting meaningful relationships over superficial attraction. S'More Inc. is a US-based dating app focused on encouraging more authentic, non-superficial connections.

Major companies operating in the online dating and matchmaking market report are Match Group Inc, Tinder, Bumble Inc, OkCupid, eHarmony, Hinge, Grindr, Plenty of Fish, Zoosk, Spark Networks SE, Happn, Shaadi.com, Matrimony.com, ParshipMeet Group, Her (HER Global), Muzz, Paktor Pte Ltd, Raya App Inc, Gleeden, AnastasiaDate, The League App Inc, BlackPeopleMeet, InterracialMatch, MillionaireMatch.

North America was the largest region in the online dating and matchmaking market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online dating and matchmaking market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online dating and matchmaking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online dating and matchmaking market includes revenues earned by entities such as compatibility algorithm matching, background verification services, video and voice dating features, interest-based matchmaking, event-driven dating experiences, real-time user activity insights, and multilingual support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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