Social Business Intelligence Global Market Report 2025

The social business intelligence market size has grown rapidly in recent years. It will grow from $26.54 billion in 2024 to $29.95 billion in 2025 at a compound annual growth rate (CAGR) of 12.8%. The growth during the historical period can be credited to the growing integration of social data with enterprise systems, the expanding trend of personalized customer engagement, the surge in user-generated content, the heightened use of sentiment analysis tools, and the increasing need for competitive benchmarking using social insights.

The social business intelligence market size is expected to see rapid growth in the next few years. It will grow to $48.31 billion in 2029 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period can be attributed to the rising adoption of AI and machine learning in analytics, a stronger emphasis on optimizing customer experience, the growing use of mobile-based business intelligence solutions, the increasing utilization of big data from social channels, and the rising demand for predictive social analytics. Key trends expected during this period include advancements in natural language processing for extracting social insights, the evolution of advanced data visualization methods for social metrics, the creation of industry-specific social intelligence platforms, innovations in real-time social media monitoring tools, and progress in integrating social business intelligence with CRM systems.

The increasing use of social media for entertainment is expected to drive the growth of the social business intelligence market. Social media platforms allow users to create, share, and interact with content in real time. This rise in usage is largely attributed to the popularity of short-form video content, which appeals to users' shorter attention spans and provides quick, engaging experiences during free moments. Social business intelligence tools are valuable in this context as they analyze trends, user behaviors, and engagement patterns to support targeted marketing and content strategies. For example, in January 2024, the University of Maine reported that 150 million new social media users were added between April 2022 and April 2023 - a 3.2% year-over-year increase. This translates to about 410,000 new users daily, or 4.7 every second. Users accessed an average of 6.6 different social networks per month and spent approximately 2 hours and 24 minutes on social media each day. This growing engagement is contributing to the expansion of the social business intelligence market.

Companies in the social business intelligence space are prioritizing the development of advanced technologies such as AI-powered analytics and machine learning algorithms. These technologies offer real-time, highly accurate insights that improve decision-making. AI-powered analytics processes large volumes of data to identify meaningful patterns and trends, while machine learning algorithms allow systems to continuously improve by learning from data. In April 2023, Ukraine-based YouScan introduced Insights Copilot, an AI-driven assistant integrated with ChatGPT. This tool allows users to derive actionable insights from social media data through a conversational interface, streamlining the analysis of customer sentiment, trends, and brand perception. By being embedded in YouScan’s dashboard, it significantly cuts down on manual analysis time and enhances decision-making in marketing and customer experience functions.

In June 2023, ThoughtSpot, a US-based AI-powered analytics company, acquired Mode Analytics for $200 million. The acquisition aimed to expand ThoughtSpot’s analytics capabilities by incorporating Mode Analytics’ collaborative data exploration and visualization features, thereby strengthening its role in the modern data ecosystem. Mode Analytics, also based in the US, provides social business intelligence solutions.

Major players in the social business intelligence market are Google LLC, Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Zoho Corporation Pvt. Ltd., Ipsos S.A., Qualtrics International Inc., Brandwatch, Alteryx Inc., QlikTech International AB (Qlik), Hootsuite Inc., Domo Inc., Sprout Social Inc., Sisense Inc., Acquia Inc., Emplifi Inc., Quid Inc., GoodData Corporation.

North America was the largest region in the social business intelligence market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in social business intelligence report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the social business intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Social business intelligence involves analyzing and integrating social media data with business information to produce actionable insights, enhance decision-making, and boost customer interaction. Its main objective is to utilize social data to gain insights into market trends, brand sentiment, and consumer behavior. It also facilitates real-time strategic changes, strengthens a company’s competitive position, enhances marketing performance, and supports data-driven business development.

The primary components of social business intelligence are solutions and services. Solutions refer to tools and platforms that process data from social media and other digital sources, enabling organizations to make informed choices and enhance customer experiences. These solutions can be implemented via different deployment models, including cloud-based and on-premises systems. They are adopted by organizations of various sizes, from large enterprises to small and medium-sized businesses (SMEs). The data is collected from a range of sources, such as social media channels, websites, online communities, professional networks, and multimedia platforms. Social business intelligence is applied across numerous industries, including retail, manufacturing, government and public services, media and entertainment, transportation and logistics, banking, financial services and insurance (BFSI), telecommunications and information technology (IT), healthcare and life sciences, tourism and hospitality, among others.

The social business intelligence market research report is one of a series of new reports that provides social business intelligence market statistics, including the social business intelligence industry global market size, regional shares, competitors with the social business intelligence market share, detailed social business intelligence market segments, market trends, and opportunities, and any further data you may need to thrive in the social business intelligence industry. This social business intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The social business intelligence market consists of revenues earned by entities by providing services such as social data analytics, sentiment analysis, trend forecasting, customer behavior insights, and real-time business intelligence solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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