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Social Business Intelligence (SBI) is a type of Information Management that focuses on the analysis of data from social media sources. It is used to gain insights into customer behavior, market trends, and competitor strategies. SBI combines traditional business intelligence with social media analytics to provide a comprehensive view of the market. It enables organizations to identify opportunities, develop strategies, and measure the success of their campaigns.
SBI solutions are used by organizations to monitor customer sentiment, track brand mentions, and analyze competitor activities. It also helps organizations to identify influencers, measure the impact of campaigns, and optimize their marketing efforts.
Some of the companies in the Social Business Intelligence market include IBM, Oracle, Microsoft, Salesforce, Adobe, SAS, Tableau, and Hootsuite. Show Less Read more
