Personalized Vitamins Global Market Report 2025

The personalized vitamins market size has grown rapidly in recent years. It will grow from $5.78 billion in 2024 to $6.58 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth observed during the historic period can be attributed to factors such as increased consumer awareness about nutrition, the rising popularity of general wellness supplements, the expanding reach of e-commerce in health products, the growth of health-oriented retail chains, and the greater adoption of preventive healthcare.

The personalized vitamins market size is expected to see rapid growth in the next few years. It will grow to $9.65 billion in 2029 at a compound annual growth rate (CAGR) of 10%. The anticipated growth in the forecast period is driven by a growing interest in DNA-based nutrition, a rising demand for personalized wellness solutions, the increasing use of at-home health testing kits, a stronger focus on chronic disease prevention, and the broader availability of direct-to-consumer platforms. Key trends during this period include advancements in nutrigenomics technology, innovations in vitamin delivery systems, increased investment in research and development, and progress in AI-driven health analysis and its integration with wearable devices.

The increasing health awareness is expected to drive the growth of the personalized vitamins market in the future. Health awareness involves individuals' understanding of how to maintain and improve their health, including the significance of regular checkups, balanced diets, exercise, hygiene, and disease prevention. This rising awareness is mainly fueled by better access to health information through digital platforms, which help individuals gain a deeper understanding of health risks, preventive measures, and healthier lifestyle choices. Personalized vitamins play a key role in promoting health awareness by helping individuals understand their specific nutritional needs and make informed health decisions. For example, a 2022 survey conducted by the International Food Information Council found that 52% of American adults aged 18-80 and Gen Z consumers (ages 18-24) followed a specific diet or eating pattern, up from 39% in 2021. Popular approaches included clean eating (16%), mindful eating (14%), and calorie counting (13%). Thus, growing health awareness is fueling the personalized vitamins market.

Leading companies in the personalized vitamins sector are focusing on creating innovative solutions, such as genomic-based personalization, to develop tailored supplement regimens. Genomic-based personalization involves analyzing a person’s DNA to identify their specific nutritional needs, allowing companies to offer more accurate and effective health solutions. For example, in January 2023, GenoPalate Inc., a US-based nutritional genomics company, introduced GenoVit, a personalized supplement line created using DNA analysis. GenoVit offers custom vitamin formulas based on an individual’s genetic profile, age, gender, and current diet. This also includes an at-home DNA kit to analyze users' nutrient needs, providing science-backed, personalized nutrition. The supplements aim to eliminate guesswork and help individuals meet their precise nutrient requirements, supporting overall wellness. This launch highlights GenoPalate’s commitment to offering precision-based, affordable health solutions instead of a one-size-fits-all approach.

In May 2022, Nestlé Health, a Swiss company offering nutrition products, acquired Puravida, a US-based personalized vitamins company, for an undisclosed sum. This acquisition was aimed at strengthening Nestlé Health’s presence in Brazil’s health and wellness market by utilizing Puravida’s portfolio of natural, organic, and plant-based nutritional products to cater to the growing demand for healthier lifestyle choices in the region.

Major players in the personalized vitamins market are BASF SE, Bayer AG, Amway Corporation, Viome Life Sciences Inc., Vitagene Inc., Biovencer Healthcare Private Limited, VitaminLab Inc., Habit Food Personalized LLC, HUM Nutrition Inc., InsideTracker, Nutrigenomix Inc., Persona Nutrition, Vous Vitamin LLC, Nourished, Tespo Inc., Elo Health Inc., Genetic Direction LLC, GX Sciences LLC, Rootine Inc., Vitl Ltd.

North America was the largest region in the personalized vitamins market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in personalized vitamins report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the personalized vitamins market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Personalized vitamins are customized dietary supplements designed to meet an individual’s specific health profile, lifestyle, genetic composition, and nutritional requirements. This approach generally involves gathering data through online health assessments, DNA tests, or blood tests to determine particular deficiencies or health objectives. Based on this information, a personalized mix of vitamins, minerals, and other nutrients is recommended to enhance overall wellness, energy, immunity, or address specific health issues.

Personalized vitamins mainly fall into two categories wellness supplements and disease-focused supplements. Wellness supplements are designed to improve overall health by meeting individual nutritional needs and supporting daily well-being. These supplements come in a range of formats, including tablets, capsules, powders, gummies, chewables, liquids, and softgels. They are available through various distribution channels, such as supermarkets, hypermarkets, specialty stores, retail pharmacies, online pharmacies, and e-commerce platforms. Personalized vitamins are used by a broad spectrum of consumers, including direct-to-consumer services, wellness and fitness centers, hospitals, clinics, and more.

The personalized vitamins market research report is one of a series of new reports that provides personalized vitamins market statistics, including the personalized vitamins industry global market size, regional shares, competitors with the personalized vitamins market share, detailed personalized vitamins market segments, market trends, and opportunities, and any further data you may need to thrive in the personalized vitamins industry. This personalized vitamin market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personalized vitamins market consists of sales of personalized multivitamins, DNA-based supplements, blood test-based vitamins, lifestyle-based vitamins, and condition-specific supplements. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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