Temporary Tattoo Global Market Report 2025

The temporary tattoo market size has grown strongly in recent years. It will grow from $1.03 billion in 2024 to $1.11 billion in 2025 at a compound annual growth rate (CAGR) of 8%. The growth during the historic period can be linked to the rising popularity of body art among millennials, the increasing impact of pop culture and celebrities, the growing demand for temporary fashion statements, heightened awareness of skin-safe and non-toxic inks, and expanded use in movie and theater productions.

The temporary tattoo market size is expected to see strong growth in the next few years. It will grow to $1.5 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth expected in the forecast period can be attributed to the increasing demand for personalized and custom tattoo designs, rising popularity in fashion and runway events, expanding e-commerce presence and direct-to-consumer sales models, the growing influence of social media trends and influencers, and a higher demand for waterproof and long-lasting products. Key trends in the forecast period include advancements in technology-driven skin-safe materials, incorporation into fashion and apparel, use in advertising campaigns, innovations in ink transparency and layering techniques, improvements in tattoo removal methods, and the development of skin-monitoring tattoos.

The growing influence of social media is expected to propel the growth of the temporary tattoo market going forward. Social media refers to digital platforms and applications that enable users to create, share, and interact with content and each other in real time. The increasing impact of social media stems from its power to quickly share striking visual trends and styles, which in turn influence consumer behavior. Social media enhances temporary tattoos by rapidly spreading creative and trendy designs, making them highly accessible and popular among diverse audiences. It encourages user engagement through sharing and customization, boosting the appeal and adoption of temporary tattoos as a fun and expressive form of self-expression. For instance, in January 2022, according to Hootsuite, a Canada-based software development company, the number of social media users worldwide reached 4.62 billion in 2022, an increase of more than 10% compared to 2021, with 424 million new users added. Therefore, the growing influence of social media is driving the growth of the temporary tattoo market.

Leading companies operating in the temporary tattoo market are focusing on developing licensed and character-based collections, such as Peanuts-themed tattoos, to attract fans and boost sales. Peanuts-themed tattoos are temporary tattoos featuring characters and designs from the Peanuts comic strip. For instance, in October 2024, Tattly, Inc., a US-based design-focused company, launched a new collection of 16 temporary tattoos featuring artwork from the Peanuts comic strip, including beloved characters such as Snoopy and Charlie Brown. This move reflects a broader industry trend where major brands leverage popular licensed characters to engage fans and drive sales growth.

In January 2022, BIC, a France-based manufacturing company, acquired Inkbox Ink Incorporated for $65 million. With this acquisition, BIC aims to become a leader in the fast-growing DIY skin creative industry by expanding its human expression portfolio and strengthening its direct-to-consumer and e-commerce capabilities. Inkbox Ink Incorporated is a Canada-based manufacturing company that specializes in semi-permanent tattoos that offer a realistic alternative to traditional tattoos.

Major players in the temporary tattoo market are Grifoll Laboratories S.A., TM International Group Inc., StickerYou Inc., Kryolan GmbH, Game Faces LLC, Savvi Cosmetics Inc., The Henna Guys Inc., Conscious Ink, EasyTatt Ink Co., E-Z Ink Inc., Flash Tattoos LLC, Glitter Body Art Ltd, Mi Ink Tattoos, Momentary Ink LLC, Prinker Korea Inc., Tattify LLC, TattooFun Inc., Tinsley Transfers Inc., Ephemeral Tattoo, and SafetyTat LLC.

North America was the largest region in the temporary tattoo market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in temporary tattoo report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the temporary tattoo market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A temporary tattoo is a non-permanent image or design applied to the skin, usually through water-transfer, press-on, or henna-based techniques. It imitates the look of a real tattoo but fades or washes away after a short time. Its primary purpose is decorative or expressive, commonly used for fashion, events, cultural celebrations, or promotional purposes. Temporary tattoos are painless and safe for people of all ages.

The primary categories of temporary tattoos include decal, airbrush, henna, paint, and dye. A decal temporary tattoo consists of a pre-printed design on special transfer paper that is applied to the skin using water and pressure. The designs vary from traditional or classic styles to modern and trendy patterns, custom artwork, and temporary text tattoos. These products serve a variety of consumer groups, such as adults, children, teens, and unisex users, and are available through both online and offline channels. The primary end users include individual consumers, event organizers, the fashion and beauty industry, and the entertainment and media sectors.

The temporary tattoo market research report is one of a series of new reports that provides temporary tattoo market statistics, including the temporary tattoo industry's global market size, regional shares, competitors with the temporary tattoo market share, detailed temporary tattoo market segments, market trends and opportunities, and any further data you may need to thrive in the temporary tattoo market. This temporary tattoo market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The temporary tattoo market consists of sales of press-on tattoos, airbrush tattoos, sticker tattoos, and water-transfer tattoos. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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