Temporary Tattoo Market Report 2026

The temporary tattoo market size has grown strongly in recent years. It will grow from $1.11 billion in 2025 to $1.2 billion in 2026 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to growth of body art acceptance across age groups, expansion of event-based body decoration trends, increasing availability of affordable temporary tattoos, rising influence of pop culture and fashion, growth of retail and e-commerce channels.

The temporary tattoo market size is expected to see strong growth in the next few years. It will grow to $1.61 billion in 2030 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to increasing demand for biodegradable tattoo materials, rising customization through digital printing, expansion of influencer-driven fashion trends, growing adoption in marketing campaigns, increasing focus on regulatory compliance for skin products. Major trends in the forecast period include increasing demand for custom and personalized tattoo designs, rising adoption of skin-safe and eco-friendly inks, growing use of temporary tattoos in events and promotions, expansion of online tattoo customization platforms, enhanced focus on fashion-oriented body art.

The increasing influence of social media is expected to drive the growth of the Temporary Tattoo market in the coming years. Social media refers to digital platforms and applications that enable users to create, share, and engage with content while interacting with online communities. This influence is rising due to the growing number of users worldwide, which enhances digital connectivity and content engagement. Temporary tattoos benefit from this trend by gaining visibility and adoption through social media, where users discover new designs, share their looks, and participate in trending content, thereby boosting demand. For example, in January 2024, DataReportal, a UK-based digital insights source, reported that global social media users had grown to 5.04 billion, an increase of 266 million users (5.6 %) compared with the previous year. Consequently, the growing role of social media is supporting the expansion of the Temporary Tattoo market.

Key players in the temporary tattoo market are focusing on developing licensed and character-based collections, such as Peanuts-themed tattoos, to attract fans and increase sales. Peanuts-themed tattoos feature characters and designs from the Peanuts comic strip. For instance, in October 2024, Tattly Inc., a US-based design-focused company, launched a collection of 16 temporary tattoos showcasing artwork from the Peanuts comic strip, including popular characters such as Snoopy and Charlie Brown. This reflects a broader industry trend of leveraging licensed characters to engage consumers and drive sales growth.

In May 2024, Like Ink AB, a Sweden-based temporary tattoo provider, acquired the assets of Fake Tattoos AB for an undisclosed amount. Through this acquisition, Like Ink aims to strengthen its position in the temporary tattoo industry by combining both companies’ expertise and networks to offer high-quality, custom-designed temporary tattoos to private customers, associations, and businesses across Europe and the UK. Fake Tattoos AB is a Sweden-based temporary tattoo company with over a decade of experience in the market.

Major companies operating in the temporary tattoo market are TM International Group Inc., StickerYou Inc, Kryolan GmbH, Game Faces LLC, Savvi Cosmetics Inc., The Henna Guys Inc, Conscious Ink, EasyTatt Ink Co., E-Z Ink Inc., Flash Tattoos LLC, Glitter Body Art Ltd, Mi Ink Tattoos, Momentary Ink LLC, Prinker Korea Inc., Tattify LLC, TattooFun Inc., Tinsley Transfers Inc., SafetyTat LLC, Inkbox Ink Inc., Tattoorary LLC, Fake Tats LLC.

North America was the largest region in the temporary tattoo market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the temporary tattoo market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the temporary tattoo market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The temporary tattoo market consists of sales of press-on tattoos, airbrush tattoos, sticker tattoos, and water-transfer tattoos. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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