Social Media Listening Global Market Report 2025

The social media listening market size has grown rapidly in recent years. It will grow from $8.85 billion in 2024 to $10.37 billion in 2025 at a compound annual growth rate (CAGR) of 17.2%. The growth in the historic period can be attributed to the surge in social media usage, rising demand for real-time customer insights, increased focus on brand reputation management, the growth of influencer marketing, the expansion of digital marketing strategies, and the growing need for competitive intelligence across various industries.

The social media listening market size is expected to see rapid growth in the next few years. It will grow to $19.37 billion in 2029 at a compound annual growth rate (CAGR) of 16.9%. The growth in the forecast period can be attributed to the rising demand for AI-driven sentiment analysis, an increased focus on personalized customer experience, the expansion of influencer marketing strategies, the growth of e-commerce platforms, adoption by non-traditional sectors such as healthcare and government, and the need for real-time reputation and crisis management solutions. Major trends in the forecast period include advancements in AI-powered sentiment analysis, multilingual data processing capabilities, integration with CRM platforms, real-time crisis detection, the rise of predictive analytics, influencer performance tracking, and monitoring of voice and video content across emerging social media platforms.

The expanding popularity of influencer marketing is expected to boost the social media listening market. Influencer marketing leverages influential individuals with large, engaged audiences on social platforms, blogs, or other digital channels to promote brands, products, or services. This approach is gaining traction as brands seek authentic endorsements to reach niche, highly engaged consumers more effectively than traditional advertising. Social media listening plays a key role by identifying trending topics, audience preferences, and top influencers, enabling brands to form precise and impactful partnerships. For example, in November 2024, Kolsquare, a France-based software firm, projected that influencer marketing ad spend in the UK would reach £930 million (US$1.17 billion) in 2024, with a 48.5% increase expected by 2029 to £1.3 billion (US$1.63 billion). This growth in influencer marketing is directly fueling the expansion of the social media listening market.

Key players in the social media listening space are introducing AI-powered technologies to improve real-time data analysis and deliver actionable insights from social conversations. These AI solutions leverage machine learning and natural language processing to process massive volumes of social media data efficiently. For instance, in April 2023, YouScan, a Ukraine-based software company, unveiled Insights Copilot, an AI-enhanced social listening tool powered by OpenAI’s ChatGPT. This platform enables users to query social data using natural language instead of complex interfaces, supports over 90 languages for data input, and outputs insights in English. Features include threaded conversations for follow-ups, automatic visual chart generation, and deep qualitative analysis such as sentiment detection, brand perception, and trending topic identification in real time.

In April 2024, Canadian software provider Hootsuite acquired Luxembourg-based Talkwalker, a SaaS company specializing in social listening and trend analytics. The acquisition aims to integrate Talkwalker’s AI-powered social listening technology into Hootsuite’s platform, enhancing data-driven insights and improving social media campaign effectiveness.

Major players in the social media listening market are Salesforce Inc., Adobe Inc., Oracle Corporation, Brandwatch LLC, Sprinklr Inc., Meltwater N.V., Hootsuite Inc., Dataminr Inc., Emplifi Inc., NetBase Quid Inc., Digimind SAS, Synthesio Inc., Agorapulse SAS, Awario, Zignal Labs Inc., Lexalytics Inc., BuzzSumo Ltd., Mentionlytics Ltd., Mention SAS, and Keyhole Software Inc.

North America was the largest region in the social media listening market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in social media listening report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the social media listening market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Social media listening refers to the practice of monitoring and analyzing online discussions and content across social media platforms to understand public sentiment, identify trends, and observe consumer behavior. It enables brands and organizations to track mentions of their products, services, or related topics, supporting data-driven decisions and enhancing customer engagement.

The primary solutions in social media listening include software and services. Software consists of a collection of instructions, programs, or data used to operate computers and carry out specific tasks. These solutions are offered through various deployment models, such as on-premises and cloud-based options. Key applications include customer experience management, competitive benchmarking, brand management, marketing campaign optimization, sales and lead generation, product development and innovation, and more. Social media listening is widely used across diverse industries, including banking, financial services, and insurance (BFSI), retail and e-commerce, IT and telecommunications, media and entertainment, and others.

The social media listening market research report is one of a series of new reports that provides social media listening market statistics, including the social media listening industry global market size, regional shares, competitors with the social media listening market share, detailed social media listening market segments, market trends, and opportunities, and any further data you may need to thrive in the social media listening industry. This social media listening market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The social media listening market consists of revenues earned by entities by providing services such as brand monitoring, competitor analysis, and customer sentiment analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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