Maternal Nutrition Supplement Global Market Report 2025

The maternal nutrition supplement market size has grown strongly in recent years. It will grow from $11.0 billion in 2024 to $11.86 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth during the historic period can be attributed to factors such as increasing urbanization and lifestyle changes, higher birth rates in developing countries, enhanced support from government initiatives, the growing impact of digital health platforms, and the rising popularity of personalized nutrition.

The maternal nutrition supplement market size is expected to see strong growth in the next few years. It will grow to $15.83 billion in 2029 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to increasing awareness of maternal health and nutrition, a rising prevalence of nutrient deficiencies, a growing emphasis on preventive healthcare, increasing demand for prenatal and postnatal supplements, and rising disposable incomes. Key trends expected during this period include technological advancements in nutrient delivery systems, the integration of artificial intelligence (AI) and data analytics, progress in functional food technologies, advancements in nanotechnology, and innovation driven by technology in probiotic and prebiotic formulations.

The increasing prevalence of nutritional deficiencies among pregnant women is expected to drive the expansion of the maternal nutrition supplement market in the coming years. Nutritional deficiencies in pregnant women refer to insufficient levels of vital vitamins, minerals, or nutrients necessary to maintain maternal health and ensure proper fetal growth and development. These deficiencies arise primarily from inadequate dietary intake, as pregnant women’s nutritional requirements significantly increase to support fetal development and maternal well-being. Maternal nutrition supplements help prevent these deficiencies by supplying essential vitamins and minerals critical for a healthy pregnancy. They promote fetal growth and lower the risk of complications for both mother and child. For example, in December 2023, a survey conducted by the University of Southampton, a UK-based research institution, involving 1,729 pregnant women from high-income countries including the UK, New Zealand, and Singapore, found that 90% of participants lacked key vitamins essential for healthy pregnancies and fetal health. Therefore, the rising prevalence of nutritional deficiencies in pregnant women is fueling the growth of the maternal nutrition supplement market.

Leading companies in the maternal nutrition supplement sector are concentrating on developing innovative products like synbiotic supplements to improve maternal gut health, immunity, and nutrient absorption. Synbiotic supplements combine probiotics (beneficial live bacteria) and prebiotics (non-digestible fibers that nourish these bacteria), working synergistically to boost gut health and overall wellness. For instance, in July 2023, Danone S.A., a France-based food company, launched Almimama, a science-backed synbiotic supplement designed to reduce the risk of mastitis in pregnant and breastfeeding women, thereby supporting longer and healthier breastfeeding periods. The formula uniquely blends Lactobacillus salivarius PS2 and prebiotics to promote breast health and maternal well-being.

In February 2022, Orkla Health AS, a Norway-based health company, acquired Healthspan Group Limited for an undisclosed sum. This acquisition aims to broaden Orkla Health’s consumer health portfolio, accelerate growth within the UK market, and strengthen its direct-to-consumer capabilities. Healthspan Group Limited is a UK-based wellness company that provides essential maternal nutrition supplements such as folic acid and omega-3, supporting women during pregnancy and preconception.

Major players in the maternal nutrition supplement market are Nestlé S.A., Unilever plc, Bayer AG, Abbott Laboratories, GSK plc, Danone S.A., Reckitt Benckiser Group PLC, Hindustan Unilever Limited, Amway Corp., Apollo India Private Limited, Nature’s Way Products LLC, MegaFood, New Chapter Inc, Akesiss Pharma Pvt. Ltd, O Positiv Inc., Mommy's Bliss Inc., Pink Stork LLC, Ritual Inc., UpSpring LLC, Motherlove Herbal Company, Zywie Ventures Private Limited, Fairhaven Health LLC, HealthyHey Nutraceuticals Private Limited, Legendairy Milk LLC, Maxi Health Research Inc., GMN HealthCare Private Limited, Rumina Naturals Ltd., Vitalpax Inc., and FullWell Prenatal.

Asia-Pacific was the largest region in the maternal nutrition supplement market in 2024, and it is expected to be the fastest-growing region in the forecast period. The regions covered in maternal nutrition supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the maternal nutrition supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Maternal nutrition supplements are specially formulated products intended to fulfill the increased nutritional requirements of women during pregnancy and lactation. These supplements generally include essential vitamins, minerals, proteins, and other nutrients that contribute to maternal health, fetal development, and positive birth outcomes. Their primary objective is to prevent nutrient deficiencies and ensure the well-being of both mother and child during key growth stages.

The main product categories of maternal nutrition supplements include vitamins and minerals, protein supplements, herbal supplements, omega fatty acid supplements, and probiotics. Vitamins and minerals are vital micronutrients needed in small quantities to support bodily growth, development, and overall health. These supplements are formulated using natural, synthetic, organic, and non-GMO ingredients and come in a variety of forms such as tablets, capsules, powders, liquids, and others to suit different consumer needs. They are distributed through various channels, including online platforms, pharmacies and drugstores, supermarkets and hypermarkets, health and wellness stores, and hospitals and clinics. The primary users are pregnant women, lactating women, women preparing for pregnancy, as well as healthcare professionals and providers.

The maternal nutrition supplement market research report is one of a series of new reports that provides maternal nutrition supplement market statistics, including the maternal nutrition supplement industry's global market size, regional shares, competitors with the maternal nutrition supplement market share, detailed maternal nutrition supplement market segments, market trends and opportunities, and any further data you may need to thrive in the maternal nutrition supplement market. This maternal nutrition supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The maternal nutrition supplements market consists of sales of collagen peptides, fortified food and beverages, electrolytes, and prebiotic fibers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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