Maternal Nutrition Supplement Market Report 2026

The maternal nutrition supplement market size has grown strongly in recent years. It will grow from $11.86 billion in 2025 to $12.77 billion in 2026 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to increasing awareness of maternal health, expansion of prenatal care programs, rising supplement consumption among pregnant women, growth in healthcare provider recommendations, availability of fortified nutrition products.

The maternal nutrition supplement market size is expected to see strong growth in the next few years. It will grow to $16.98 billion in 2030 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to increasing demand for personalized nutrition solutions, rising investments in maternal health research, expansion of e-commerce healthcare platforms, growing preference for organic and non-gmo supplements, increasing focus on preventive maternal care. Major trends in the forecast period include increasing demand for prenatal vitamin formulations, growing adoption of omega and probiotic supplements, rising focus on personalized maternal nutrition, expansion of online supplement distribution channels, enhanced emphasis on clean-label ingredients.

The increasing prevalence of nutritional deficiencies among pregnant women is expected to drive the growth of the maternal nutrition supplement market in the coming years. Nutritional deficiencies during pregnancy refer to insufficient intake of essential vitamins, minerals, and nutrients required to support maternal health and the healthy growth and development of the fetus. These deficiencies are becoming more common as nutritional requirements rise significantly during pregnancy, while dietary intake often remains inadequate to meet these increased needs. Maternal nutrition supplements help prevent such deficiencies by supplying essential vitamins and minerals necessary for a healthy pregnancy, supporting fetal development, and reducing the risk of complications for both the mother and the baby. For instance, in December 2023, according to a survey conducted by the University of Southampton, a UK-based research university, involving 1,729 pregnant women from high-income countries including the UK, New Zealand, and Singapore, around 90% of participants were found to lack key vitamins critical for healthy pregnancies and fetal well-being. Therefore, the growing prevalence of nutritional deficiencies among pregnant women is fueling the expansion of the maternal nutrition supplement market.

Leading companies operating in the maternal nutrition supplement market are concentrating on the development of innovative offerings, such as synbiotic supplements, to improve maternal gut health, strengthen immunity, and enhance nutrient absorption. Synbiotic supplements combine probiotics, which are beneficial live microorganisms, with prebiotics, which are non-digestible fibers that support the growth of these microorganisms, working together to promote gut health and overall wellness. For example, in July 2023, Danone S.A., a France-based food company, introduced Almimama, a science-based synbiotic supplement formulated to reduce the risk of mastitis in pregnant and breastfeeding women. The product supports longer and healthier breastfeeding by combining Lactobacillus salivarius PS2 with prebiotics to promote breast health and maternal well-being.

In October 2024, MegaFood Inc., a US-based supplement manufacturer, partnered with Vitamin Angels to deliver essential vitamins and nutrients to more than 600,000 women and children globally. Through this collaboration, MegaFood seeks to strengthen its maternal and child nutrition initiatives by leveraging Vitamin Angels’ global distribution network to reach nutritionally vulnerable pregnant women, infants, and children. Vitamin Angels is a US-based public health nonprofit organization that provides evidence-based maternal and prenatal micronutrient supplementation to underserved populations worldwide.

Major companies operating in the maternal nutrition supplement market are Nestlé S.A., Unilever plc, Bayer AG, Abbott Laboratories, GSK plc, Danone S.A., Reckitt Benckiser Group PLC, Hindustan Unilever Limited, Amway Corp., Apollo India Private Limited, Nature’s Way Products LLC, MegaFood, New Chapter Inc., Akesiss Pharma Pvt. Ltd, O Positiv Inc., Mommy's Bliss Inc., Pink Stork LLC, Ritual Inc., UpSpring LLC, Motherlove Herbal Company, Zywie Ventures Private Limited, Fairhaven Health LLC, HealthyHey Nutraceuticals Private Limited, Legendairy Milk LLC, Maxi Health Research Inc., GMN HealthCare Private Limited, Rumina Naturals Ltd., Vitalpax Inc., FullWell Prenatal.

Asia-Pacific was the largest region in the maternal nutrition supplement market in 2025, and it is expected to be the fastest-growing region in the forecast period. The regions covered in the maternal nutrition supplement market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the maternal nutrition supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The maternal nutrition supplements market consists of sales of collagen peptides, fortified food and beverages, electrolytes, and prebiotic fibers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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