The luxury tourism vehicle rental market size has grown strongly in recent years. It will grow from $21.57 billion in 2025 to $23.28 billion in 2026 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to growth of luxury tourism, demand for premium ground transport, expansion of business travel, rising high net worth individuals, airport transfer demand.
The luxury tourism vehicle rental market size is expected to see strong growth in the next few years. It will grow to $31.24 billion in 2030 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to electric luxury vehicle adoption, integration of smart mobility platforms, growth of experiential travel, demand for privacy-focused transport, expansion of luxury tourism hubs. Major trends in the forecast period include electric and hybrid luxury fleets, chauffeur-driven premium services, app-based luxury booking platforms, experience-focused luxury mobility, personalized travel transportation.
The growth in global tourism is expected to accelerate the expansion of the luxury tourism vehicle rental market in the coming years. Tourism refers to the activity of traveling to and staying in destinations outside one’s usual surroundings for leisure, business, or other purposes. The increase in tourism is primarily driven by the greater affordability and accessibility of air travel, which has made international destinations reachable for a wider population. This rise in global tourism has led to stronger demand for premium travel experiences, increasing the need for luxury tourism vehicle rentals as travelers seek enhanced comfort, exclusivity, and convenience during their journeys. For example, in January 2024, according to the World Tourism Organization, a Spain-based specialized agency, around 975 million international tourists traveled between January 2023 and September 2023, representing a 38% increase compared with the same period in 2022. Therefore, the expansion of global tourism is driving the growth of the luxury tourism vehicle rental market.
Major companies operating in the luxury tourism vehicle rental market are emphasizing the development of high-end service offerings, such as premium concierge services, to improve customer satisfaction, convenience, and overall travel experiences. Premium concierge services are specialized rental features that offer personalized vehicle delivery, curbside pickup, and dedicated assistance, creating a seamless and luxurious rental process. For instance, in August 2025, Avis, an Australia-based vehicle rental company, introduced its Premium Curbside Concierge Service. This service provides VIP-level experiences through faster vehicle handover, personalized support, and priority assistance. The offering is designed to enhance customer experience and reinforce brand positioning by catering to high-end travelers seeking tailored and premium mobility solutions within the luxury tourism segment.
In November 2023, MakeMyTrip, an India-based online travel company, acquired a majority stake in Savaari Car Rentals for an undisclosed amount. Through this acquisition, MakeMyTrip expanded its road travel services by integrating Savaari’s chauffeur-driven intercity and local car rental offerings into its platform. Savaari Car Rentals is an India-based provider specializing in luxury tourism vehicle rental services.
Major companies operating in the luxury tourism vehicle rental market are Europcar Selection, Beverly Hills Rent-A-Car, Turo Inc., Mackie Luxury Car Rental, Avis Prestige, Hertz Dream Cars, Dream Luxury Car Hire, Enterprise Exotic Car Collection, Sixt Luxury Cars, LUXURY RENTAL CARS, Prestige Car Hire Ltd, Blue Chip Car Hire, The Ultimate Drive, Porsche Drive, Los Angeles Luxury Rentals, Car Hire Marbella, Luxury & Exotic Car Rentals, VIP Luxury Car Hire, Supercar Experiences, Exotic Car Rental Miami.
North America was the largest region in the luxury tourism vehicle rental market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the luxury tourism vehicle rental market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury tourism vehicle rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The luxury tourism vehicle rental market includes revenues earned by entities by through the airport transfers, chauffeur services, custom itinerary tours, event transportation, and multilingual driver support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The luxury tourism vehicle rental market size is expected to see strong growth in the next few years. It will grow to $31.24 billion in 2030 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to electric luxury vehicle adoption, integration of smart mobility platforms, growth of experiential travel, demand for privacy-focused transport, expansion of luxury tourism hubs. Major trends in the forecast period include electric and hybrid luxury fleets, chauffeur-driven premium services, app-based luxury booking platforms, experience-focused luxury mobility, personalized travel transportation.
The growth in global tourism is expected to accelerate the expansion of the luxury tourism vehicle rental market in the coming years. Tourism refers to the activity of traveling to and staying in destinations outside one’s usual surroundings for leisure, business, or other purposes. The increase in tourism is primarily driven by the greater affordability and accessibility of air travel, which has made international destinations reachable for a wider population. This rise in global tourism has led to stronger demand for premium travel experiences, increasing the need for luxury tourism vehicle rentals as travelers seek enhanced comfort, exclusivity, and convenience during their journeys. For example, in January 2024, according to the World Tourism Organization, a Spain-based specialized agency, around 975 million international tourists traveled between January 2023 and September 2023, representing a 38% increase compared with the same period in 2022. Therefore, the expansion of global tourism is driving the growth of the luxury tourism vehicle rental market.
Major companies operating in the luxury tourism vehicle rental market are emphasizing the development of high-end service offerings, such as premium concierge services, to improve customer satisfaction, convenience, and overall travel experiences. Premium concierge services are specialized rental features that offer personalized vehicle delivery, curbside pickup, and dedicated assistance, creating a seamless and luxurious rental process. For instance, in August 2025, Avis, an Australia-based vehicle rental company, introduced its Premium Curbside Concierge Service. This service provides VIP-level experiences through faster vehicle handover, personalized support, and priority assistance. The offering is designed to enhance customer experience and reinforce brand positioning by catering to high-end travelers seeking tailored and premium mobility solutions within the luxury tourism segment.
In November 2023, MakeMyTrip, an India-based online travel company, acquired a majority stake in Savaari Car Rentals for an undisclosed amount. Through this acquisition, MakeMyTrip expanded its road travel services by integrating Savaari’s chauffeur-driven intercity and local car rental offerings into its platform. Savaari Car Rentals is an India-based provider specializing in luxury tourism vehicle rental services.
Major companies operating in the luxury tourism vehicle rental market are Europcar Selection, Beverly Hills Rent-A-Car, Turo Inc., Mackie Luxury Car Rental, Avis Prestige, Hertz Dream Cars, Dream Luxury Car Hire, Enterprise Exotic Car Collection, Sixt Luxury Cars, LUXURY RENTAL CARS, Prestige Car Hire Ltd, Blue Chip Car Hire, The Ultimate Drive, Porsche Drive, Los Angeles Luxury Rentals, Car Hire Marbella, Luxury & Exotic Car Rentals, VIP Luxury Car Hire, Supercar Experiences, Exotic Car Rental Miami.
North America was the largest region in the luxury tourism vehicle rental market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the luxury tourism vehicle rental market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury tourism vehicle rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The luxury tourism vehicle rental market includes revenues earned by entities by through the airport transfers, chauffeur services, custom itinerary tours, event transportation, and multilingual driver support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Luxury Tourism Vehicle Rental Market Characteristics
3. Luxury Tourism Vehicle Rental Market Supply Chain Analysis
4. Global Luxury Tourism Vehicle Rental Market Trends and Strategies
5. Luxury Tourism Vehicle Rental Market Analysis of End Use Industries
7. Global Luxury Tourism Vehicle Rental Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Luxury Tourism Vehicle Rental Total Addressable Market (TAM) Analysis for the Market
9. Luxury Tourism Vehicle Rental Market Segmentation
10. Luxury Tourism Vehicle Rental Market Regional and Country Analysis
11. Asia-Pacific Luxury Tourism Vehicle Rental Market
12. China Luxury Tourism Vehicle Rental Market
13. India Luxury Tourism Vehicle Rental Market
14. Japan Luxury Tourism Vehicle Rental Market
15. Australia Luxury Tourism Vehicle Rental Market
16. Indonesia Luxury Tourism Vehicle Rental Market
17. South Korea Luxury Tourism Vehicle Rental Market
18. Taiwan Luxury Tourism Vehicle Rental Market
19. South East Asia Luxury Tourism Vehicle Rental Market
20. Western Europe Luxury Tourism Vehicle Rental Market
21. UK Luxury Tourism Vehicle Rental Market
22. Germany Luxury Tourism Vehicle Rental Market
23. France Luxury Tourism Vehicle Rental Market
24. Italy Luxury Tourism Vehicle Rental Market
25. Spain Luxury Tourism Vehicle Rental Market
26. Eastern Europe Luxury Tourism Vehicle Rental Market
27. Russia Luxury Tourism Vehicle Rental Market
28. North America Luxury Tourism Vehicle Rental Market
29. USA Luxury Tourism Vehicle Rental Market
30. Canada Luxury Tourism Vehicle Rental Market
31. South America Luxury Tourism Vehicle Rental Market
32. Brazil Luxury Tourism Vehicle Rental Market
33. Middle East Luxury Tourism Vehicle Rental Market
34. Africa Luxury Tourism Vehicle Rental Market
36. Luxury Tourism Vehicle Rental Market Competitive Landscape and Company Profiles
37. Luxury Tourism Vehicle Rental Market Other Major and Innovative Companies
40. Luxury Tourism Vehicle Rental Market High Potential Countries, Segments and Strategies
41. Appendix
Executive Summary
Luxury Tourism Vehicle Rental Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses luxury tourism vehicle rental market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for luxury tourism vehicle rental? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The luxury tourism vehicle rental market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Vehicle Type: Luxury Cars; Sport Utility Vehicle; Limousines; Vans; Other Vehicle Types2) By Booking Mode: Online; Offline
3) By Rental Duration: Short-Term; Long-Term
4) By End-User: Leisure Travelers; Business Travelers; Other End Users
Subsegments:
1) By Luxury Cars: Sedans; Coupes; Convertibles; Cabriolets; Roadsters2) By Sport Utility Vehicle (SUV): Luxury Compact Sport Utility Vehicle; Luxury Mid-Size Sport Utility Vehicle; Luxury Full-Size Sport Utility Vehicle; Luxury Crossovers
3) By Limousines: Stretch Limousines; Sport Utility Vehicle Limousines; Hummer Limousines; Classic Limousines
4) By Vans: Luxury Passenger Vans; Luxury Minivans; Executive Vans
5) By Other Vehicle Types: Motorhomes; Private Jets; Yachts; Helicopters
Companies Mentioned: Europcar Selection; Beverly Hills Rent-a-Car; Turo Inc.; Mackie Luxury Car Rental; Avis Prestige; Hertz Dream Cars; Dream Luxury Car Hire; Enterprise Exotic Car Collection; Sixt Luxury Cars; LUXURY RENTAL CARS; Prestige Car Hire Ltd; Blue Chip Car Hire; the Ultimate Drive; Porsche Drive; Los Angeles Luxury Rentals; Car Hire Marbella; Luxury & Exotic Car Rentals; VIP Luxury Car Hire; Supercar Experiences; Exotic Car Rental Miami
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Luxury Tourism Vehicle Rental market report include:- Europcar Selection
- Beverly Hills Rent-A-Car
- Turo Inc.
- Mackie Luxury Car Rental
- Avis Prestige
- Hertz Dream Cars
- Dream Luxury Car Hire
- Enterprise Exotic Car Collection
- Sixt Luxury Cars
- LUXURY RENTAL CARS
- Prestige Car Hire Ltd
- Blue Chip Car Hire
- The Ultimate Drive
- Porsche Drive
- Los Angeles Luxury Rentals
- Car Hire Marbella
- Luxury & Exotic Car Rentals
- VIP Luxury Car Hire
- Supercar Experiences
- Exotic Car Rental Miami
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 23.28 Billion |
| Forecasted Market Value ( USD | $ 31.24 Billion |
| Compound Annual Growth Rate | 7.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
