Household Cleaning Tools and Supplies Market Report 2026

The household cleaning tools and supplies market size has grown strongly in recent years. It will grow from $19.77 billion in 2025 to $21.16 billion in 2026 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to increasing urban household formation, rising awareness of home hygiene standards, growth in disposable household income, expansion of organized retail channels, availability of diverse cleaning tool options.

The household cleaning tools and supplies market size is expected to see strong growth in the next few years. It will grow to $27.41 billion in 2030 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to increasing preference for sustainable household products, rising demand for biodegradable cleaning materials, expansion of e-commerce penetration, growing focus on health and wellness lifestyles, innovation in ergonomic cleaning tool designs. Major trends in the forecast period include growing demand for eco-friendly cleaning products, rising adoption of reusable cleaning tools, increasing preference for multi-functional cleaning supplies, expansion of online distribution channels, enhanced focus on hygiene and sanitization.

The increasing awareness of hygiene and cleanliness is anticipated to drive the growth of the household cleaning tools and supplies market in the coming years. Hygiene and cleanliness involve practices and conditions aimed at maintaining health by preventing the spread of germs, dirt, and contaminants in both living and working environments. This growing awareness is largely attributed to enhanced public health education, with authorities promoting better sanitation through campaigns, improved infrastructure, and stricter regulations designed to reduce the transmission of diseases. Household cleaning tools and supplies play a key role in eliminating dust, bacteria, and allergens from surfaces, thereby helping to prevent infections and support healthier living conditions. For example, in January 2025, PolicyBee, a UK-based insurance company for small businesses and charities, reported that the number of cleaning businesses in the UK rose to 75,565 in 2023, up from 73,655 in 2022. As such, the increasing focus on hygiene and cleanliness is contributing to the expansion of the household cleaning tools and supplies market.

Leading companies in this market are focusing on developing advanced solutions like instant self-cleaning tools to boost cleaning efficiency, reduce the need for manual intervention, and eliminate the risk of cross-contamination, thereby improving hygiene and user convenience. Instant self-cleaning tools are designed with innovative technologies that enable automatic removal of dirt, dust, and other contaminants, ensuring consistent cleanliness with minimal human input. For instance, in January 2025, Ecovacs Robotics, a China-based manufacturer of robotic home appliances, introduced the DEEBOT X8 PRO OMNI. This flagship robotic vacuum includes the OZMO Roller Mop, the first of its kind to provide continuous self-cleaning while operating to reduce contamination risks. The X8 PRO OMNI also includes features such as 18,000 Pa suction power, TruEdge 2 advanced edge cleaning, real-time 3D obstacle avoidance (AIVI 3D 3.0), and improved voice control powered by YIKO-GPT.

In August 2024, Hillman Solutions Corp., a US-based provider of hardware products and merchandising solutions, acquired Intex DIY Inc. for an undisclosed amount. Through this acquisition, Hillman aimed to expand its Protective Solutions business by adding a comprehensive range of cleaning textiles and consumable rags, strengthening its presence in the household and general-purpose cleaning supplies market. Intex DIY Inc. is a US-based company specializing in wiping cloths, consumable rags, and cleaning textiles used across home improvement, maintenance, janitorial, automotive, and marine care applications.

Major companies operating in the household cleaning tools and supplies market report are Procter & Gamble, 3M Company, Freudenberg Group, Libman Company, Fuller Brush Company, Newell Brands, Unger Global, Bissell Homecare, Casabella Holdings, Tennant Company, Nilfisk, SharkNinja, Kärcher, Dyson Technology, Norwex, Method Products PBC, Seventh Generation Inc, The Clorox Company, Emsco Group, Unique Cleaning Aids (Unique)

North America was the largest region in the household cleaning tools and supplies market in 2025. The regions covered in the household cleaning tools and supplies market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the household cleaning tools and supplies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The household cleaning tools and supplies market consists of sales of vacuum cleaners, lint rollers, toilet brushes, and carpet sweepers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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