Food Supplements Market Report 2026

The food supplements market size has grown rapidly in recent years. It will grow from $238.54 billion in 2025 to $266.4 billion in 2026 at a compound annual growth rate (CAGR) of 11.7%. The growth in the historic period can be attributed to rising health awareness among consumers, expansion of vitamin and mineral consumption, increased availability of supplements through retail channels, growth of fitness and wellness trends, regulatory standardization of supplements.

The food supplements market size is expected to see rapid growth in the next few years. It will grow to $409.96 billion in 2030 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to increasing adoption of personalized supplementation, rising demand from aging populations, expansion of online supplement sales, growing focus on gut and mental health, increasing integration of digital health platforms. Major trends in the forecast period include growing demand for immunity-boosting supplements, rising popularity of gummies and novel formats, expansion of personalized nutrition products, increasing use of plant-based and clean-label ingredients, enhanced focus on preventive healthcare.

The growing level of health consciousness is expected to drive the expansion of the food supplements market in the coming years. Health consciousness refers to an individual’s awareness of, and proactive approach toward, maintaining and improving well-being through informed and healthy lifestyle choices. This awareness is increasing due to wider access to digital health information, which highlights the impact of lifestyle habits on long-term health and encourages healthier decision-making. Food supplements play an important role for health-conscious consumers by supplying essential nutrients that may be lacking in everyday diets, thereby supporting overall wellness, particularly when dietary patterns or lifestyle constraints limit adequate nutrient intake. For instance, in June 2024, according to the International Food Information Council (IFIC), a US-based non-profit organization, around 54% of American adults reported following a specific eating pattern or diet during 2023, with high-protein diets (20%) and mindful eating (18%) among the most popular approaches. Therefore, the rising emphasis on health consciousness is fueling the growth of the food supplements market.

Major companies operating in the food supplements market are concentrating on developing advanced offerings, such as custom vitamin supplements, to strengthen consumer engagement through data-driven and personalized nutrition solutions. Custom vitamin supplements are nutritional products tailored to an individual’s specific health needs, lifestyle, and biological data, often identified through questionnaires, DNA analysis, or laboratory testing. These products deliver personalized nutrition aligned with unique dietary and physiological requirements. For example, in December 2024, Bioniq, a UK-based provider of personalized nutritional solutions, launched Build Your Own, a hyper-personalized supplement platform. This solution allows individuals with specific health needs, including allergies, nutrient intolerances, or chronic conditions, to create customized supplement formulations by selecting from more than 50 nutrients or using artificial intelligence-based recommendations derived from personal health data. The innovation leverages Bioniq’s patented granular dosage technology to achieve high bioavailability and represents the company’s most significant product advancement since Bioniq GO, directly addressing the needs of up to 15% of consumers who require tailored nutritional support.

In April 2025, Seaya Andromeda, a Spain-based investment platform, acquired a majority stake in Baïa Food for an undisclosed sum. Through this acquisition, Seaya Andromeda aims to accelerate Baïa Food’s growth, support its evolution from a purely online business model to a multichannel retail approach, and position the company as a leading player in the European nutritional supplements market. The strategy focuses on driving international expansion while strengthening Baïa Food’s presence across pharmacy and retail distribution channels. Baïa Food is a Spain-based manufacturer specializing in digestive health and wellness supplements.

Major companies operating in the food supplements market are Archer-Daniels-Midland Company (ADM), Bayer AG, Glanbia plc, Herbalife Nutrition Ltd., Amway Corporation, Nature's Bounty, Metagenics Inc., Blackmores Limited, Vitabiotics Ltd., MusclePharm Corporation, Viome Life Sciences Inc., VitaminLab, Hum Nutrition Inc., Vitl, Persona Nutrition, Nourished, Nutrafill, Rootine, LifeDNA, Vous Vitamin LLC, Custom Nutra, Fairhaven Health, Healthy Mama, Everly Wellness.

Asia-Pacific was the largest region in the food supplements market in 2025, and it is expected to be the fastest-growing region in the forecast period. The regions covered in the food supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the food supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The food supplements market consists of sales of nucleotide supplements, fatty acids, protein supplements, antioxidants, and fiber supplements. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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