Health Supplement Global Market Report 2025

The health supplement market size has grown strongly in recent years. It will grow from $122.39 billion in 2024 to $132.79 billion in 2025 at a compound annual growth rate (CAGR) of 8.5%. The growth during the historic period can be attributed to increasing consumer awareness, higher disposable incomes, expansion of aging populations, a growing prevalence of lifestyle diseases, and a surge in fitness culture and gym memberships.

The health supplement market size is expected to see strong growth in the next few years. It will grow to $181.4 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. The growth projected for the forecast period can be attributed to the increasing adoption of personalized nutrition, enhanced regulatory support and quality standards, expansion of plant-based and natural supplement products, rising digital penetration and e-commerce sales, and growing investment in research and development. Key trends during this period include the rising popularity of personalized nutrition, emphasis on clean labels and transparency, incorporation of digital health tools, growth of adaptogens and herbal supplements, and a move toward sustainable and eco-friendly packaging.

The increasing consumer demand for personalized nutrition is expected to drive the growth of the health supplement market going forward. Personalized nutrition involves customizing dietary recommendations and plans according to an individual’s unique genetic makeup, lifestyle, health status, and preferences to achieve optimal health outcomes. This growing demand stems from consumers’ desire for tailored solutions that meet their specific health objectives, dietary requirements, and lifestyle choices. Health supplements play a vital role in personalized nutrition by addressing nutritional deficiencies and providing targeted nutrients based on an individual’s distinct health profile, dietary habits, and wellness goals. For example, in June 2024, a survey conducted by the Food Institute, a US-based organization, of 4,000 consumers in the US and UK found that one-third of respondents (27%) planned to increase their spending on health, fitness, and wellness in 2024 compared to the previous year, while nearly half (49%) showed interest in the idea of using food as medicine. Consequently, the rising consumer demand for personalized nutrition is propelling the growth of the health supplement market.

Leading companies in the health supplement market are concentrating on creating advanced products, such as sports nutrition supplements, to satisfy the high-performance needs of professional and collegiate athletes. Sports nutrition supplements are designed to boost athletic performance, support muscle growth, enhance endurance, and aid recovery by supplying targeted nutrients like proteins, amino acids, vitamins, and minerals. For example, in January 2025, Cizzle Brands Corporation, a Canada-based food products company, introduced Spoken Nutrition, a premium range of performance-focused supplements specifically formulated for elite athletes. Developed by expert nutritionists and coaches and NSF Certified for Sport, these products promote cardiovascular, cognitive, muscular, and immune health. Already embraced by several Major League Baseball teams, Spoken Nutrition aims to make top-quality sports nutrition accessible to athletes across all levels.

In June 2022, Nestlé Health Science, a Switzerland-based company specializing in nutritional science and healthcare solutions, acquired The Better Health Company (TBHC) for an undisclosed sum. With this acquisition, Nestlé Health Science aims to enhance its health and nutrition portfolio, particularly in New Zealand and the wider Asia Pacific region, by incorporating trusted and rapidly growing brands such as GO Healthy and Egmont into its offerings. The Better Health Company (TBHC) is a New Zealand-based health and wellness business focused on dietary supplements and related products.

Major players in the health supplement market are Herbalife Nutrition, GNC (General Nutrition Centers), NOW Foods, Solgar Inc., Thorne Research Inc., Myprotein, Nordic Naturals, Gaia Herbs, MegaFood, Ritual, MuscleTech, Alani Nu, Ancient Nutrition, Ghost Lifestyle, Legion Athletics, BSN (Bio-Engineered Supplements and Nutrition), Rule One Proteins, JYM Supplement Science, Dymatize Nutrition, Cellucor (C4).

North America was the largest region in the health supplement market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in health supplement report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the health supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A health supplement is a product designed to improve overall well-being by supplying essential nutrients. They are commonly used to maintain nutritional balance, enhance physical or mental performance, and support the body’s natural functions. Individuals often use them to optimize daily nutrient intake or to achieve specific lifestyle-related health objectives.

The primary types of health supplements include vitamins and minerals, proteins and amino acids, herbal supplements, weight loss supplements, sports nutrition supplements, and dietary supplements. Vitamins and minerals are vital nutrients necessary for proper bodily function. These supplements come in various forms such as pills and tablets, powders, capsules, liquids, and softgels and address a range of health concerns including immune support, weight management, bone and joint health, digestive health, heart health, brain health, beauty and skin care, as well as energy and vitality. They are distributed through channels like online retail, supermarkets or hypermarkets, specialty stores, pharmacies or drug stores, and direct selling, and are consumed by various end users including adults, senior citizens, children, athletes and fitness enthusiasts, and pregnant and breastfeeding women.

The health supplement market research report is one of a series of new reports that provides health supplement market statistics, including health supplement industry global market size, regional shares, competitors with a health supplement market share, detailed health supplement market segments, market trends and opportunities, and any further data you may need to thrive in the health supplement industry. This health supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The health supplement market consists of sales of multivitamins, probiotics, digestive enzymes, fiber supplements, and antioxidants. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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