Botanicals Market Report 2026

The botanicals market size has grown strongly in recent years. It will grow from $153.72 billion in 2025 to $168.17 billion in 2026 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to growing use of traditional herbal remedies, expansion of dietary supplement industry, increasing consumer trust in plant-based ingredients, growth of natural personal care products, rising global spice consumption.

The botanicals market size is expected to see strong growth in the next few years. It will grow to $238.19 billion in 2030 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to rising demand for plant-based wellness solutions, increasing regulatory standardization of botanicals, expansion of functional food innovation, growing focus on sustainable sourcing practices, increasing integration of botanicals in preventive healthcare. Major trends in the forecast period include rising demand for organic botanical ingredients, expansion of botanical use in functional foods, growing adoption of standardized extracts, increased focus on traceability and certification, wider application in personal care formulations.

The increasing demand for natural and organic products is expected to drive the growth of the botanicals market in the coming years. Natural and organic products are made using ingredients sourced from nature without synthetic additives, while organic products are specifically cultivated or produced without chemical fertilizers, pesticides, or genetically modified organisms. The growing preference for natural and organic products is driven by heightened consumer health awareness, leading to more informed purchasing decisions that favor chemical-free and nutrient-rich alternatives. Botanicals play a crucial role in natural and organic products by offering plant-based, chemical-free ingredients rich in antioxidants and vitamins, supporting safer, healthier, and environmentally friendly solutions that align with the demand for clean and green products. For instance, in May 2024, according to a report published by the Organic Trade Association, a US-based organization, the U.S. certified organic market achieved record sales of $69.7 billion in 2023, reflecting a 3.4% increase compared to 2022, largely driven by pricing adjustments across the industry. Therefore, the growing demand for natural and organic products is expected to propel the expansion of the botanicals market.

Major companies operating in the botanicals market are prioritizing the development of innovative solutions, such as bioinspired plant-based actives, to address the rising need for sustainable and high-performance hair care ingredients. Bioinspired plant-based actives are natural extracts engineered to replicate biological structures or processes, enhancing their effectiveness over conventional botanical extracts by delivering targeted benefits such as improved hydration, strength, and resilience. For example, in April 2024, Mibelle Biochemistry, a Switzerland-based specialty ingredient company, introduced PinoPlex, an advanced hair care active inspired by the opening and closing mechanism of pine cone scales. PinoPlex is sourced from hand-harvested Pinus sylvestris cones using a gentle, eco-friendly, microwave-assisted extraction method that preserves bioactive compounds and supports sustainability. The ingredient helps moisturize and smooth the hair shaft, reduce split ends, promote keratinocyte differentiation, and strengthen hair fiber integrity, making it suitable for applications such as leave-in conditioners, repair creams, and overnight treatments. Its combination of functional performance and bioinspired design distinguishes it from traditional plant extracts.

In November 2024, OmniActive Health Technologies, an India-based nutraceutical company, acquired Enovate Biolife for an undisclosed amount. Through this acquisition, OmniActive Health Technologies sought to enhance its portfolio of clinically validated botanical ingredients and broaden its presence in the global nutraceutical market. Enovate Biolife Private Limited is an India-based company specializing in botanical ingredients.

Major companies operating in the botanicals market are Nestlé S.A., Archer-Daniels-Midland Company, BASF SE, Unilever PLC, DSM-Firmenich SA, International Flavors & Fragrances Inc., Amway International Inc., Givaudan S.A., Symrise AG, Doehler GmbH, Martin Bauer GmbH & Co KG, Synergy Flavors Inc., Himalaya Wellness Company, Kalsec Inc., PT Indesso Aroma, Bell Flavors & Fragrances Inc., Lipoid Kosmetik AG, Blue Sky Botanics Limited, Nutra Green Biotechnology, Ransom Naturals Ltd.

Asia-Pacific was the largest region in the botanicals market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the botanicals market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the botanicals market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The botanicals market consists of sales of herbal supplements, essential oils, plant extracts, natural cosmetics, and dietary ingredients. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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