Dong Quai Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global dong quai market reached a value of nearly USD 2.34 Billion in 2024. The market is assessed to grow at a CAGR of 7.50% during the forecast period of 2025-2034 to attain a value of around USD 4.82 Billion by 2034. The market is being driven by the growing interest in personalised health, the rising adoption of modern processing techniques, the surging awareness of herbal and natural remedies, the growing focus on women’s health, the rising demand for herbal supplements, and the increasing focus on sustainability.

Global Dong Quai Market Overview

The growing interest in personalised health solutions is driving the dong quai market development. The adaptability of dong quai in addressing individual health concerns, such as menstrual health, hormonal imbalances, and menopausal symptoms, positions it as a key ingredient in tailored wellness products.

Dong quai is emerging as a popular ingredient in anti-ageing products due to its antioxidant properties. The ingredient is known to reduce inflammation, improve blood circulation, and enhance skin health. Hence, the rising usage of dong quai in the development of anti-ageing skincare, beauty products, and supplements is favouring the market expansion.

There is a rising adoption of modern processing techniques such as extraction methods that can improve the bioavailability and potency of the active compounds of dong quai, hence improving the quality of dong quai-based products. Such techniques are expected to support manufacturers to create easily digestible and more effective supplements, topical products, and teas.

Global Dong Quai Market Growth

The market for dong quai has experienced exponential growth over the last five years, which is stimulated by increased awareness of herbal and natural remedies. This dong quai demand is primarily driven by conscious consumers who are on the lookout for alternatives to synthetic drugs.

The high profile of companies, such as Gaia Herbs and Traditional Medicinals, through the expansion of their product lines, to numerous dong quai supplements and teas, is solely exhibited in this area. It has done a significant expansion mainly with its collaborations with wellness influencers and online marketing, especially with millennials. It is also coming through in terms of organic and sustainably sourced products, and companies are really pushing for excellent quality and transparency. All these factors further enhance market appeal and the resultant sales growth.

Key Trends and Developments

Rising popularity of herbal supplements; increasing focus on women’s health; increasing interest in natural skincare products; and the growing emphasis on sustainability are favouring the dong quai market expansion.

September 2024

Organic botanical wellness company, Traditional Medicinals, launched its new Stress Ease Teas line, featuring new herbal teas Focus, Immune, and Tension Relief. Now available in more than 10,000 stores nationwide, this new line focuses on the power of adaptogens and nervines-medicinal herbs that help the body navigate occasional stress and support the nervous system, as well as other thoughtfully selected herbs.

September 2024

Bio-Botanica, Inc., and Gillco Products LLC, an Azelis ® Company (Gillco), announced that the companies have entered into an agreement under which Gillco will serve as the exclusive distributor of Bio-Botanica botanical extract ingredients to United States companies in the food, beverage and dietary supplement industries.

March 2024

Company Gaia Herbs is launching a line of postbiotics fermented from traditional superfoods. Part of that is a dong quai formulation aimed at promoting women's health, yet another reflection of the area's broadening trend towards modern wellness practices.

November 2023

Bio-Botanica, Inc.®, the only United States-based company that has manufactured botanical extracts under one family for more than 50 years, announced clinical trial results demonstrating the proprietary botanical extract ingredient, Puresterol (Pueraria mirifica), demonstrated improved efficacy in reducing wrinkles when applied through a face serum.

Growing Popularity of Herbal Supplements

As consumers are increasingly preferring natural remedies for health and wellness, the recognition of dong quai as a herbal supplement is surging. The rising mainstreaming of herbal supplements is surging the incorporation of dong quai in various wellness products, such as dietary supplements, multivitamins, tonics, and teas. Various studies are validating the potential health benefits of dong quai to regulate hormones and bolster circulation support, further propelling the market expansion. The development of new formats of herbal supplements, such as powders, capsules, teas, and tinctures to meet evolving customer preference for variety and convenience is aiding the dong quai market.

Rising Focus on Women’s Health

Dong quai is widely used in traditional medicine to support women’s health, especially for menopausal symptoms, menstrual issues, and hormonal balance. With women seeking natural solutions for managing health conditions such as menopause, PMS, and fertility issues, the demand for dong quai is rising. The increasing shift towards natural remedies and the growing awareness regarding the potential side effects of synthetic hormones and pharmaceuticals are surging the dong quai market value. Moreover, the growing development of teas, supplements, and other wellness products designed for women’s health is boosting the incorporation of dong quai to alleviate symptoms of PMS and menopause such as mood swings, hot flashes, and menstrual cramps.

Increasing Interest in Natural Skincare Products

Dong quai, renowned for its anti-inflammatory, antioxidant, and skin-healing properties, is widely integrated into various natural skincare products such as masks, creams, lotions, and serums. In the personal care and beauty sector, dong quai is becoming a sought-after ingredient in formulations designed to reduce inflammation, improve skin health, and promote a youthful appearance. The increasing awareness regarding the importance of using natural and non-toxic products for skincare and the growing demand for herbal and plant-based solutions to maintain healthy skin are shaping the dong quai market trends and dynamics. In addition, the growing trend of holistic beauty is boosting the inclusion of dong quai to improve the appearance of skin and support overall health.

Growing Focus on Sustainability

The rising demand for ethically harvested and sustainably sourced ingredients is revolutionising the dong quai market landscape. Sustainably farmed and organic dong quai that minimises the use of fertilisers and harmful pesticides is gaining popularity among customers prioritising eco-friendly products. Manufacturers are increasingly emphasising recyclable, biodegradable, or minimal packaging solutions that reduce waste and minimise environmental impact. Key players are selling dong quai products in eco-friendly tubes, glass containers, or biodegradable pouches, appealing to the increasing consumer base prioritising sustainability. Furthermore, manufacturers and distributors are adopting more sustainable supply chain practices, including lowering waste, energy consumption, and carbon emissions, in the transportation and storage of dong quai products.

Dong Quai Market Trends

Rising consumer preference for natural remedies boosts dong quai sales, especially among health-conscious millennials.

Consumer trends in the dong quai market have experienced shifting preference among consumers towards natural and holistic approaches to health solutions. This is owing to growing concern by the consumers regarding the side effects of synthetic drugs, boosting the trends in the dong quai market. For example, demand by the millennials for herbal supplements has created tremendous sales for dong quai capsules and powders. Companies like Gaia Herbs have quickly registered on this trend by providing high-quality dong quai, which any health-conscious consumer who seeks more natural remedies for hormonal balancing and overall wellness may need.

Opportunities in the Dong Quai Market

Opportunities include e-commerce expansion, herbal tea popularity, functional food integration, and collaborations with wellness brands.

• Increase in E-commerce: The online sale platforms are rapidly increasing; this will be an opportunity that can be taken by dong quai brands to reach wider audiences, particularly the health-conscious consumers who want to buy easily.
• Increasing demand for herbal teas: Herbal teas as wellness beverages have gained much popularity, and thus creating niche opportunities for innovative blends of dong quai, which will appeal to diverse palates and bolster dong quai market opportunities.
• Functional Food Integration: Energy bars and health snack products containing dong quai can be appealing to health-conscious consumers who are seeking healthier snacking or meal replacement options.
• Wellness Brand Collabs: Wellness and beauty brands can be used for the promotion, because this lends visibility to the product and, by extension, demand for the ingredient dong quai through supplement and skincare lines.

Market Dynamics

Rising demand in food, textile, and feed industries is driving Dong Quai market growth.

The global market for dong quai is predicted to be driven by the growing demand for traditional medicine globally. Further, the Asia Pacific region is predicted to be a major market for the herb as it has a great demand for traditional purposes and natural remedial products. Further, dong quai has a great scope as it is being adopted by several economies across the globe as a medicinal and herbal tea. The rising demand for organic products from the food and beverage sector is predicted to boost the dong quai market dynamics and trends of organic dong quai during the forecast period. However, the market is expected to be inhibited by the lack of scientific evidence associated with the use of dong quai in the developed economies as consumers are label conscious in these regions.

Growth Drivers

Growth drivers include awareness of women's health, traditional medicine resurgence, natural beauty trends, and preventative health focus.

• Increased Awareness of Women's Health Concerns: It has been noted that the interest in dong quai among women finds its background in increased awareness concerning women's health concerns, such as hormonal balance and the onset of menopause.
• Resurgence of Oriental Medicine: There is renewed interest in the healing practices of old. This should be particularly so in Asia, as dong quai is used in various forms in this continent, propelling the growth of the dong quai market.
• Rise in natural beauty products: During this clean beauty trend that has been overtaking the world, it makes dong quai a more appealing skin care product ingredient to some.
• Preventative healthcare: Consumers are shifting towards preventive health solutions, and in this sense, herbal remedies such as dong quai have grown in popularity for holistic benefits.

Market Restraints

Challenges include climate vulnerability, pest issues, price volatility, limited infrastructure, and competition from alternative products.

• Scientific Validations: Clinical research and scientific evidence are minimal about dong quai's effectiveness; this limits the opportunity for developed markets.
• Regulatory Issues: There are different types of regulations with respect to herbal supplements in many countries. This can limit access to markets and increase compliance costs for manufacturers.
• Market Saturation: Over-saturation of herbal products can make it challenging for new brands to create separate identities, leading to dong quai market challenges.
• Possible Side Effects: Greater awareness of potential side effects and drug interactions on the part of consumers may make consumers more cautious, limiting its widespread use.

Dong Quai Industry Segmentation

“Dong Quai Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

On the basis of nature, the market is divided into:

• Organic
• Conventional

Based on form, the industry can be segmented into:

• Powder
• Liquid
• Others

By applications, the industry is categorised into:

• Dietary Supplement
• Pharmaceutical
• Others

Based on region, the market can be segregated into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Dong Quai Market Share

By Nature Analysis

Demand for organic dong quai rises with health awareness, while conventional options attract budget-conscious consumers.

The demand for organic dong quai has been rising due to increased consumer awareness about health benefits and a preference for no use of chemicals. As people continue to look for natural remedies, the demand for organic options is seen as purer and more sustainable. As per dong quai market analysis, traditional dong quai continues to be demanded since it is also affordable and accessible to many low-budget consumers. Both segments are benefiting from growing demand in the herbal supplements trend, driven by education on traditional uses and encouraging diverse applications in wellness and health products.

Market Analysis by Form

Dong quai forms like powder, liquid extracts, and capsules cater to diverse consumer preferences and convenience.

Various forms of dong quai are becoming more and more popular. It is getting very popular in the form of powders. This is because it is found to be part of the ingredient in many supplements and smoothies among those interested in their health.

As per dong quai industry analysis, liquid extracts gain popularity for their easy use and easier assimilation and many more such reasons and attract lots of people expecting to get fast health benefits. Other forms that are also gaining popularity are capsules and teas. They provide easy opportunities for consumption in everyday life. It further encourages product diversification in various forms, and in the end, manufacturers are prompted to cater towards customer preferences, thus directly impacting the growth of the overall market.

Application Insights

Dong quai's applications in dietary supplements, pharmaceuticals, and beauty products drive significant market growth and innovation.

Diversified applications in various industries bolster the dong quai market. In the dietary supplement segment, health-conscious consumers look towards naturally available remedies, for which dong quai becomes a prime candidate to ensure hormonal balance. The pharmaceutical sector also uses dong quai, as its traditional medicinal properties make it a big ingredient in the herbal formulations of the women's health care sector. Other products, like beauty and skincare products, are also emerging on the back of this demand by consumers for a comprehensive solutions package for wellness, supporting the dong quai market revenues. This multifaceted application space further fuels the growth of this market and calls for innovation into product lines.

Dong Quai Market Regional Insights

North America Dong Quai Market Dynamics

North America dong quai market is gaining traction due to increased demand for herbal supplements, especially women between 25 and 45 years old. This age group of consumers has recently indicated that up to 60% of them look for natural remedies for hormonal balance and menstrual health. Other factors driving the market include the expansion of e-commerce; most sales take place online, accounting for more than 40% of total sales of products marketed for dong quai. Awareness about the application of the use of traditional medicine increases more usage of the product placing Dong Quai in a leading position of holistic health measures.

Europe Dong Quai Market Opportunities

The dong quai market in Europe is expected to expand with growing demand for natural remedies, and its sales are predicted to reach €50 million by 2025. E-commerce is spreading even further, and with online sales already at more than 30% of total sales, there's no more time to lose. Apart from the above applications, dong quai used in functional foods and beverages is considered a significant attractive offer to health-conscious consumers. It brings a wellness and beauty brand association to the products, enhancing their visibility even more. A significant thrust on women's health issues along with awareness about their problems further strengthens the market potential of dong quai in Europe.

Asia Pacific Dong Quai Market Insights

Demand in the Asia Pacific dong quai market is being spurred by that region's long history of traditional medicine. Demand is primarily being driven by women seeking natural remedies for hormonal health. The increased popularity of herbal supplements among younger consumers is further increasing sales. Moreover, stronger e-commerce penetration is helping access markets; newer product formulations such as teas and capsules cater to different consumer preferences and are bettering the overall appeal of the market, boosting the dong quai market share in Asia Pacific.

Latin America Dong Quai Market Drivers

Latin America has a tradition of herbal medicine based on indigenous knowledge, and the market for dong quai profits from this. The more that people around the world are embracing holistic attitudes toward their health, the more the potential benefit of dong quai is established for women's care of hormonal issues typical of women. The flora of the area suggests innovation of new product line combinations, such as one blended with herbs native to that region, boosting the dong quai industry in Latin America. Wellness tourism would attract natural remedies, in return opening doors for dong quai in spas and health retreats and raising its market presence and cultural relevance.

Middle East and Africa Dong Quai Market Trends

Prominent among the trends within the dong quai market in the Middle East and Africa would be its uptake within the mainstream wellness realm. Ever more consumers are looking toward natural remedies for health issues. This holds particularly true for women who get hormonal balances out of kilter, accelerating the dong quai market growth. For instance, wellness centres and spas in cities like Dubai are now including dong quai on treatment menus and hyping it as a main ingredient in herbal mixes. The combination of traditional and modern health practices is another appealing facet of the industry.

Innovative Dong Quai Startups

Dong quai startups are targeting innovative formulations of the product and unique routes of administration to capture a health-conscious consumer. Many aims at organic and sustainably sourced dong quai supplement which is aligned with the rising clean-label products demands. The startups further use e-commerce, reaching a greater audience through social media marketing and educating consumers about the benefits of dong quai. They focus on the transparent ways of sourcing and producing to ensure that consumers in their ever-growing base feel confident and loyal to the herbal supplement products.

Herbivore Botanicals

Herbivore Botanicals, based in Portland, Oregon, and founded in 2011, specialises in botanical-based skincare and has a variety of products with dong quai in them frequently. It markets its products as vegan, cruelty-free, and uses quality, sustainable sourced ingredients. These factors are closer to holistic well-being and are appealing to consumers looking for something that works well and is eco-friendly for the beauty market.

Rooted Apothecary

Rooted Apothecary, Austin, Texas, is a company that has its roots since 2018 and specialises in a diversified range of herbal supplements, including dong quai. Sustainability is the commitment of the firm, sourcing organic ingredients and propagating traditional herbal wisdom. The products are designed to support overall health and well-being, appealing to consumers who seek natural remedies.

Competitive Landscape

In an effort to address increased demand for herbal remedies, dong quai key players in dong quai are looking to innovate and enhance their product offerings by focusing on the quality and innovativeness of the products. In fact, dong quai manufacturers are expected to develop more diversified formulas in powdered and dietary supplement form, besides teas and capsules. Dong quai companies also employ e-commerce together with enhanced marketing efforts to improve brand awareness and effectively reach health-conscious consumers.

Bio Botanica, Inc.

Founded in 1986 and headquartered in Hauppauge, New York, Bio Botanica, Inc., specialises in high-quality herbal extracts, including dong quai. The company offers natural ingredients for dietary supplements and personal care products, emphasising sustainability and strict quality control to meet the demanding consumer need for effective herbal solutions.

Happy Herb Co.

Happy Herb Co. was established in 2004 in Melbourne, Australia. It specialises in selling herbal products, of which dong quai is one. The company speaks for the merits of traditional herbs to its consumers while ensuring the provision of high-quality items from environmentally friendly sources. The product lines are formulated in capsule, tea, and powder for holistic health.

Dong quai

Dong quai, manufactured by Carrubba Incorporated, comes from a company with a 30-year background in designing herbal extracts and other custom formulations. The corporation is headquartered in Derby, Connecticut, and has been able to serve various industries, including cosmetics and dietary supplements, concentrating on quality, innovation, and providing collaboration with customers to build effective herbal solutions tailored to market needs.

Other market players in the Dong Quai industry include Sonish Starch Technology, among others.