Body Oil Market Report 2026

The body oil market size has grown strongly in recent years. It will grow from $4.34 billion in 2025 to $4.62 billion in 2026 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to increasing awareness of skincare routines, rising popularity of natural oils, growth of spa and wellness industry, expansion of retail distribution channels, influence of beauty influencers and social media.

The body oil market size is expected to see strong growth in the next few years. It will grow to $5.84 billion in 2030 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to growing demand for organic and vegan products, increasing online retail penetration, innovation in functional body oils, rising male grooming trends, expansion into emerging markets. Major trends in the forecast period include clean and natural formulation demand, personalization of skincare products, growth of premium and luxury body oils, rise in e-commerce and direct-to-consumer channels, multi-functional skincare products.

The increasing emphasis on personal health and skincare is expected to drive the growth of the body oil market in the future. Personal health and skincare encompass the daily habits and products used to maintain overall well-being and enhance the skin’s health and appearance. This growing focus results from heightened consumer awareness as people become more knowledgeable about how daily self-care affects overall wellness and skin condition. Body oils contribute to personal health and skincare by providing deep hydration and nourishment, making them particularly important for dry or sensitive skin. They also promote relaxation and improve skin texture, supporting overall well-being through regular self-care routines. For example, in May 2023, McKinsey & Company, a US-based management consulting firm, reported that the beauty market, including skincare, fragrance, makeup, and haircare retail sales, reached $446 billion in 2023, marking a 10% increase from $430 billion in 2022. Consequently, the rising focus on personal health and skincare is propelling the growth of the body oil market.

Leading companies in the body oil market are focusing on innovative solutions such as culturally inclusive glow formulations to offer consumers high-quality products that nourish the skin while enhancing its natural radiance and celebrating diverse skin tones. Culturally inclusive glow formulations are designed to create radiant, flattering finishes tailored to highlight and celebrate the unique features of various skin tones. For instance, in May 2025, Glow Deposit, a US-based beauty brand, launched Vacation Body Shimmer, a lightweight, culturally inclusive glow oil specifically formulated to highlight and celebrate melanin-rich skin tones with a radiant, non-greasy finish. This shimmer oil is enriched with nourishing oils like jojoba and coconut, providing hydration and softness while delivering a subtle glow that enhances both bare skin and makeup, making it ideal for everyday use.

In July 2024, Adore Beauty Group Ltd., an Australia-based beauty retailer, acquired iKOU Holdings Pty Ltd. for $25 million. Through this acquisition, Adore Beauty aims to expand its premium, organic product range, improve private label margins, strengthen its wellness and body care segment, and establish a physical retail presence to increase revenue and brand visibility. iKOU Holdings Pty Ltd. is an Australia-based wellness and skincare company known for offering organic and cruelty-free body oils.

Major companies operating in the body oil market are Johnson & Johnson, Unilever plc, L’Oréal, The Estée Lauder Companies Inc., Natura & Co, Marico Limited, The Himalaya Drug Company, GuangZhou Beaver Cosmetics Company Limited, NEOM Organics, RainShadow Labs, Badger Balm Company, Bo International, Bamford, Erbaviva, Vanesa Cosmetics, Cliganic, Greenerways, ilapothecary, Organic Earth Fiji, Oui the People, Rosekom Trading Limited, US Organic Group Corporation.

North America was the largest region in the body oil market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the body oil market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the body oil market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The body oil market consists of sales of nourishing body oils, massage oils, floral-scented oils, and firming and toning body oils. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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