Bed Pillow Global Market Report 2025

The bed pillow market size has grown strongly in recent years. It will grow from $14.27 billion in 2024 to $15.0 billion in 2025 at a compound annual growth rate (CAGR) of 5.1%. The growth during the historic period was driven by the expansion of subscription services, heightened demand for ergonomic bedding, development of the hospitality sector, growth in the hotel industry, and the widening of retail distribution networks.

The bed pillow market size is expected to see steady growth in the next few years. It will grow to $18.14 billion in 2029 at a compound annual growth rate (CAGR) of 4.9%. The anticipated growth in the forecast period is driven by increasing interest in smart and adjustable pillows, growing demand for eco-friendly and sustainable products, a rising incidence of sleep disorders, the expansion of e-commerce platforms, and greater demand for high-quality, supportive pillows. Key trends expected during this time include progress in smart pillow technologies, the use of advanced cooling and breathable materials, the creation of customizable support pillows, innovations in sustainable and eco-friendly fabrics, and improvements in anti-allergy and antimicrobial treatments.

Growing awareness of the significance of sleep quality and health is expected to drive the expansion of the bed pillow market in the coming years. Sleep quality and health refer to how effective and restorative sleep is, including aspects like duration, continuity, and depth. Awareness of the importance of sleep is increasing due to its vital role in preventing lifestyle-related diseases such as obesity, diabetes, and heart conditions. Bed pillows contribute to better sleep health by providing comfortable support for the head and neck, which enhances sleep quality and reduces discomfort. This has led more people to choose pillows that promote improved rest. For example, in June 2023, the National Sleep Foundation, a US-based non-profit organization, reported that the percentage of Americans getting less than seven to nine hours of sleep each night rose by 40%, from 45% in 2021 to 63% in 2022. Thus, the rising awareness of sleep quality and health is boosting the growth of the bed pillow market.

Key companies in the bed pillow market are developing innovative products, such as couple pillows, to improve comfort and intimacy for partners while sleeping. Couple pillows are specially designed to allow two people to sleep or cuddle comfortably without causing strain or discomfort. For instance, in February 2023, Sleep Management Pvt. Ltd., an India-based company specializing in online mattress and sleep solutions, introduced a Valentine’s special Couple Pillow designed for cozy, pain-free cuddling throughout the night. This pillow features a contoured design that supports both partners’ necks and backs simultaneously. Made from high-density memory foam, it molds to individual body shapes while providing firm support to prevent pain and stiffness. Its breathable, hypoallergenic cover helps keep users cool and fresh overnight, and the extra-wide surface allows couples to cuddle closely without feeling cramped.

In January 2022, Durational Capital Management LP, a US-based private equity firm, acquired Casper Sleep Inc. for an undisclosed sum. Through this acquisition, Durational Capital aims to strengthen its presence in the sleep wellness market by leveraging Casper’s innovative product lineup and expanding its reach in the direct-to-consumer sleep solutions sector. Casper Sleep Inc. is a US-based company that produces a wide variety of bed pillows tailored to different sleep preferences and needs.

Major players in the bed pillow market are Sealy Corporation, Sleep Number Corporation, Serta Simmons Bedding LLC, MyPillow Inc., Hollander Sleep Products LLC, American Textile Company, The White Company plc, DeRUCCI International Holdings Limited, Pacific Coast Feather Company, Magniflex USA Ltd., Faze Three Limited, Wendre Group, Hästens Sängar AB, John Lewis & Partners, Cuddledown Inc., Airweave Inc., Pillow Perfect Inc., Coop Home Goods, Comfy Quilts Ltd., and Downlite International Inc.

North America was the largest region in the bed pillow market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in bed pillow report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the bed pillow market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A bed pillow is a cushion designed to support the head, neck, and shoulders during sleep, typically placed on a bed. Its purpose is to increase comfort, help maintain proper spinal alignment, and enhance overall sleep quality.

The main varieties of bed pillows include memory foam, down and feather, wool or cotton, polyester or synthetic, latex, and others. Memory foam pillows consist of viscoelastic material that contours to the head and neck, offering customized support and relieving pressure. These pillows come in multiple shapes such as standard, contour, cervical, wedge, and more. They are sold through various channels including online stores, warehouse clubs, supermarkets, department stores, specialty shops, furniture retailers, and others. Common usage settings for these pillows include hotels, hospitals, and homes.

The bed pillows market research report is one of a series of new reports that provides bed pillows market statistics, including bed pillows industry global market size, regional shares, competitors with a bed pillows market share, bed pillows market segments, market trends and opportunities, and any further data you may need to thrive in the bed pillows industry. This bed pillows market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The bed pillow market consists of sales of polyester fiberfill pillows, latex pillows, gel-infused cooling pillows, orthopedic pillows, and cervical pillows. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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