Pillow Market Report 2025

The pillow market size has grown strongly in recent years. It will grow from $8.42 billion in 2024 to $9.04 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to growing awareness about sleep health, a rise in disposable income, expansion of retail distribution channels, increasing urbanization, and a growing hotel industry.

The pillow market size is expected to see strong growth in the next few years. It will grow to $11.89 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The anticipated growth during the forecast period is fueled by increasing demand for ergonomic and memory foam pillows, a higher occurrence of sleep disorders, a stronger focus on eco-friendly and sustainable materials, a surge in e-commerce sales, and the emergence of pillow subscription services. Key trends expected include innovation in smart pillow technologies, use of advanced cooling and breathable fabrics, development of environmentally conscious products, improvements in ergonomic designs for better sleep, and more options for adjustable and customizable pillows.

The growing consumer awareness of sleep health is expected to propel the growth of the pillow market going forward. Consumer awareness of sleep health refers to individuals' understanding and recognition of the importance of sleep for overall physical, mental, and emotional well-being. Consumer awareness of sleep health is increasing due to growing media coverage and public health campaigns highlighting the link between poor sleep and severe health conditions such as obesity, diabetes, and heart disease. Pillows play a pivotal role in enhancing consumer awareness of sleep health by directly influencing comfort, posture, and sleep quality, prompting individuals to understand better and prioritize healthy sleep habits. For instance, in June 2023, according to the National Sleep Foundation, a US-based non-profit organization, the proportion of US individuals who get fewer than seven to nine hours of sleep each night increased by 40%, from 45% in 2021 to 63% in 2022. Therefore, the growing consumer awareness of sleep health is driving the growth of the pillow market.

Leading companies in the pillow market are prioritizing the development of new products like backrest wedge pillows that aim to improve user comfort, support, and sleep posture. A backrest wedge pillow is a triangular cushion created to raise the upper body, offer lumbar support, or ensure a relaxed upright or inclined position when lying down or sitting. For example, in August 2023, Inventive Sleep Inc., a U.S.-based sleep product company, launched a specialty pillow designed to improve comfort and encourage better posture during sleep. This wedge-shaped pillow spans the width of the headboard and is designed to gently raise areas such as the head, neck, shoulders, hips, and legs, relieving pressure and supporting alignment. It comes with a plush, button-tufted removable cover that complements bedroom décor and has dual side pockets for storing small items like books or phones. Suitable for both leisure and sleeping, this pillow merges function, comfort, and design.

In September 2024, Indo Count Industries Ltd., an Indian-based manufacturer and seller of textile products, acquired Fluvitex for an undisclosed amount. This acquisition enables Indo Count to establish a fully integrated utility bedding business in the U.S., strengthening its presence in the North American market while also expanding its product offerings to include pillows, quilts, and decorative bedding items. Fluvitex USA Inc., a US-based company, specializes in manufacturing pillows and quilts.

Major players in the pillow market are Somnigroup International Inc., Sleep Number Corporation, Serta Simmons Bedding LLC, Resident Home LLC, Purple Innovation Inc., MyPillow Inc., Hollander Sleep Products LLC, Malouf Companies Inc., American Textile Company, Casper Sleep Inc., Wendre AS, Romatex S.A., Brooklyn Bedding LLC, Avocado Mattress LLC, Leesa Sleep LLC, Coop Home Goods, Gio Clavis Co. Ltd., Downlite Inc., ComfyDown LLC, Mediflow Inc.

Asia-Pacific was the largest region in the pillow market in 2024. The regions covered in pillow report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the pillow market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid rise in U.S. tariffs and the subsequent trade frictions in spring 2025 are having a major impact on the electrical and electronics sector, with semiconductors, display panels, and rare-earth metals (essential for batteries and motors) subject to steep duties. Consumer electronics brands face profit erosion, as competitive markets limit their ability to pass costs to buyers. Industrial electronics manufacturers, meanwhile, grapple with delayed projects due to shortages of tariff-impacted components like printed circuit boards. Companies are responding by relocating assembly to tariff-exempt countries, increasing inventory buffers, and redesigning products to reduce dependency on restricted materials.

A pillow is a soft cushion commonly used to support the head or other body parts during sleep or rest. It is typically filled with materials such as feathers, foam, synthetic fibers, or other soft substances and enclosed in a fabric cover.

Pillows come in various types, including memory foam pillow, down and feather pillow, wool or cotton pillow, polyester or synthetic pillow, latex pillow, and others. Memory foam pillows are composed of viscoelastic foam that conforms to the shape of the head and neck, delivering tailored support. They are available in multiple shapes such as square, u-shape, rectangle, wave, round, convex, and others, and feature various functionalities like therapy, cooling, anti-static, anti-bacteria, and more. These are distributed through both offline and online channels and serve applications such as decorative, sleeping, bedding, travel, massage, and others.

The pillows market research report is one of a series of new reports that provides pillows market statistics, including pillows industry global market size, regional shares, competitors with a pillows market share, pillows market segments, market trends and opportunities, and any further data you may need to thrive in the pillows industry. This pillows market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pillow market includes sales of memory foam pillows, latex pillows, polyester fiber pillows, and orthopedic or cervical pillows. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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