Skin Moisturizers Global Market Report 2025

The skin moisturizer market size has grown strongly in recent years. It will grow from $11.63 billion in 2024 to $12.42 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The historic growth has been driven by increasing consumer awareness, a rise in skin disorder cases, heightened demand for natural and organic ingredients, higher disposable incomes, and greater urbanization combined with increased pollution exposure.

The skin moisturizer market size is expected to see strong growth in the next few years. It will grow to $15.95 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. Factors contributing to future growth include the rising popularity of men’s grooming products, expanding use of e-commerce platforms, increased adoption of personalized skincare routines, growing awareness around anti-aging treatments, and the strong impact of social media and beauty influencers. Key trends anticipated in the forecast period encompass innovations in formulation technologies, the integration of artificial intelligence and skin diagnostics, advancements in packaging technology, progress in biotechnology, and developments in nanotechnology.

The rising demand for natural and organic products is expected to drive the growth of the skin moisturizers market in the coming years. These products are sourced from plants or minerals and are made without synthetic chemicals, additives, or pesticides. Increasing consumer health awareness is fueling the preference for natural and organic options, as they are perceived to be safer and free from harmful substances. Skin moisturizers containing natural and organic ingredients provide gentle hydration while reducing irritation caused by synthetic chemicals. They promote skin health by reinforcing the natural barrier with antioxidants and essential oils. For example, in August 2024, the United States Department of Agriculture awarded nearly $10 million in organic development grants, contributing to a total investment of $85 million to boost US organic products. Furthermore, in 2023, consumer spending on organic products in the United States surpassed $69 billion, accounting for about 4% of the country's total food sales. Thus, the growing demand for natural and organic products is supporting the expansion of the skin moisturizers market.

Leading companies in the skin moisturizers market are developing innovative spray-based moisturizing products to enhance convenience and user experience. These moisturizing sprays are lightweight formulations that deliver hydration via a fine mist, enabling quick and even application without rubbing. For instance, in June 2023, Curél Japanese Skincare launched an ultra-fine moisturizing spray designed to hydrate and soften dry, sensitive skin. The product contains refined micro-ceramide particles that deeply penetrate the skin to strengthen the skin barrier and improve moisture retention. Free from fragrance, colorants, and alcohol, this spray is suitable for use whenever hydration is needed, providing a gentle and convenient skincare option. This launch aligns with the increasing demand for innovative and easy-to-use moisturizers tailored for sensitive skin.

In March 2025, Megalabs USA, a pharmaceutical company based in the United States, acquired Geologie for an undisclosed sum. Through this acquisition, Megalabs aims to enhance its consumer dermatology and wellness portfolio by incorporating Geologie’s clinically proven and innovative skincare products. The company plans to expand its retail presence and drive product innovation. Geologie is a US-based manufacturer specializing in skin repair moisturizers.

Major players in the skin moisturizers market are Johnson & Johnson, The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Colgate-Palmolive, The Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido Company Limited, Coty Inc., Galderma SA, Amorepacific Corporation, Avon Products Inc., Revlon Inc., Mary Kay Inc., Burt's Bees Inc., Minimalist, CeraVe, Himalaya Wellness Company.

North America was the largest region in the skin moisturizers market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in skin moisturisers report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the skin moisturizers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Skin moisturizers are products applied to the skin to maintain hydration by minimizing water loss and restoring the skin’s natural moisture levels. Typically, they contain humectants, emollients, and occlusives that work synergistically to nourish, soften, and protect the skin. Their primary purpose is to enhance skin health, improve texture, and relieve dryness or irritation. Regular use helps to strengthen the skin’s barrier and improve its overall appearance.

The main categories of skin moisturizers include creams, lotions, gels, ointments, and others. Creams are rich, oil-based formulations that provide deep hydration and create a protective layer, making them especially suitable for dry or sensitive skin. These products are designed for various skin types such as dry, oily, sensitive, combination, and normal. They are distributed through multiple channels including online retail, supermarkets or hypermarkets, specialty pharmacies, and others, catering to different end-users including men, women, and unisex.

The skin moisturizers market research report is one of a series of new reports that provides skin moisturizers market statistics, including the skin moisturizers industry global market size, regional shares, competitors with the skin moisturizers market share, detailed skin moisturizers market segments, market trends, opportunities, and any further data you may need to thrive in the skin moisturizers industry. This skin moisturizers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The skin moisturizers market consists of sales of moisturizing balms, moisturizing serums, moisturizing butters, moisturizing sticks, moisturizing masks. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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