Moisturizers Market Report 2026

The moisturizers market size has grown strongly in recent years. It will grow from $12.69 billion in 2025 to $13.54 billion in 2026 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to rising awareness about skin hydration, growing demand for personal care products, increasing use of natural ingredients, expansion of retail and e-commerce channels, influence of beauty trends on social media.

The moisturizers market size is expected to see strong growth in the next few years. It will grow to $17.39 billion in 2030 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to innovation in functional moisturizers, increasing adoption of personalized skincare, expansion in emerging markets, rising anti-pollution skincare demand, growth of premium and luxury skincare segments. Major trends in the forecast period include natural and organic ingredients adoption, personalized skincare solutions, anti-pollution and protective formulations, multi-functional moisturizers, seasonal and climate-specific products.

Rising expenditure on beauty products is anticipated to support the expansion of the moisturizers market in the coming years. Beauty products include cosmetics, skincare, and haircare items that are used to enhance appearance and support personal grooming. Spending on these products is growing as social media influencers and viral trends encourage consumers to experiment with and purchase new beauty offerings. Higher spending on beauty products increases the demand for moisturizers, as a greater number of consumers focus on skincare routines to maintain hydrated, healthy, and youthful skin. For example, in July 2025, data from The British Beauty Council (BBC), a UK-based non-profit, industry-wide organization, indicated that the beauty sector generated US$38.6 billion (£30.4 billion) in GDP contribution in 2024, reflecting a 9% year-on-year rise (5% in real terms after inflation adjustment) and representing 1.1% of the country’s total GDP. As a result, increasing spending on beauty products is contributing to the growth of the moisturizers market.

Leading companies in the moisturizers market are focusing on creating innovative products, such as spray-based moisturizers, to enhance convenience and improve the user experience. These moisturizing sprays are lightweight skincare items that provide hydration through a fine mist, enabling quick and even application on the face or body without rubbing. For instance, in June 2023, Curél Skincare, a Japan-based brand, introduced an ultra-fine moisturizing spray designed to hydrate and soften dry, sensitive skin. This spray contains refined micro-ceramide particles that deeply penetrate the skin to strengthen the skin barrier and retain moisture effectively. The mist is free from fragrance, colorants, and alcohol, making it ideal for on-the-go hydration and gentle enough for all skin types. This launch aligns with the increasing demand for innovative, easy-to-use moisturizers that accommodate sensitive skin.

In April 2024, Clariant AG, a specialty chemicals company headquartered in Switzerland, acquired Lucas Meyer Cosmetics for an undisclosed sum. Through this acquisition, Clariant seeks to strengthen its position in the high-value cosmetic ingredients sector by incorporating innovative, natural, and sustainable products into its portfolio, better addressing customer demands in the personal care industry. Lucas Meyer Cosmetics is a Canada-based company specializes in biotechnological and natural actives and offers a range of moisturizing solutions designed to hydrate and protect the skin.

Major companies operating in the moisturizers market are Johnson & Johnson, The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Colgate-Palmolive Company, The Estée Lauder Companies Inc., Chanel S.A., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido Company Limited, Coty Inc., Amorepacific Corporation, Avon Products Inc., Mary Kay Inc., Clarins Group, The Body Shop International Limited, Revlon Inc., Oriflame Cosmetics Global SA., Kiehl's LLC, Burt's Bees Inc., Nutrix International LLC, HCP Wellness Private Limited, Natura Europa SAS.

Asia-Pacific was the largest region in the moisturizers market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the moisturizers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the moisturizers market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The moisturizers market consists of sales of facial creams, body lotions, ointments, gels, balms, and serums. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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