Prebiotics Global Market Report 2025

The prebiotics market size has grown rapidly in recent years. It will grow from $8.97 billion in 2024 to $10.55 billion in 2025 at a compound annual growth rate (CAGR) of 17.6%.

Key factors driving historical growth include the rising popularity of functional foods, heightened awareness regarding digestive wellness, increased demand for clean-label products, expanded use in dietary supplements, and greater consumer emphasis on immune support.

The prebiotics market size is expected to see rapid growth in the next few years. It will grow to $19.96 billion in 2029 at a compound annual growth rate (CAGR) of 17.3%.

The projected growth will be supported by the expanding role of prebiotics in infant nutrition, higher demand for natural ingredients, growing investments in food innovation, surging interest in plant-based diets, and a more health-aware consumer population. Prominent trends anticipated during this period include breakthroughs in gut microbiome research, incorporation of prebiotics into drinkable formats, advancements in personalized nutrition through technology, progress in synbiotic product development, and innovation in plant-derived prebiotic sources.

The increasing consumer awareness about health and wellness is expected to drive the growth of the prebiotics market in the coming years. Health and wellness encompass a holistic state of physical, mental, and emotional well-being, achieved through balanced lifestyle choices and preventive care. This growing awareness is fueled by a shift toward preventive healthcare, as people aim to avoid lifestyle-related illnesses and lower long-term medical expenses. Prebiotics contribute to this trend by supporting a balanced gut microbiome, which is increasingly recognized as a vital component of overall well-being and informed lifestyle decisions. For example, in May 2022, a survey conducted by the International Food Information Council among 1,005 American adults aged 18-80, including Gen Z adults aged 18-24, revealed that 52% of respondents reported following a specific diet or eating pattern, up from 39% in 2021. The most popular approaches included clean eating (16%), mindful eating (14%), and calorie counting (13%). As a result, rising consumer awareness about health and wellness is propelling the prebiotics market forward.

Companies operating in the prebiotics market are focusing on developing innovative solutions, such as prebiotic-infused snack products, to address the increasing consumer demand for gut health and digestive wellness. These snack options are convenient foods enriched with ingredients that encourage the growth of beneficial gut bacteria and support digestive health. For instance, in March 2025, Beech-Nut Nutrition Corporation, a US-based baby food company, launched a new range of baby and toddler foods and snacks containing prebiotics, whole milk yogurt, fruits, and vegetables to support digestive health and overall nutrition. The new offerings include Organic Fruit & Yogurt Jars with Prebiotics, Smoothies with Prebiotics, Jammin’ Waffles with fruit filling, and Fruti Bites with Hidden Veggies. All products are made with non-GMO ingredients and free from artificial additives, providing parents with flavorful, nutritious, and convenient food choices for children aged six months and older, available at major retailers like Walmart.

In May 2025, PepsiCo, Inc., a US-based food, snack, and beverage company, acquired Poppi for $1.95 billion. This acquisition aims to enhance PepsiCo’s functional beverage portfolio by incorporating a rapidly growing prebiotic soda brand, thereby expanding its footprint in the wellness-focused beverage segment. Poppi, a US-based company, specializes in flavored, low-calorie, and low-sugar prebiotic sodas and produces drinks that include prebiotics.

Major players in the prebiotics market are Cargill Inc., Archer Daniels Midland, Nestlé S.A., Bayer AG, Abbott Laboratories, Danone S.A., Kraft Foods Group Inc., FrieslandCampina, Haleon Group of companies, DuPont de Nemours Inc., Amway Corp., Herbalife Nutrition Ltd., Royal Cosun, NU SKIN, Roquette Frères, Nature's Bounty, Nature's Sunshine Products Inc., Good Health New Zealand, NOW Foods, Jarrow Formulas Inc.

Prebiotics are compounds found in food, typically indigestible fibers, that move through the upper gastrointestinal system and selectively enhance the growth or activity of beneficial microorganisms in the gut, such as specific bacteria and fungi. These compounds support a balanced gut microbiome and may aid in improving overall health.

The primary categories of prebiotics include fructo-oligosaccharides, galacto-oligosaccharides, inulin, and mannan-oligosaccharides. Fructo-oligosaccharides consist of short chains of fructose molecules and naturally occur in fruits and vegetables such as bananas, garlic, and onions. These prebiotics are available in various formats like capsules, powders, and drinks, tailored for different demographic groups including children, adults, and the elderly. They are distributed through various channels such as hypermarkets or supermarkets, pharmacies and drugstores, specialty retail stores, and online platforms. End-use industries encompass food and beverages, pharmaceuticals, animal feed, and other sectors.

The prebiotics market research report is one of a series of new publications that presents comprehensive statistics on the prebiotics industry, including global market size, regional market shares, competitive landscape, detailed segment insights, market trends, opportunities, and additional information necessary for success in the prebiotics sector. This report provides an all-encompassing view, with detailed analysis of the industry’s current status and future outlook.

Asia-Pacific was the largest region in the prebiotics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in prebiotics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the prebiotics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The prebiotics market consists of sales of products including functional foods, dietary supplements, infant formula, beverages, and animal nutrition products. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the total revenues that enterprises earn from selling goods and services within the specified market and geography, including sales, grants, or donations, expressed in currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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