Moisturizing Crème Global Market Report 2025

The moisturizing crème market size has grown strongly in recent years. It will grow from $14.41 billion in 2024 to $15.65 billion in 2025 at a compound annual growth rate (CAGR) of 8.6%. Growth during the historic period can be attributed to increased awareness of the importance of skin hydration, rising demand for anti-aging products, the expansion of beauty retail channels, higher disposable income levels, and the effects of urbanization and pollution on skin health.

The moisturizing crème market size is expected to see strong growth in the next few years. It will grow to $21.52 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth anticipated in the forecast period can be attributed to rising demand for products made with natural ingredients, the continued expansion of e-commerce platforms, increasing interest in male grooming solutions, a growing elderly population, and enhanced brand engagement driven by social media. Key trends expected during this period include a move toward clean beauty concepts, the emergence of waterless skincare innovations, a growing emphasis on microbiome-friendly formulations, the incorporation of artificial intelligence in skincare diagnostics, and the development of multifunctional skincare products.

The increasing expenditure on beauty products is expected to drive the growth of the moisturizing crème market in the coming years. Beauty products are items or substances used to improve or maintain the appearance of the skin, hair, nails, and overall personal aesthetics. This rising expenditure is fueled by growing consumer awareness around personal grooming and appearance. As a result, the demand for moisturizing crème increases, as consumers look for effective solutions for skin hydration and care. For example, in September 2024, the London Evening Standard, a UK-based daily newspaper, reported that consumers aged 18 to 27 contributed to a 17.5% rise in health and beauty spending over the past year - more than double the growth rate of the 44 to 59 age group (6.5%) and more than triple that of consumers aged 60 to 78 (4.7%). Therefore, increased spending on beauty products is propelling the growth of the moisturizing crème market.

Leading companies in the moisturizing crème market are prioritizing the development of sustainable products, such as biodegradable moisturizing crèmes, to meet the rising consumer demand for eco-friendly solutions. A biodegradable moisturizing crème is a skincare product made with ingredients and packaging designed to naturally decompose without harming the environment. For example, in February 2025, Cellugy ApS, a biotechnology startup based in Denmark, collaborated with Bioli ApS, a Denmark-based skincare firm, to introduce a new Moisturizing and Protecting Day Cream featuring EcoFLEXY - a biofabricated cellulose ingredient produced via sugar fermentation. This cream is made with 100% biodegradable, fossil-free, and environmentally friendly components, suitable for all skin types, including sensitive skin. EcoFLEXY functions as a biobased rheology modifier that improves texture and incorporates bioactive enzyme technology for antioxidant defense. Created to replace petrochemical ingredients in skincare, the cream addresses the increasing demand for sustainable, high-performance alternatives in the cosmetics and personal care industry.

In October 2024, S’Young International, a beauty and fashion e-commerce company based in China, acquired RV Skincare LLC for an undisclosed sum. This acquisition is intended to enhance S’Young’s luxury beauty portfolio and broaden its presence in the global skincare market, with a particular focus on expansion in China. RV Skincare LLC is a U.S.-based luxury skincare brand known for offering high-performance anti-aging products, including its moisturizing renewal cream.

Major players in the moisturizing crème market are Johnson & Johnson, The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Colgate-Palmolive Company, Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido Company Limited, Coty Inc., Galderma S.A., The Body Shop International Limited, Avène, Dermalogica Inc., Weleda AG, Bioderma Laboratoire Dermatologique, Glossier Inc., Burt’s Bees Inc., Eminence Organic Skin Care Inc.

North America was the largest region in the moisturizing crème market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in moisturizing crème report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the moisturizing crème market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Moisturizing crème refers to rich, emollient skincare products formulated to hydrate and nourish the skin by creating a protective layer that retains moisture. These crèmes are particularly beneficial for individuals with dry or sensitive skin and are frequently used in daily skincare routines to combat dryness, flaking, and irritation.

The primary types of moisturizing crème include water-based creams, oil-based creams, gel creams, and emollient creams. Water-based creams are light formulations that absorb rapidly into the skin, whereas oil-based creams are denser and more effective at sealing in moisture. These products are tailored to various skin types, such as normal, dry, oily, combination, and sensitive skin. Distribution channels encompass online retail, supermarkets and hypermarkets, specialty stores, and pharmacies and drugstores. Moisturizing crèmes are used in a variety of applications, including face moisturizers, body moisturizers, hand and foot creams, and baby moisturizers, and cater to diverse user groups, including men, women, children, and infants.

The moisturizing crème market research report is one of a series of new reports that provides moisturizing crème market statistics, including the moisturizing crème industry's global market size, regional shares, competitors with an moisturizing crème market share, detailed moisturizing crème market segments, market trends and opportunities, and any further data you may need to thrive in the moisturizing crème industry. This moisturizing crème market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The moisturizing crème market consists of sales of moisturizing face sticks, body butters, night creams, anti-aging moisturizers, and hand and foot creams. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that companies earn from the sale of goods and services within the specified market and region, including sales, grants, or donations, and is expressed in USD unless otherwise stated.

The revenues for a given region represent consumption values, which are the revenues generated by organizations within that region regardless of where the products were manufactured. This excludes revenues from resale activities along the supply chain, either as standalone products or as part of bundled offerings.

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