The moisturizing crème market size has grown strongly in recent years. It will grow from $14.41 billion in 2024 to $15.65 billion in 2025 at a compound annual growth rate (CAGR) of 8.6%. Growth during the historic period can be attributed to increased awareness of the importance of skin hydration, rising demand for anti-aging products, the expansion of beauty retail channels, higher disposable income levels, and the effects of urbanization and pollution on skin health.
The moisturizing crème market size is expected to see strong growth in the next few years. It will grow to $21.52 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth anticipated in the forecast period can be attributed to rising demand for products made with natural ingredients, the continued expansion of e-commerce platforms, increasing interest in male grooming solutions, a growing elderly population, and enhanced brand engagement driven by social media. Key trends expected during this period include a move toward clean beauty concepts, the emergence of waterless skincare innovations, a growing emphasis on microbiome-friendly formulations, the incorporation of artificial intelligence in skincare diagnostics, and the development of multifunctional skincare products.
The increasing expenditure on beauty products is expected to drive the growth of the moisturizing crème market in the coming years. Beauty products are items or substances used to improve or maintain the appearance of the skin, hair, nails, and overall personal aesthetics. This rising expenditure is fueled by growing consumer awareness around personal grooming and appearance. As a result, the demand for moisturizing crème increases, as consumers look for effective solutions for skin hydration and care. For example, in September 2024, the London Evening Standard, a UK-based daily newspaper, reported that consumers aged 18 to 27 contributed to a 17.5% rise in health and beauty spending over the past year - more than double the growth rate of the 44 to 59 age group (6.5%) and more than triple that of consumers aged 60 to 78 (4.7%). Therefore, increased spending on beauty products is propelling the growth of the moisturizing crème market.
Leading companies in the moisturizing crème market are prioritizing the development of sustainable products, such as biodegradable moisturizing crèmes, to meet the rising consumer demand for eco-friendly solutions. A biodegradable moisturizing crème is a skincare product made with ingredients and packaging designed to naturally decompose without harming the environment. For example, in February 2025, Cellugy ApS, a biotechnology startup based in Denmark, collaborated with Bioli ApS, a Denmark-based skincare firm, to introduce a new Moisturizing and Protecting Day Cream featuring EcoFLEXY - a biofabricated cellulose ingredient produced via sugar fermentation. This cream is made with 100% biodegradable, fossil-free, and environmentally friendly components, suitable for all skin types, including sensitive skin. EcoFLEXY functions as a biobased rheology modifier that improves texture and incorporates bioactive enzyme technology for antioxidant defense. Created to replace petrochemical ingredients in skincare, the cream addresses the increasing demand for sustainable, high-performance alternatives in the cosmetics and personal care industry.
In October 2024, S’Young International, a beauty and fashion e-commerce company based in China, acquired RV Skincare LLC for an undisclosed sum. This acquisition is intended to enhance S’Young’s luxury beauty portfolio and broaden its presence in the global skincare market, with a particular focus on expansion in China. RV Skincare LLC is a U.S.-based luxury skincare brand known for offering high-performance anti-aging products, including its moisturizing renewal cream.
Major players in the moisturizing crème market are Johnson & Johnson, The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Colgate-Palmolive Company, Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido Company Limited, Coty Inc., Galderma S.A., The Body Shop International Limited, Avène, Dermalogica Inc., Weleda AG, Bioderma Laboratoire Dermatologique, Glossier Inc., Burt’s Bees Inc., Eminence Organic Skin Care Inc.
North America was the largest region in the moisturizing crème market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in moisturizing crème report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the moisturizing crème market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Moisturizing crème refers to rich, emollient skincare products formulated to hydrate and nourish the skin by creating a protective layer that retains moisture. These crèmes are particularly beneficial for individuals with dry or sensitive skin and are frequently used in daily skincare routines to combat dryness, flaking, and irritation.
The primary types of moisturizing crème include water-based creams, oil-based creams, gel creams, and emollient creams. Water-based creams are light formulations that absorb rapidly into the skin, whereas oil-based creams are denser and more effective at sealing in moisture. These products are tailored to various skin types, such as normal, dry, oily, combination, and sensitive skin. Distribution channels encompass online retail, supermarkets and hypermarkets, specialty stores, and pharmacies and drugstores. Moisturizing crèmes are used in a variety of applications, including face moisturizers, body moisturizers, hand and foot creams, and baby moisturizers, and cater to diverse user groups, including men, women, children, and infants.
The moisturizing crème market research report is one of a series of new reports that provides moisturizing crème market statistics, including the moisturizing crème industry's global market size, regional shares, competitors with an moisturizing crème market share, detailed moisturizing crème market segments, market trends and opportunities, and any further data you may need to thrive in the moisturizing crème industry. This moisturizing crème market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The moisturizing crème market consists of sales of moisturizing face sticks, body butters, night creams, anti-aging moisturizers, and hand and foot creams. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that companies earn from the sale of goods and services within the specified market and region, including sales, grants, or donations, and is expressed in USD unless otherwise stated.
The revenues for a given region represent consumption values, which are the revenues generated by organizations within that region regardless of where the products were manufactured. This excludes revenues from resale activities along the supply chain, either as standalone products or as part of bundled offerings.
This product will be delivered within 3-5 business days.
The moisturizing crème market size is expected to see strong growth in the next few years. It will grow to $21.52 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth anticipated in the forecast period can be attributed to rising demand for products made with natural ingredients, the continued expansion of e-commerce platforms, increasing interest in male grooming solutions, a growing elderly population, and enhanced brand engagement driven by social media. Key trends expected during this period include a move toward clean beauty concepts, the emergence of waterless skincare innovations, a growing emphasis on microbiome-friendly formulations, the incorporation of artificial intelligence in skincare diagnostics, and the development of multifunctional skincare products.
The increasing expenditure on beauty products is expected to drive the growth of the moisturizing crème market in the coming years. Beauty products are items or substances used to improve or maintain the appearance of the skin, hair, nails, and overall personal aesthetics. This rising expenditure is fueled by growing consumer awareness around personal grooming and appearance. As a result, the demand for moisturizing crème increases, as consumers look for effective solutions for skin hydration and care. For example, in September 2024, the London Evening Standard, a UK-based daily newspaper, reported that consumers aged 18 to 27 contributed to a 17.5% rise in health and beauty spending over the past year - more than double the growth rate of the 44 to 59 age group (6.5%) and more than triple that of consumers aged 60 to 78 (4.7%). Therefore, increased spending on beauty products is propelling the growth of the moisturizing crème market.
Leading companies in the moisturizing crème market are prioritizing the development of sustainable products, such as biodegradable moisturizing crèmes, to meet the rising consumer demand for eco-friendly solutions. A biodegradable moisturizing crème is a skincare product made with ingredients and packaging designed to naturally decompose without harming the environment. For example, in February 2025, Cellugy ApS, a biotechnology startup based in Denmark, collaborated with Bioli ApS, a Denmark-based skincare firm, to introduce a new Moisturizing and Protecting Day Cream featuring EcoFLEXY - a biofabricated cellulose ingredient produced via sugar fermentation. This cream is made with 100% biodegradable, fossil-free, and environmentally friendly components, suitable for all skin types, including sensitive skin. EcoFLEXY functions as a biobased rheology modifier that improves texture and incorporates bioactive enzyme technology for antioxidant defense. Created to replace petrochemical ingredients in skincare, the cream addresses the increasing demand for sustainable, high-performance alternatives in the cosmetics and personal care industry.
In October 2024, S’Young International, a beauty and fashion e-commerce company based in China, acquired RV Skincare LLC for an undisclosed sum. This acquisition is intended to enhance S’Young’s luxury beauty portfolio and broaden its presence in the global skincare market, with a particular focus on expansion in China. RV Skincare LLC is a U.S.-based luxury skincare brand known for offering high-performance anti-aging products, including its moisturizing renewal cream.
Major players in the moisturizing crème market are Johnson & Johnson, The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Colgate-Palmolive Company, Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido Company Limited, Coty Inc., Galderma S.A., The Body Shop International Limited, Avène, Dermalogica Inc., Weleda AG, Bioderma Laboratoire Dermatologique, Glossier Inc., Burt’s Bees Inc., Eminence Organic Skin Care Inc.
North America was the largest region in the moisturizing crème market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in moisturizing crème report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the moisturizing crème market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Moisturizing crème refers to rich, emollient skincare products formulated to hydrate and nourish the skin by creating a protective layer that retains moisture. These crèmes are particularly beneficial for individuals with dry or sensitive skin and are frequently used in daily skincare routines to combat dryness, flaking, and irritation.
The primary types of moisturizing crème include water-based creams, oil-based creams, gel creams, and emollient creams. Water-based creams are light formulations that absorb rapidly into the skin, whereas oil-based creams are denser and more effective at sealing in moisture. These products are tailored to various skin types, such as normal, dry, oily, combination, and sensitive skin. Distribution channels encompass online retail, supermarkets and hypermarkets, specialty stores, and pharmacies and drugstores. Moisturizing crèmes are used in a variety of applications, including face moisturizers, body moisturizers, hand and foot creams, and baby moisturizers, and cater to diverse user groups, including men, women, children, and infants.
The moisturizing crème market research report is one of a series of new reports that provides moisturizing crème market statistics, including the moisturizing crème industry's global market size, regional shares, competitors with an moisturizing crème market share, detailed moisturizing crème market segments, market trends and opportunities, and any further data you may need to thrive in the moisturizing crème industry. This moisturizing crème market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The moisturizing crème market consists of sales of moisturizing face sticks, body butters, night creams, anti-aging moisturizers, and hand and foot creams. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that companies earn from the sale of goods and services within the specified market and region, including sales, grants, or donations, and is expressed in USD unless otherwise stated.
The revenues for a given region represent consumption values, which are the revenues generated by organizations within that region regardless of where the products were manufactured. This excludes revenues from resale activities along the supply chain, either as standalone products or as part of bundled offerings.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Moisturizing Crème Market Characteristics3. Moisturizing Crème Market Trends And Strategies4. Moisturizing Crème Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market32. Global Moisturizing Crème Market Competitive Benchmarking And Dashboard33. Key Mergers And Acquisitions In The Moisturizing Crème Market34. Recent Developments In The Moisturizing Crème Market
5. Global Moisturizing Crème Growth Analysis And Strategic Analysis Framework
6. Moisturizing Crème Market Segmentation
7. Moisturizing Crème Market Regional And Country Analysis
8. Asia-Pacific Moisturizing Crème Market
9. China Moisturizing Crème Market
10. India Moisturizing Crème Market
11. Japan Moisturizing Crème Market
12. Australia Moisturizing Crème Market
13. Indonesia Moisturizing Crème Market
14. South Korea Moisturizing Crème Market
15. Western Europe Moisturizing Crème Market
16. UK Moisturizing Crème Market
17. Germany Moisturizing Crème Market
18. France Moisturizing Crème Market
19. Italy Moisturizing Crème Market
20. Spain Moisturizing Crème Market
21. Eastern Europe Moisturizing Crème Market
22. Russia Moisturizing Crème Market
23. North America Moisturizing Crème Market
24. USA Moisturizing Crème Market
25. Canada Moisturizing Crème Market
26. South America Moisturizing Crème Market
27. Brazil Moisturizing Crème Market
28. Middle East Moisturizing Crème Market
29. Africa Moisturizing Crème Market
30. Moisturizing Crème Market Competitive Landscape And Company Profiles
31. Moisturizing Crème Market Other Major And Innovative Companies
35. Moisturizing Crème Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Moisturizing Crème Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on moisturizing crème market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for moisturizing crème ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The moisturizing crème market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Water-Based Creams; Oil-Based Creams; Gel Creams; Emollient Creams2) By Skin Type: Normal Skin; Dry Skin; Oily Skin; Combination Skin; Sensitive Skin
3) By Distribution Channel: Online Retail; Supermarket And Hypermarkets; Specialty Stores; Pharmacy And Drugstores
4) By Application: Face Moisturizers; Body Moisturizers; Hand And Foot Creams; Baby Moisturizers
5) By End-User: Men; Women; Children; Infants
Subsegments:
1) By Water-Based Creams: Hydrating Day Creams; Lightweight Moisturizers; Oil-Free Moisturizers; Aloe vera-based creams2) By Oil-Based Creams: Night Repair Creams; Nourishing Balms; Shea Butter-Based Creams; Heavy-Duty Winter Creams
3) By Gel Creams: Cooling Gel Moisturizers; Hyaluronic Acid Gel Creams; Oil-Control Gel Formulas; Mattifying Gel Creams
4) By Emollient Creams: Barrier Repair Creams; Lanolin-Based Creams; Ceramide-Rich Emollients; Deep Moisturizers For Eczema
Key Companies Profiled: Johnson & Johnson; The Procter & Gamble Company; Unilever PLC; L'Oréal S.A.; Colgate-Palmolive Company
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Johnson & Johnson
- The Procter & Gamble Company
- Unilever PLC
- L'Oréal S.A.
- Colgate-Palmolive Company
- Estée Lauder Companies Inc.
- Kao Corporation
- Beiersdorf AG
- Amway Corporation
- Shiseido Company Limited
- Coty Inc.
- Galderma S.A.
- The Body Shop International Limited
- Avène
- Dermalogica Inc.
- Weleda AG
- Bioderma Laboratoire Dermatologique
- Glossier Inc.
- Burt’s Bees Inc.
- Eminence Organic Skin Care Inc.